Castrol consistently reignites its commitment to innovation, delivering exceptional performance to motorists worldwide. Reaffirming this was the unveiling of its latest breakthrough in engine protection, the Castrol MAGNATEC with DUALOCK technology. The lubricant is a result of over 10 years of research and development by Castrol’s technologists in partnership with one of the world’s leading universities.
At the forefront of engine lubrication, Castrol MAGNATEC with DUALOCK technology embodies the brand’s pioneering spirit, fusing cutting-edge science and innovation. The unique blend of intelligent molecules creates a forcefield protective layer on critical engine parts that clings, locks, and protects, even during engine downtime.
“The Castrol MAGNATEC with DUALOCK technology is the new Can of the Best. It’s a continuation of Castrol’s excellence in the automotive industry and a testament to our legacy of producing revolutionary lubricants that meet the evolving needs of drivers,” said Jennifer Heyes, Marketing Director of Castrol, Africa. One of the remarkable values of Castrol MAGNATEC with DUALOCK technology is its ability to significantly reduce engine wear and tear by up to 50%1 during the critical startup phase.
As automotive technology evolves, Castrol remains dedicated to being a household brand for drivers and professionals alike, offering non-stop protection from evert start.
However, product innovation is not the only area in which Castrol excels. The brand has always strived for advancement and embracing change. Castrol is once again reignited and ready to meet the demands of a new generation. It is delighted to announce its collaboration with two remarkable individuals Primo Baloyi, one of South Africa’s most talented creatives renowned for his relatable and humorous skits. His unique approach to content creation resonates with audiences, making him a perfect fit as a brand ambassador.
Additionally, Castrol has partnered with Thabiso Mkhize, the owner of Mumbo Repairs, which is an esteemed car service and mechanic workshop based in Durban. His business has captivated numerous customers, reflecting his commitment to excellence in the automotive sector.
Both brand ambassadors share Castrol’s passion for exceptional performance and align with the brand’s vision to remain relevant in an ever-changing digital landscape. Their involvement promises to enhance Castrol’s brand perception and solidify its credibility as a forward-thinking manufacturer, distributor, and marketer of premium lubricating oils. “Through our new partnerships, we aim to connect with a broader audience, keeping our brand fresh, relevant, and aligned with the aspirations of today’s automotive enthusiasts,” added Heyes.
Previously, Ian Roberts and Norman Anstey made the characters ‘Boet’ & ‘Swaer’ famous in Castrol’s iconic commercials. They introduced Castrol GTX – the first Can of the Best, a premium conventional motor oil that has been helping to extend the life of engines since it was first introduced in 1968. From the iconic Castrol GTX with its proven track record of superior engine protection to the ground-breaking Castrol MAGNATEC with DUALOCK technology, pushing the boundaries of protection during critical startup phases, each product is a testament to Castrol’s pioneering spirit.
“Castrol continues to exemplify the essence of a brand that thrives on excellence, reliability, and protection. We’re eager to take along our loyal customers on a range of exciting ventures.” concludes Heyes.
Join Castrol’s journey as it unlocks the full potential of Castrol MAGNATEC with DUALOCK technology. Visit the website today!