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Castle lager and Kitchener’s brings new energy to Braamfotein

CASTLE LAGER BRINGS NEW ENERGY TO BRAAMFONTEIN WITH KITCHENER’S
Themba Bavuma - Protea's Captain, Ronwen Williams - Bafana Bafana Captain, Shaveer Badul - Castle Lager Brand Manager, Thomas Lawrence - Castle Lager Brand Director, Steven Kitshoff - Springbok Player

Johannesburg, South Africa:– Kitchener’s Carvery Bar, the second-oldest bar in Johannesburg, has reopened its doors in spectacular fashion, thanks to a visionary partnership between Castle Lager and Play Braamfontein.

The relaunch event, held on Thursday, January 23, 2025, marked the start of an exciting new chapter for Braamfontein’s nightlife and urban landscape.

Guests stepping into the revitalized Kitchener’s were greeted by an electric atmosphere filled with laughter, music, and the unmistakable sound of connection.

The event celebrated the bar’s rich history while showcasing bold new design elements that reflect Castle Lager’s purpose of fostering meaningful connections. From carefully restored interiors to a curated menu and music lineup, every detail spoke to Kitchener’s transformation into a space that embodies the best of Johannesburg’s culture, creativity, and vibrancy.

“Kitchener’s has always been at the heart of Johannesburg’s social life,” said Adam Levy, CEO and Founder of Play Braamfontein. “Our partnership with Castle Lager has given us the opportunity to reimagine this iconic space while staying true to its roots. We’ve created a place where people can gather, celebrate, and experience the vibrant spirit of Braamfontein in a whole new way.”

The evening highlighted the rejuvenation of Braamfontein as a hub of culture and connection. The comedic duo Donovan and Jason Goliath brought their signature humor, creating a lively and engaging atmosphere. Attendees also included prominent sporting legends and current players from rugby, cricket, and football, further reinforcing Kitchener’s reputation as a unifying space for South Africans across generations.

Guests enjoyed an immersive experience with music curated to reflect the diversity and energy of Braamfontein’s nightlife. The menu featured a modern braai twist on classic bar fare, paired perfectly with Castle Lager’s distinctive taste, creating a memorable sensory journey. The space itself, adorned with bold wall murals and vintage-inspired details, invited exploration and inspired attendees to capture the evening’s magic in photos that quickly spread across social media.

The relaunch also featured the unveiling of Castle Lager’s updated packaging—a striking design that blends the brand’s 130-year legacy with a sleek, contemporary look. The new design, which prominently displays Castle Lager’s quality credentials, was well-received by guests who praised its timeless yet modern appeal.

The patriotic beer brand has over the years solidified its position as a unifier and has become synonymous with campaigns and the work that reflect the true essence of South African pride.

The brand has established its place in South African communities as a brand which celebrates unity, bringing friends together and creating a spirit of “oneness” in the nation. As a brand that is invested in the spirit of friendship it was a natural progression for Castle Lager to embark on this journey.

“Kitchener’s is more than just a bar—it’s a space where memories are made and stories are shared,” said, Thomas Lawrence, Brand Director of Castle Lager. “Castle Lager has always been a beer about creating connections and celebrating the things that bring South Africans together around the things that they love. This relaunch is a testament to our commitment to fostering those shared moments in places that truly matter. We want to continue fostering and facilitating bonds of friendship, belonging and good times. ”

With its revitalized design and carefully curated offerings, Kitchener’s Carvery Bar is poised to become a cornerstone of Braamfontein’s social and cultural scene once again.

This partnership between Castle Lager and Play Braamfontein exemplifies the power of preserving heritage while embracing innovation to inspire and unite communities.

To stay up to date with any further announcements by the iconic, consumers should check the official brand website and social media pages:

25 Visa-Free Destinations for your 2025 Travel Wish List

25 Visa-Free Destinations for your 2025 Travel Wish List
back view of excited young friends running to check

You’ll see plenty of ‘25 in 2025’ lists this January, but this is a destination list with a twist: they’re all local or visa-free for South Africans, which makes a massive difference when you’re travelling on a budget!

Determined to do something different this year? We asked the Flight Centre Travel Group for some ideas … and perhaps one or two will capture your imagination!

Local Treasures

“South Africans don’t have to go far for a fantastic break,” says Sue Garrett, GM Supply, Pricing & Marketing at Flight Centre South Africa. “We really are spoiled for choice!”

