Low-cost carrier FlySafair has signed a partnership deal with South African electronic music group GoodLuck in support of the band and the popular Get Lucky Summer concert series taking place this December. This as flight and concert ticket sales soar offering a leading indicator for a strong end to the year for local tourism and entertainment alike.
Since March 2020, both the live music and travel industries have experienced untold losses due to the impact of COVID-19 regulations. With the easing of restrictions travel and entertainment have been recovering well and this partnership exemplifies an innovative collaboration between the local industries as FlySafair and GoodLuck work to re-invigorate tourism and the local live music scene.
“It’s awesome to be part of such a dynamic partnership and to see a successful local airline standing in solidarity with local entertainers in this recovery,” says the bands founder and producer Ben Peters. “Ultimately this collaboration will have positive effects beyond just our pairing, as the local economies of the town we perform in will benefit from the visitors we bring.”
Leading indications are that the December Holiday period for 2022 is going to be very busy and offer a much needed boost to the economies of coastal towns in South Africa.
“We’ll be operating 141% of the seats we operated last year which is actually a 61% growth on Summer 2019’s pre-pandemic levels,” says Kirby Gordon, Chief Marketing Officer at FlySafair. “Sales on December departures are looking very strong already, far more so than this time last year,” he adds. FlySafair will operate approximately 700 000 seats in the month of December alone.
“Tickets for the Get Lucky Summer are flying,” confirms Juliet Harding, lead singer of GoodLuck, further indication of a strong summer season ahead.
Four of the concerts in the series will be taking place in Plettenberg Bay between 18 December and 8 January. “We’re looking forward to hosting these local artists in Plett, and the town is putting preparations in place for a brilliant summer season,” confirms Councillor David Swart, Executive Mayor of the Bitou Municipality.
In addition to sponsoring GoodLuck, FlySafair is also the official domestic carrier of the Springboks. The airline has been a sponsor of the national side since 2017 and renewed its deal in January 2020 for another four years.
“As a South African airline, we feel it’s important to support our own as they continue to do our country proud, whether it’s on the rugby field or live on stage. We’re also strong believers in the arts and the important role the arts have historically played in supporting and building economies, cultures, and communities,” says Gordon.
About The Get Lucky Summer Concert Series Presented by FlySafair
Founded by multi award-winning South African live electronic band GoodLuck, Get Lucky Summer has become a key fixture in the local entertainment calendar and is celebrating its 8th year hosting some of the best artists from around South Africa.
Dates, venues and lineup:
Edition 1 – Sun 11th Dec ‘22: Constantia Cricket Club, CT ft. GoodLuck, Craig Lucas, Will Linley & Casey Lowry
Edition 2 – Sun 18th Dec ‘22: The Beacon Island Lawns, Plett ft. GoodLuck & Majozi
Edition 3 – Wed 21 Dec ‘22: Stanford, Hermanus ft. GoodLuck,Will Linley, Casey Lowry & Veranda Panda
New Year’s Eve 3-Day Festival
Day 1 – Fri 30th Dec ‘22: Plett Rugby Fields ft. Spoegwolf & Elandre
Day 2 – Sat 31st Dec ‘22: Rugby Fields ft. GoodLuck,Veranda Panda, Kimmy K, Will Linley & Casey Lowry
Day 3 – Sun 1st Jan ‘23: Plett Rugby Fields ft Mango Groove & The Kiffness
Edition 4 – Wed 28 Jan ‘23: The Beacon Island Lawns, Plett ft. Prime Circle & Gerry VDM
Edition 5 – Sun 8 Jan ‘23: The Beacon Island Lawns, Plett ft. GoodLuck & Msaki
Tickets start from R200 and are available at www.getluckysummer.co.za
Get excited, watch the 2019/2020 after-movie here: https://youtu.be/4SKMWigmzA0
Connect with Get Lucky Summer
Facebook: https://www.facebook.com/getluckysummer
Twitter: https://twitter.com/getluckysummer
Instagram: https://www.instagram.com/getluckysummerSA
Website: http://getluckysummer.co.za
About GoodLuck
GoodLuck is a chart-topping and award-winning electronic pop band from Cape Town, South Africa. Their sound is defined by a modern electronic edge, with influences from electronica, jazz, house, drum and base and beyond. The band’s first international release, “Back In The Day” (Armada Music), exploded on Spotify, while their breakout track, “I’ve Been Thinking About You” (Ultra Music) was the most played song across all Top 40 stations in South Africa in June 2016. One of their recent singles, “Be Yourself” – released on their own Get Lucky Records label – has gained massive radio support across Europe, including Top 40 success in the Netherlands. The band has amassed 40+ million plays on Spotify and iTunes and 14+ million YouTube views.This June, the band collaborated with Nigeria’s rap star Ice Prince for a summer-evoking new single dubbed ‘‘June’’, which is climbing the charts on national radio stations around the country.
Connect with GoodLuck
Facebook: https://www.facebook.com/goodlucklive/
Twitter: https://twitter.com/Goodlucklive
Instagram: https://www.instagram.com/goodlucklive/
Tiktok: https://www.tiktok.com/@goodluckofficial
YouTube: https://www.youtube.com/user/goodlucklive
Website: http://goodlucklive.com/
Online EPK/Bio: https://express.adobe.com/page/BKXD59hVp84MG/
Media queries: [email protected]