Johannesburg- MTN Group has announced that the network will host an Africa-first
virtual concert in Ubuntuland, Africa’s metaverse. In February this year, MTN Group
became the first African company to purchase land in Ubuntuland with a vision to
create dedicated environments for creating unique immersive experiences for its
customers.
“The MTN Group’s presence in the African metaverse will be known as altMTN.
altMTN allows us to further support our ambition to lead digital platforms and
support African innovation, and will, over time featurelivevents, shopping, gaming
and learning,” says Bernice Samuels, Executive: Group Marketing at MTN Group. “To
welcome everyone to altMTN we will leverage our partnership with The Mic: Africa,
to host Africa’s first virtual music concert in the metaverse to drive awareness and
adoption of this new space”.
Analysis Group estimates that the Metaverse could contribute $40 billion to SubSaharan Africa’s GDP by 2031. The Metaverse will provide African brands with
significant opportunities to tell unique stories in engaging ways.
“Many people still see the virtual worlds and environments as confusing and
inaccessible, and so we are very proud to bring the altMTN experience to market in
a way that can be accessed via mobile, tablet, PC or VR handset” Samuels says. “For
our launch event, we will be running a competition with our customers, giving them
a chance to win exclusive tickets to the concert. We believe that by tapping into a
key passion on the continent, namely music, we can actively draw our customers
into the environment to not only experience it first-hand, but also to help us to
improve altMTN as this developing technology increasingly interconnects and
matures, to unlock the full benefits for our customers.
“The metaverse holds a wide array of opportunities to further enhance and
showcase African innovation and are excited to be pioneers of this journey on the
continent,” concluded Samuels.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator with a clear
vision to lead the delivery of a bold new digital world to our customers. We are
inspired by our belief that everyone deserves the benefits of a modern connected life.
The MTN Group is listed on the JSE Securities Exchange in South Africa under the
share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s
progress.