  1. Hermanus: From whale watching to cliff-path walks, wine tasting, yoga and surf lessons, the once sleepy seaside town of Hermanus is reinventing itself as an eclectic coastal village brimming with boutiques, coffee shops and eateries. It’s also just made Fodor’s 2025 ‘Go List’ – which highlights the very best places to travel to this year!
  2. Carnarvon: South Africa’s Tourism Minister, Patricia de Lille, launched the country’s Astro-Tourism Strategy in Carnarvon in the Northern Cape late last year. Tap into 2025’s dark-sky trend with a visit to this tiny Karoo town and discover the secrets of South Africa’s starry skies!
  3. Stellenbosch: It’s no wonder that Stellenbosch ranked 34th in the Tourism Sentiment Index’s 100 Most Loved Destinations Around the World in 2023. This town captures the essence of a warm Wineland’s welcome – and boasts some of the best wine farms and restaurants in the world.

African Adventures

4. Botswana: With some of the strictest conservation regulations in Africa, Botswana is perfect for eco-conscious travellers determined to ‘leave no trace’.  And you’ll have 90 visa-free days to explore nature at its finest!

5. Zambia: Although everyone associates Zambia (and neighbouring Zimbabwe) with the Victoria Falls, there are other spectacular waterfalls just waiting to be discovered. Don’t believe us? Check out Lumangwe Falls, Ngonye Falls, Kalambo Falls and Kabwelume Falls and prepare to be amazed!

6. Zimbabwe: Ancient ruins meet modern conservation at Great Zimbabwe, one of Africa’s most significant UNESCO World Heritage Sites!

7. Namibia: If you’re looking for an adventure with a difference, a Namibia road trip can take in Namibia’s skeleton coast, legendary dunes, desert safaris and extraordinary wildlife. It is a once-in-a-lifetime experience. Just do it.

8. Rwanda: Rwanda (and its capital, Kigali) is one of the fastest growing tourism destinations in Africa, with a 15% increase in tourism in 2023. More than a jumping off point for gorilla trekking, Rwanda’s emerging coffee tourism scene and imminent bid for an African GP are both creating a buzz!

9. Ghana: Ghana’s burgeoning art scene is starting to gain international attention, why not plan a visit in September for Accra’s annual cultural week – and immerse yourself in Ghana’s vibrant contemporary art scene.

10. St Helena Island: Airlink currently has seasonal flights between Cape Town and         St Helena (until the end of March 2025), which augments their weekly Johannesburg to St Helena schedule, explains Garrett, making it the perfect time to visit this remote island in the South Atlantic Ocean (and get bragging rights for the rest of time!).

I am so ready for this trip

Asian Escapes

“Asia will be the hottest story in 2025,” predicts Garrett. “Happily, there are a few visa-free gems just waiting to be explored.”

  1. Thailand: The beaches of Phuket and Koh Lipe (often referred to as the “Maldives of Thailand”) are visa-free for South Africans in need of beach break to remember!
  2. Singapore: From wandering around the city’s spectacular gardens to drinking a legendary Singapore Sling cocktail at the Raffles Hotel, there are plenty of reasons to pop this iconic destination on your bucket list!
  3. Hong Kong: Shopping, nightlife, culture and cuisine – Hong Kong has it all (including the best dim sum in the world!).
  4. Malaysia: Visit Penang – the food capital of Malaysia – for its world-famous street food, beaches, murals and art installations.

South American Sojourns

  1. Brazil: Brazil has just unveiled their tourism strategy for 2025, including enhanced air connectivity and the development of new tourist sites for international visitors, which means it’s a great time to make your Brazilian dreams come true!
  2. Chile: Looking for something completely different? The “Wine Train” through Chile’s Colchagua Valley offers a fresh way to explore Chilean vintages.
  3. Peru: Has Machu Picchu always been on your bucket list? Their new regulations and visitor system are designed to manage conservation, ease congestion, and promote a more intimate visitor experience – which is good news for South Africans heading to Peru in 2025.
  4. Uruguay: Whether you want to visit the beautiful beaches of Punta del Este, the charming colonial town of Colonia del Sacramento or vibey Montevideo, visa-free Uruguay is waiting for you!
  5. Argentina: South Africans love a braai – but so do Argentinians! Enjoy a traditional asado alongside a glass of Malbec from Mendoza this year, before heading off to the Iguazu Falls, Los Glaciares National Park or Patagonia!

