Cape Town, South Africa – As AI reshapes the global digital landscape, Africa is stepping forward to define its role in the Information Age. At a SONA-livestream and post-SONA networking event, co-hosted with the Government Communication and Information System (GCIS), Suppple delivered a bold message: Africa needs AI that reflects its diversity, languages and ambitions.
Global AI models often overlook Africa’s unique cultural, linguistic and informational contexts. Suppple’s seeek.ai however, is leading the charge to correct this imbalance. Designed to be much more than a chatbot, seeek.ai is an AI-powered search and knowledge platform that bridges Africa’s digital divide by sourcing trusted information tailored to the continent’s realities. “With seeek.ai, Africa is defining AI on our terms,” said Eldrid Jordaan, CEO of Suppple. “We’re creating technology that speaks our language, understands our cultures, and supports sustainable growth – because AI should serve Africa, not sideline it.”
Seeek.ai is already shaping the future of African AI, with key features that include:
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Trusted source validation: seeek.ai draws information from curated, verified datasets ensuring accuracy and trust.
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Multilingual and culturally aware technology: supporting multiple African languages, it breaks down digital barriers in a world where most of the internet is dominated by just 10 global languages.
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Mobile-first design: optimised for Africa’s mobile-first population, making reliable AI-driven knowledge accessible to millions.
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A strategic knowledge hub: a tool for governments, businesses, and educators seeking actionable, structured insights.
Suppple beta-tested seeek.ai with Fundza, South Africa’s only and largest literacy platform serving over 4 million users, mostly GenZers during the December 2024 and January 2025 period. The results were fascinating, offering unique insights into how young African users interact with AI-driven search. Without any prompting or explanations, users quickly engaged with seeek.ai, showing a natural curiosity and ease of use. Their searches were overwhelmingly directed at Fundza’s content, underscoring the value of seeek.ai’s specialised training.
Since seeek.ai had been trained on Fundza’s vast library of content, users experienced an enriched and enhanced search experience, unlocking deeper engagement and discovery within the platform. In comparison to traditional AI models, seeek.ai stands out by offering instant, context-driven responses and handling localised content with greater precision and ethical alignment – key features that demonstrate its ability to serve African users effectively. “We’re in a new era where access to information is power, and Africa must control its share of that power,” Jordaan emphasised. “With seeek.ai we’re creating AI that doesn’t only provide answers, it builds digital sovereignty for our future.”
With its early success at Fundza sparking interest from academia, publishers, and key industries, seeek.ai is poised to become a strategic tool for organisations looking to transform archives of knowledge into searchable, monetizable and interactive digital hubs.
Seeek.ai is a movement driving Africa’s digital transformation. With Suppple at the helm, the continent is gaining the tools to lead, innovate and shape its future on its own terms. The Information Age rewards those who design its systems, and Africa is tepping forward. Suppple’s vision extends beyond search: the company envisions AI-powered technology enhancing civic engagement, improving access to government services, and solidifying Africa’s role as a creator of AI solutions.
Seeek.ai is a movement. With Suppple at the forefront, Africa is gaining tools to lead, innovate, and define its digital future on its own terms. The Information Age rewards those who design its systems, and Africa is stepping forward.