Low-Cost carrier FlySafair revealed a refreshed logo and new aircraft paint scheme in their Johannesburg hangars on Friday as the airline welcomes their 25th aircraft into their fleet.
The first aircraft to don FlySafair’s new look is a Boeing 737-800 New Generation aircraft.
“This is the 25th aircraft in our fleet and we’re excited to use this opportunity to add a little freshness to our look”, says Kirby Gordon, Chief Marketing Officer at FlySafair.
FlySafair have managed post-pandemic recovery and growth well over the past two years. This month the airline will operate upwards of 122 flights a day, which is a 36% increase on October 2021 and 67% more than what the airline operated in October 2019, before COVID.
“FlySafair has been around for 8 years now and after everything we’ve overcome we decided it was time to update our image a bit”.
The airline’s refreshed logo maintains the familiar pink and blue colouring with a subtle modernisation of the lettering. A new addition is a heart-shaped icon smartly constructed by joining the stems of two location pins.
“Our aim has always been to connect people with who and what they love through our love of flying and so when we saw this concept about bringing two places together and forming a heart it just seemed like an obvious symbol for what we aim to do every day”.Gordon says
The airline’s paint scheme has also been refreshed with the addition of a new navy-blue stripe to the aft section and tail, which is highlighted by a crisp white fuselage.
“We wanted to find something elegant and sophisticated, but simple. The more complex a paint scheme the more costly it works out to be”.
Ever conscious of their low-cost roots FlySafair assures customers that even their new paint scheme has cost saving front of mind.
“It seems pedantic but the pigments in darker colours of paint actually make the paint weigh more, so keeping the aircraft largely white means we save money on fuel which helps to keep ticket prices lower”.
As the leading domestic airline in the country we want to be sure that we do our part in celebrating our people and our heritage”, Gordon says.
The airline selected five local artists and commissioned them to develop artworks to decorate the aircraft interiors with imagery that celebrates South Africa and its people.
Passengers can already spot Michael Chandler and Ndumiso Nyoni’s artworks in the airline’s aircraft, while Zinhle Zulu, Joh Del and Yiull Damaso’s pieces are gradually being installed as the maintenance schedules allow.
FlySafair has managed post-pandemic recovery and growth well over the past two years. This month the airline will operate upwards of 122 flights a day, which is a 36% increase on October 2021 and 67% more than what the airline operated in October 2019, before Covid.