Caribbean Dreams

  1. Costa Rica: Fantastic for families, groups and solo travellers, Costa Rica offers up monkeys, jungles and volcanoes – and one of the world’s first carbon-negative luxury resorts!
  2. Grenada: Nicknamed “Spice Island”, Grenada’s chocolate tourism is drawing sweet-toothed travellers from around the world!
  1. Trinidad and Tobago: If you’re looking for a melting pot of cultures, Trinidad and Tobago has influences from Africa, India, Europe, and the Caribbean (in addition to calm, clear waters and stunning beaches!).
  1. Dominican Republic: With its sun-soaked beaches, rainforests, and Latin-Caribbean culture, the Dominican Republic is a slice of tropical paradise. Savour fresh seafood, wander historic Santo Domingo – one of the Americas’ oldest cities – and de-stress on picture-perfect stretches of sand like Bavaro Beach.

Something different

  1. Belize: Belize’s Great Blue Hole is one of the country’s most famous attractions – and one of the top diving sites in the world. Surrounded by the Lighthouse Reef atoll, the Great Blue Hole is a natural sinkhole that measures roughly 1,000 feet across and 400 feet deep.
  2. Fiji: Made up of hundreds of islands, Fiji’s seaplanes take island hopping to a whole new level!

“Twenty twenty-five promises to be an exciting year for South African travellers,” says Garrett. “With these visa-free destinations, your passport is your ticket to adventure. Just remember to check current entry requirements and travel advisories with your travel expert before planning your trip!”

Pre-order the Samsung Galaxy S25 Series Now

Pre-order the Samsung Galaxy S25 Series Now
Samsung Galaxy S25 Series

Samsung Electronics Co., Ltd. is thrilled to announce the opening of pre-orders for its highly anticipated Galaxy S25 series. Officially unveiled at Samsung’s UNPACKED event on Wednesday, January 22, 2025, the Galaxy S25 series sets the standard for what an AI phone can do as a true AI companion.

For a limited period from 22 January to 13 February 2025, customers in South Africa can secure their Galaxy S25 Ultra, Galaxy S25+, or Galaxy S25 by pre-ordering and enjoy an exclusive offer: add on the Galaxy Watch7 for just R49 per month (for post-paid customers) or R1,999 (for pre-paid customers). Those who pre-order can also benefit from an exclusive R10,000 cash-back offer when trading in a qualifying device at participating online channels and in-store locations.

The Galaxy S25 series introduces Samsung’s most advanced AI-powered smartphones ever created. Featuring multimodal AI agents, these devices offer a new level of mobile intelligence, delivering the most natural, context-aware experiences in a smartphone. The S25 series marks a pivotal step in Samsung’s vision to redefine how users interact with their phones – and the world around them.

Enhanced by robust, on-device AI processing, the Galaxy S25 delivers faster, more efficient experiences, whether users are multitasking, engaging with the device’s camera, or navigating through day-to-day activities. Meanwhile, the powerful Snapdragon® 8 Elite for Galaxy chipset ensures blazing performance across all applications.

South African customers can pre-order the Galaxy S25 series through Samsung’s official online store, Samsung Shop App and participating retail partners.

The Galaxy S25 series will be available for official retail sale in South Africa starting 14 February 2025.

 

Strategic Cost Management

Strategic Cost Management
Hygiene standards

Many South African business leaders have gone on record saying they are cautiously optimistic about our economic prospects for 2025.  However, it remains essential that organisations continue to seek cost-saving opportunities, such as inefficient spending habits, without compromising quality or customer satisfaction. Incorporating these in their new year planning can help protect the bottom line and position businesses for growth over the next 12 months.

Jeffrey Madkins, Marketing Manager at Unilever Professional, notes that facility maintenance, particularly cleaning operations, represents an often-overlooked opportunity for strategic cost optimisation. “Our research indicates that businesses can reduce their annual cleaning-related expenses through smarter procurement and operational practices, without impacting cleanliness or hygiene standards,” he shares.

Drawing from his extensive experience in the commercial cleaning sector, Madkins offers several insights for organisations looking to optimise their cleaning operations:

1. Strategic Product Selection: “Consider multipurpose cleaning solutions that can effectively handle various applications, ” Madkins advises. For example, Domestos Multipurpose Thick Bleach offers versatility by reducing the need for multiple specialised cleaners. Suitable for a variety of surfaces and applications, it provides an exceptional clean, leaving your business spaces hygienically spotless. “This approach not only streamlines procurement but also simplifies inventory management and staff training.” He adds that while universal products may cost more initially, their versatility often delivers superior long-term value.

