AUDeX One is a fully integrated digital marketing solution that coveys every stage of the customer journey. From awareness and consideration to intent and conversion, AUDeX One ensures that your marketing efforts are cohesive, efficient, and highly effective.
Continued Innovation with Digital Out Of Home
Innovation is at the heart of everything we do. Over the past six months, we have launched several new solutions, including our DOOH Solution, engineered and powered by our AUDeX one marketing platform, which has enhanced the way businesses approach digital marketing. By integrating DOOH partners into our AUDeX One marketing platform, we harness profiled Device IDs around these sites, enabling us to optimise DOOH delivery towards specified audiences in real-time.
Because our DOOH solution works off Device IDs, we are able to continue the consumer journey into online mobile spaces, with different sets of creative to either encourage store visits or achieve the online KPIs the advertiser is seeking.
We have seen significant uplift in digital creative performances using this data-driven approach.
This innovative approach to OOH advertising enhances the reach and effectiveness of our clients’ campaigns, by combining the broad visibility of outdoor ads with the precision targeting capabilities of digital advertising. The ability to measure and optimize the impact of these campaigns in real time further amplifies their effectiveness and ROI.
Key Unique Selling Points of AUDeX One Digital Out-of-Home Solution:
- Application of Profiled Audiences: Optimise towards your specified and desired target market. (ARP – Audience Reach Percentage)
- Location-Enabled Data: Track offline movement behaviour to better understand and engage with your audience.
- Budget Optimization: Optimize screens in real-time through audience reach percentage reporting.
- Cross-Channel Enablement: Seamlessly integrate and activate campaigns across channels through singular Device ID recognition.
- New ways to Plan: Utilize various data insights such as weather triggers, audience densities, Audience traffic and more.
- Generating Efficiencies: Real-time audience optimization, Screen agnostic, and zero charges for creative versioning, resizing, and innovation.
- Increased ROI: Enhance the effectiveness and ROI of campaigns through cross-channel remarketing strategies.
The uplift we have seen thus far:
When applying data collected from DOOH exposure to a retargeting AD-group for online campaigns.
Looking Ahead
As we look to the future, Rook Digital remains dedicated to driving growth, fostering innovation, and achieving excellence. We are excited about the opportunities ahead and are committed to continuing our journey.
Contact us today to learn more: [email protected]