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iStore opens first of its kind store in Africa

JOHANNESBURG, 29 MARCH 2023 —iStore has opened Africa’s first Apple Premium Partner (APP) store at Eastgate Mall, Johannesburg. Inspired by Apple’s iconic store concept, this store will offer the Apple experience and deliver a completely new level of customer service. This Apple Premium Partner concept store will also offer customers an interactive experience, a full assortment of Apple’s innovative products and ecosystem on display, training workshops with professionally trained Apple experts and a world-class Apple experience for Small and Medium Business (SMB) customers.

“First of its kind on the African continent, at iStore Eastgate, customer experience and customer care is our number one priority. It is the ultimate destination to get the full Apple experience, complemented by iStore’s unique benefits and services like iCare warranty range, Vodacom, MTN and Telkom cellular contract upgrades, trade-in and many more”, says Chris Dodd, iStore CEO. “We always aim to elevate the overall customer experience with our brand and we look forward to welcoming our customers,” concludes Dodd.

Training and workshops iStore already offers daily product training at selected stores and online through the iStore meets programme, but it will offer an expanded series of informative training and workshops at this location. The future line-up includes training workshops for beginners and advanced users of iPhone, Mac, iPad and Apple Watch. More information regarding this series and how to book will be available soon.

In-store repairs on iPhone, Mac and iPad – iStore Eastgate will feature an on-site hardware repair workshop that will assist with  a wide variety of Apple repairs, including Authorised iPhone Screen Repairs and battery replacements as well as other iPhone, Mac and iPad repairs.

Small and Medium Business (SMB) Focus – With a strong focus on SMB customers, this store will assist small business with their growth through training, tech support and offer affordable ways for businesses to purchase Apple products – through preferential pricing, monthly payment and various trade-in options.

Opening weekend activities (31 March – 2 April 2023) – Come celebrate the opening of iStore Eastgate with planned performances by Prince Kaybee, Kerry-Anne and DJ Banze. Customers can also enjoy exclusive opening deals and competitions.

iStore Eastgate has the following exclusive opening deals:

  • MacBook Air 256GB with M1 R15 999, save R1000.
  • R1000 iStore Gift voucher with the purchase of any iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, applicable to cash purchases or cellular contract upgrades.
  • AirPods (2nd generation) with Charging Case R1999, save R900
  • 10% off the Moov accessory range
  • Many more deals are available in store.