2. Organisational Culture and Employee Engagement: Madkins believes that successful cost optimisation requires a shift in organisational culture. When all employees understand their role in maintaining clean spaces, it drives customer satisfaction, encourages repeat business, and bolsters sales and profits. This approach also reduces the burden on cleaning staff.

Cleaning

3. Quality-Focused Procurement: “The lowest price tag doesn’t always represent the best value,” Madkins cautions. He points out that professional-grade cleaning products, while potentially more expensive upfront, often provide superior coverage and efficacy. Because these products are more effective, less is required per use, leading to significant cost savings over time and lower cost per use.

4. Striking the Balance in Bulk Buying: Madkins recommends that businesses review their procurement strategies: “Bulk purchasing, when properly planned, can yield substantial savings. Buying cleaning supplies such as Handy Andy Multipurpose Cream in larger quantities is more cost-effective than purchasing smaller-sized products, giving you more value for your money. It’s also important to balance discounts for bulk buying against storage costs and product shelf life.”

5. Equipment and Asset Maintenance: Regular maintenance of cleaning equipment is often overlooked but is crucial for long-term cost management, according to Madkins. “Given that this equipment is used daily, proper care ensures it lasts longer and performs more effectively, reducing replacement costs and labour time while minimising unexpected stoppage.”

Similarly, he adds that attention to other assets, such as linen, is important. Damage from poor-quality washing products or improper care can lead to frequent replacements, another cost often unnoticed but significant over time. Using quality products and maintaining proper care routines can extend the life of these assets and reduce unnecessary expenses.

Looking ahead, Madkins emphasises that strategic cost management in cleaning operations extends beyond immediate savings. “A well-maintained, hygienic workplace contributes to employee health and productivity while projecting professionalism to clients and visitors,” he concludes. “The goal is to optimise spending without compromising these essential benefits.”

Plot and Plan 101: The Game-Changer in Real Estate Investment

Plot and Plan 101: The Game-Changer in Real Estate Investment
ShawusHills Villa10 Living

In 2024, South African homebuyers increasingly turned to ‘plot and plan’ packages as a compelling pathway to homeownership. This approach, which involves purchasing a plot of land and building a home using pre-approved plans, offers a combination of personalisation and financial benefits that are shaping the future of property investment in the country.

One of the standout financial advantages of ‘plot and plan’ is the exemption from transfer duty taxes, which do not apply to newly constructed homes. Additionally, homeowners can claim depreciation on taxes, further enhancing their long-term savings.

Besides financial benefits and incentives, ‘plot and plan’ allows buyers to create homes tailored to their specific needs and preferences. This level of customisation, which includes design, layout, and features—provides a unique opportunity to create your own living space that aligns with modern lifestyles and aesthetics, an option often unavailable with pre-owned properties.

Additional Advantages of ‘Plot and Plan’ Packages

Modern Amenities

Building new homes enables the integration of energy-efficient and water-saving technologies, promoting sustainability and reducing utility costs.

Low Maintenance Costs

Newly built homes often require less upkeep due to updated materials and systems, most of which are covered by warranties, reducing the risk of unexpected repairs in the first few years.

A Promising Market Landscape

The property market in 2024 offered a supportive environment for ‘plot and plan’ investments. Real estate experts noted the potential for interest rate cuts during the latter half of the year, which could reduce financing costs for buyers. The construction sector also demonstrated resilience, with projections showing a growth rate of over 3% annually between 2023 and 2026. This surge has led to increased residential developments, creating more opportunities for buyers to invest in vacant land and build their dream homes.

Considerations for Buyers

While ‘plot and plan’ packages present a range of benefits, potential buyers should factor in additional costs such as utility connections, landscaping, and any custom upgrades. Partnering with reputable developers and ensuring compliance with National Home Building Registration Council (NHBRC) standards is essential to secure a sound investment.

This approach to homeownership offers a dynamic blend of financial incentives, customisation, and sustainability, making it an attractive option for contemporary South African buyers.

For those interested in exploring ‘plot and plan’ opportunities, consulting with real estate professionals who specialise in new developments is recommended to navigate this exciting path to homeownership.

