South Africa – 19 March 2024 – Samsung Electronics Co., Ltd. has unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.
“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this line-up. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”
An Entertainment and Creativity Hub with Versatile Photography and Stunning Display
With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series.
It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great, so that capturing memories with friends and family is never dependent on the perfect lighting. Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for. The Galaxy A55 5G has a triple-camera system that features a 50MP main camera, 5MP macro camera and a 12MP ultra-wide camera, all supplemented by a 32MP selfie camera. The Galaxy A35 5G’s triple camera includes a 50MP main camera, 8MP ultra-wide camera and a 5MP macro lens, with a 13MP front camera. Both camera systems feature optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp even when filming on the go.
The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays with 120Hz refresh rate, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions, thanks to Vision Booster2.
In terms of build quality and durability, these latest additions to the much-loved A series simply hold their own. The Galaxy A55 5G and Galaxy A35 5G are built with Corning® Gorilla® Glass Victus®+, making them tougher and more damage-resistant. They both boast an IP67 rating, which means they are dust/water resistant and can withstand up to 1 metre of fresh water for up to 30 minutes. They also have dust and sand resistance, which reinforces their strength and ability to perform under tough conditions.
The Galaxy A55 5G further makes its case with its massive storage capacity of 8GB RAM and 256GB Internal Storage to help you save all your photos and videos with space to spare for all your apps and other important data and files.
Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer
This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory.
It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.
The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Samsung Knox is a reliable security platform that is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.