Johannesburg, 03 March 2023: South African brand Bathu, has another reason to celebrate as it was announced the #1 most Admired South African brand for the second time and ranked number 52 on the top 100 Most Admired best brand in Africa by Brand Africa.
“We are thrilled to be announced as the #1 most admired brand in South Africa, based on the premise that Bathu is devoted in bringing about change and bettering the lives of Africans through the work we do on the continent – the honour of being in the top 100 in Africa comes with even greater gravitas and gratitude,” says Cedrick Diphoko, Managing Director at Bathu.
Brand Africa is an intergenerational movement that seeks to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent. It recognises brands that drive growth and reputation and its goal is to drive a brand-led transformation of the continent’s brand, image and wealth.
Brand Africa conducted a study within 29 African countries with over 180 000 unique brands that contributes 85 % of Africa’s GDP.
“Being listed alongside other incredible brands in Africa means we were able to show that we have made a priceless difference to consumers and communities in Africa and consumer are choosing to walk their journey with us, which makes obtaining these types of awards more fulfilling,” concluded Diphoko.
About Bathu
Bathu is an African inspired sneaker brand that was founded by Theo Baloyi in 2015. Bathu – meaning shoes in Kasi slang – offers its consumers an authentic African story. Bathu is a brand that represents modern African culture and modern African ambition.
It’s a Sole movement…these shoes are a mark of people on the move, people making progress as they journey through life.
One of Bathu’s key objectives is to open additional stores around South Africa and ultimately establishing an African footprint across the globe.
Bathu hopes to create additional employment by continuing to leverage on the existing end to end value chain encompassing a business model that maintains its own direct production, warehousing, distribution and retailing solution.
Connect with Bathu on www.bathu.co.za and/or Twitter (Bathu_sa), Facebook (Bathu) and Instagram (Bathu_sa