Redefining the Future of Real Estate

Bluegrass Property Developers have carefully considered all of these benefits in their thoughtfully curated plot and plan packages. As modern-day developers, they leverage their unique advantage of prime locations that are situated in close proximity to the Kruger National Park – home to the world-renowned Big Five and they also apply sustainable practices into every estate ensuring the preservation of our natural flora and fauna. This commitment not only enhances the living experience but also positions Bluegrass as a pioneer in forward-thinking development.

Simbini Lifestyle Estate and Shawu’s Hills Wildlife Estate showcase the best of ‘plot and plan’ living, offering buyers the opportunity to design their dream homes in breathtaking settings. At Simbini, you’ll find luxury and tranquillity nestled along the Crocodile River, while Shawu’s Hills combines the beauty of the Crocodile River, and the adventure of bush living with the elegance of modern design. Both estates provide the perfect canvas for creating a home that reflects your vision, with the added benefits of security, sustainability, and access to nature’s wonders.

Whether you’re drawn to the serenity of Simbini or the untamed beauty of Shawu’s Hills, these estates offer more than just a property—they provide a lifestyle investment for generations to come. Start your journey today and experience the unique harmony of custom-built living in South Africa’s most iconic locations.

For more information about the ‘Plot & Plan’ offerings at Simbini Lifestyle Estate or Shawu’s Hills Wildlife Estate, contact Lindi Le Grange directly. Reach out to her at [email protected] or call 074 444 0178.

Low Season, High Rewards: The Joy Of Counter-Season Travel In South Africa

Low Season, High Rewards: The Joy Of Counter-Season Travel In South Africa
Counter-Season Travel

When it comes to exploring the beauty and diversity of South Africa, timing is everything—especially if you prefer a slower, quieter pace. While the peak summer months draw tourists from around the globe—and with good reason—the off-season, from April to November (excluding the school holidays within this period), offers the perfect opportunity for a more tranquil getaway. With fewer crowds, destinations reveal their true charm, and the benefits extend far beyond just saving money—though that’s certainly a compelling incentive.

Shaun Lamont, CEO of First Group, says off-season travel is often underrated yet it offers a rare opportunity to truly experience a destination. “It’s a chance to connect to a place without the commercial hype of peak season,” he says. “It also offers you the chance to experience South Africa’s varied landscapes during different seasons, from the crisp serenity of the Drakensberg in winter to the thrill of whale-watching along the Western Cape coast in spring.

Lamont shares his top reasons why he believes South Africa shines off-peak:

1. Authentic Local Experiences – During this time, local communities return to their natural rhythms without the influence of mass tourism, and there are more opportunities to connect and immerse yourself in the true culture of a place. Whether it’s dining at local restaurants or browsing markets and artisanal shops, off-season travel offers a richer, more relaxed experience. Customer-facing locals, particularly in smaller towns, like those in hospitality and restaurants or shopkeepers often have more time to chat and share insights about the area and its lesser-known attractions.

2. Peaceful Access – Popular destinations like the coastal cities and game reserves are far less crowded, allowing you to enjoy popular attractions without the jostling crowds and long queues. Their absence enhances the experience, giving you more time and space to appreciate the surroundings.

Counter-Season Travel

3. Wildlife Viewing – South Africa is home to some of the most renowned game reserves and national parks globally, like the iconic Kruger National Park. For wildlife enthusiasts, autumn and winter are prime times to visit as the thinning vegetation makes animals easier to spot.

4. Local Festivals – The off-season also coincides with some of South Africa’s unique cultural festivals. From Namaqualand’s vibrant spring flower season to the Ficksburg Cherry Festival and the Cape Town Jazz Festival, these events offer a chance to experience local traditions up close. Such festivals provide an opportunity to enjoy cultural richness beyond the typical tourist attractions.

5. Flexibility and Freedom: Whether you’re planning spontaneous outings or last-minute excursions, there’s often more availability in accommodation and activities, giving you the freedom to plan your journey without the pressure of strict itineraries. It also means there’s less need for advance bookings.

6. Lower Costs   Of course, off-season travel also offers significant savings. From discounted flights to affordable accommodations, your travel budget stretches further. Many high-end lodges and resorts such as those in the First Group portfolio of properties offer significant off-season discounts, giving you a luxury experience for much less.

Depending on when during off-peak, some attractions or restaurants may reduce their hours or close temporarily, and the weather can vary—chilly evenings might require extra layers of clothing. However, these are easily navigable with a little planning, and they come with the added benefit of having more peaceful and authentic experiences.

Off-season travel in South Africa is not just a journey as many holidaymakers have found; it’s an invitation to explore the heart and soul of a country that welcomes you with open arms. With fewer crowds, exceptional value, and a mostly temperate climate, April to November offers a travel experience that’s intimate, relaxed, and unforgettable.

“So, why wait? Your perfect off-season escape awaits. Pack wisely, embrace the charm of quieter days, and prepare to fall in love with South Africa all over again while making lasting, magical memories. For those who choose to explore during this special period, the rewards are endless,” Lamont concludes.

For more information go to https://www.firstgroup-sa.co.za

Are you ready for the future of ads? Why retailers and e-commerce platforms must act now

Are you ready for the future of ads? Why retailers and e-commerce platforms must act now
Retailers and e-commerce platforms

Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to purchase. The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising, says Daniel Levy, Co-Founder and Co-CEO of commerce media platform Flow.

For decades, he explains, third-party cookies were the cornerstone of digital advertising, enabling brands to reach their audiences. However, increasing privacy regulations and the threat to phase out cookies have disrupted this model.

The silver lining? Retailers and e-commerce platforms already have a wealth of first-party data – direct insights into customer habits, preferences, spend and behaviours. This data is a goldmine for creating targeted, effective advertising campaigns.

So how can retailers seize the opportunity?

Despite the immense potential, some retailers have yet to fully embrace the shift, sticking to familiar strategies and traditional advertising models, in other words, fishing in the same pond. By embracing change, Levy highlights, retailers have the chance to pioneer, lead and establish a new norm: “Those who thrive in the coming years will be those willing to experiment and invest in their data. The rest risk being outpaced by more innovative competitors.”

This shift isn’t optional. In the next few years, off-site advertising – that which extends beyond a retailer’s owned platforms – is expected to grow from 10% to 30% of the global retail media mix. Ignoring this evolution may mean losing a large chunk of market share to those who can successfully transform their data into revenue. And after all, who wouldn’t want a piece of the largest ad budgets in the world through Google and Meta?

Success isn’t automatic

What’s clear from sales data is this: media spend will soon be captured and dominated by those who can connect their audience data with brands that are looking for high-value targeting.

But capitalising on opportunities takes more than just recognising the value of customer data. It takes readiness to adapt, the right tools, and a crafted strategy to unlock the potential of your audience. Here, Levy offers four key moves retailers need to make to stay in the game.

  1. Put your first-party data to work

Successful retailers prioritise collecting, analysing, and activating customer data. Insights gained from both online and offline interactions then allows them to create personalised unique advertising strategies. For example, they’ll know that a customer who regularly buys organic produce can effectively be targeted with ads for natural cleaning supplies or reusable bags.

  1. Advertise beyond the aisles

Retailers need to remember they aren’t confined to their own websites or apps. With off-site advertising, they can extend the targeting of their audiences to platforms like Google, Meta, TikTok, and even streaming services. This approach ensures their customers are being reached wherever they spend time online.

“Retailers already have rich insights into what their customers want,” explains Levy. “Off-site advertising ensures these insights aren’t wasted. And with closed-loop measurement – which refers to tracking the customer journey from ad to purchase – retailers can confidently measure their campaigns’ success.”

  1. Tap into neighbouring industries

The real game-changer lies in partnerships with non-endemic or adjacent brands. These are companies outside a retailer’s primary industry. Such collaborations open new revenue streams by connecting audiences with relevant products and services. For example:

  • A grocery retailer could let fitness brands advertise health supplements to their health-conscious shoppers.
  • An electronics retailer could partner with insurance providers to promote extended warranties.

“These partnerships are mutually beneficial,” says Levy. “Retailers and e-commerce platforms unlock new revenue, and the non-endemic brands gain access to highly relevant audiences. Flow simplifies this process, generating demand from brands outside retailers’ core categories and ensuring no opportunity is overlooked.”

  1. Streamline with smart solutions

Embracing audience monetisation doesn’t have to be complex. Retailers can use turnkey software solutions to simplify and streamline the process of activating and monetising their data.

“For example, Flow provides the tools and expertise to automate off-site ad campaigns, maximise ROI, and connect retailers with brands looking for high-value audiences,” says Levy. “By partnering with us, you can stay ahead without the burden of heavy investments or operational complexities.”

Adapt – or risk falling behind

In short, the future of advertising isn’t for everyone. It’s for retailers and e-commerce platforms ready to adapt, innovate, and take bold steps… and do it now.

Those who use data-driven strategies to monetise their audience can unlock new revenue streams, and future-proof their business in a highly competitive world. Those who don’t are in danger of being left in the dust.

If you’re ready to make a move, we’re here to help. Flow is a powerful off-site commerce media platform that helps retailers and marketplaces activate their audiences.

Primed for success: smart video and EV charging stations

Primed for success: smart video and EV charging stations
WD Purple 64GB

When it comes to the successful expansion of charging station infrastructure, an important component that may not always be considered is a reliable monitoring system to protect the facilities. With the increasing number of charging points in both urban and remote areas, operators need to have an overview of activity at the sites at all times.

To pave the way for safety and success, EV station owners are turning to AI-enabled security cameras that offer innovative features that help revolutionise the way operators protect their property. These smart video devices can help distinguish between natural elements, vehicles, animals as well as people and can send alerts in the case of an unforeseen event or unusual behaviour. With the ever-increasing resolution quality from 4K to 8K and beyond, as well as new technology advancements like motion sensors, new cameras enable object tracking, which can also significantly reduce false alarms.

Over recent years, EV stations have become an increasingly attractive target for cable and battery theft, EV destruction and other forms of vandalism. This not only leads to financial losses but can also affect the reliability and availability of the stations. Video analysis can help protect and prevent vandalism before it occurs or catch the perpetrators in the act. This is because AI-enabled cameras will be able to optically zoom in, analyse the target automatically, and take a picture or record a video of the conspicuous event.

In addition, intelligent video can use algorithms to detect other threats such as fire or animals. For example, a situation can be assessed if a house or wildfire has broken out near the charging station and fire detection can be useful to take effective measures against the spread of potentially dangerous events and minimise the damage to the station and surrounding areas. It also allows EV owners to detect approaching animals such as wild boars that could potentially cause damage to the installation.

These AI-enabled smart video systems do not only place new demands on the equipment, but also on the data storage infrastructure that is powering video analytics. Capacity, latency and bandwidth become crucially important when recording, streaming and analysing high-resolution footage to take quick action.

Data storage is fuelling EV charging station security

Storage is a critical component to unlocking the full potential of smart video data. When designing infrastructure, EV station owners need high-capacity storage at the edge in the camera, in the server or recorder, as well as on the cloud or the data centre that offers low latency, high performance, and quick scalability. Another important consideration in smart video is video and data retention time. This could vary according to regulatory compliance, redundancy and backup practices, or longevity or reliability of the storage solution. This means that any storage solution for smart video features should enable long-term storage without compromising performance while complying with data protection regulations. Translating these requirements into reality, a 360° smart video camera recording in full HD at 25 frames per second (fps) for 24 hours generates approximately 2.5TB of data over a specified retention period that is usually around 90 days. In order to have sufficient storage capacity for these daily streams of an EV charging station, the backend must have at least 225TB. The maximum possible storage requirement just for monitoring these specific locations could be up to 21 exabytes (EB).

To meet these demands, EV station operators need a customised storage solution that supports these new AI workloads and associated storage requirements. As video analytics and deep learning for today’s intelligent video solutions are performed both on-premise and in the cloud, it is important to provide a scalable, cost-effective and durable, yet high-performance storage infrastructure. EV station operators can obtain highly resilient, durable on-camera storage of up to 256 gigabytes (GB) in the form of microSD cards at the edge of the network, supporting card health monitoring capabilities, pre-emptive storage management and reliability for continuous 24/7 high-definition video recording. Specially designed microSD™ cards, such as those from WD Purple™, can continue recording even if the connection to the network video recorder (NVR) is interrupted.

For reliable storage at the core, decision makers should look to purpose-built hard disk drives (HDDs) that offer up to 22TB of storage and are equipped with advanced features. These enable up to 32 AI streams for deep learning analysis within the system while reducing image failures. In addition, these HDDs, designed for intelligent video environments, are also optimised to handle up to 64 additional single-stream HD cameras, allowing for easy scalability as requirements change.

An important part of this will be the right smart video infrastructure that allows operators to monitor and improve the security and functionality of their stations, as well as detect and respond to events in real time. As part of this, video data and data storage will continue to fuel the potential in this industry to ensure safety, security and incident prevention.

Bet smarter, not harder: A beginner’s guide to betting on horse racing

Bet smarter, not harder: A beginner’s guide to betting on horse racing
World Sports Betting Cape Town Met

Horse racing is one of the most thrilling sports to bet on, requiring a challenging blend of research and strategy, combined with a dash of luck. Whether you’re placing your first bet online or planning to attend South Africa’s premier horse racing event, the World Sports Betting Cape Town Met, in January, now is the time to get to know the ins and outs of betting.

Ryno du Plessis, COO of World Sports Betting (WSB), offers first-timers advice on how to make informed betting choices. “Success in betting is all about picking a horse that offers the best chance of winning. But it’s worthwhile to remember that it’s not always the best strategy to only bet on the favourites, they are still animals, and anything can happen in a race. This makes it essential to study the form and understand the odds.”

For the absolute beginners, the ‘odds’ represent the likelihood of a particular race outcome and indicate how much you could win on a successful bet. Lower odds (like 2/1) indicate a higher chance of winning but smaller payouts, while higher odds (like 20/1) indicate a lower chance of winning but greater rewards.

Essential elements to research

Upsets happen frequently in racing, but understanding a horse’s strengths and weaknesses increases your chances of spotting hidden value. Researching a horse’s past performances, including how it has recently fared in similar races or against similar competitors, is vital. Here, consistency is key. Think twice before betting on horses that perform unpredictably.

It goes without saying that speed is a key factor. Identifying the fastest horses in the field and delving deeper into their records is always going to form part of a good strategy, as is checking how well-rested a horse is. Horses that have rested for 30-60 days between races are more likely to deliver strong performances.

Other aspects to consider include the track conditions and weather, as some horses perform better on certain surfaces or in specific conditions. Analysing the jockey and trainer can provide insights into their potential impact.

Ryno du Plessis, COO of World Sports Betting (WSB)

Know when to stop

Du Plessis stresses that responsible betting is critical to ensuring a fun and stress-free experience. “Always start small, with manageable stakes. R5 or R10 is enough to enjoy the experience without risking financial strain. It’s also wise to treat betting as entertainment, not a guaranteed way to make money, and only bet what you can afford to lose. Most importantly, set a limit: determine in advance how much you’re willing to spend and stick to it.”

Over and above these safeguards:

    • Recognise patterns: If betting starts feeling compulsive or if you’re chasing losses, take a break.
    • Use tools for control: Many platforms, including World Sports Betting, offer features like deposit limits and self-exclusion to help you stay in control.
  • Seek support: If gambling becomes problematic, reach out to the National Responsible Gambling Program toll free counselling line 0800 006 008 or WhatsApp HELP to 076 675 0710.

Du Plessis says that horse racing is more than a sport: “It is an experience that unites tradition, strategy, and adrenaline. And if you’re going to start placing some bets, remember that it’s not just about winning. It’s about being part of the community and sharing the excitement.”

International Day of Education underscores importance of professional development in age of AI

International Day of Education underscores importance of professional development in age of AI
Desiree Hugo, Academic Head at ADvTECH Schools

This year’s International Day of Education (Friday 24 January) spotlights the theme AI and education: Preserving human agency in a world of automation.

The day emphasises the transformative power of education in fostering social impact through personalised digital learning, says Desiree Hugo: Academic Head at ADvTECH Schools, Africa’s leading private education provider.

As artificial intelligence reshapes educational landscapes, retaining the best practices of the past, combined with personalised digital learning, becomes essential in addressing diverse student needs, she says.

“Given this context, it is imperative that educational institutions invest in educators’ professional development, to equip teachers with the skills necessary to integrate AI tools effectively, to enhance individualised learning experiences. Personalised learning not only tailors educational content to suit each student’s pace and style, but also encourages critical thinking and creativity.”

This approach empowers teachers and students to navigate technological advancements while retaining their autonomy and agency.

Hugo says in line with international best practice, the ADvTECH Group continues to invest in the delivery of superior technology and enhanced teaching and learning, thereby providing the roadmap for the development of future-focused education on the African continent.

Education

“We encourage all educational institutions, as we celebrate 2025’s International Day of Education, to also seek to elevate teaching practices, create and integrate systems to improve learning outcomes, and create and optimise academic support systems.

“Let us reaffirm our commitment to harnessing education as a force for social good, ensuring equitable access to quality learning opportunities that prepare students for a rapidly evolving world.”