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Embracing The Future of Coaching in SA

Embracing The Future of Coaching in SA
Arguably driven by the ubiquity of the machine in our work and personal lives, we find ourselves in an age of unrelenting self-optimisation. From executive functioning and productivity to biohacking and mindfulness practices, the challenges and opportunities of being our ‘best self’ are permeating every aspect of daily life. People are striving for persistent high performance not just to boost their career trajectory but in deeply personal pursuits, not just in their relationships with others but in their relationship with self. Over the past few decades, coaching has rapidly boomed so that in almost any context today, there’s a trusted professional ready to help you in thinking more clearly, defining your goals, and acting with greater intention.
As the coaching industry evolves, coaches are finding challenges and opportunities in the rapidly changing, digitally driven world. For instance, it has been an exciting development that tech platforms now reliably empower coaches to provide services beyond geographic limits. However, to make this a sustained success, coaches working remotely and internationally need the advanced skills to foster deep human connection across screens. Embracing the future of coaching involves leveraging technology like AI, focusing on specific coaching niches, and prioritising ethical practices and human connection, all while adapting to evolving work environments.
What is the future of tech in coaching?
Linda Aiyer, a Master-certified coach and coach educator at SACAP (the South African College of Applied Psychology) says, “This is not just about using digital platforms to conduct coaching sessions; it is also that AI coaching is on the rise. The challenge that coaches are talking about is that AI coaching often provides a more efficient, accessible, and cost-effective alternative to what human coaches can offer. In fact, younger generations are preferring this option.
“While many seasoned coaches are still learning about AI in coaching, my sense is that our best way forward is to leverage the benefits of digital tools to enhance our availability and overall effectiveness. There are dynamic spaces where human and AI coaches can co-exist, which means we should remain open to what is emerging, play with the possibilities of this new world order, and find integrated ways to take our offering to clients.”
Emerging and developing technologies also create challenges and opportunities for institutions training the next generation of coaches. SACAP, which has been at the forefront of coach education in South Africa for decades, is today focused on the inclusion of technology and AI literacy in its curriculum. Students are empowered to thrive in a tech-enabled world by integrating virtual and online coaching into their coach education.
Harnessing the power of video calling, students learn to connect meaningfully with clients across the globe. This not only prepares them for tech-driven landscape but also unlocks exciting business opportunities in a borderless coaching market.
SACAP students also gain hands-on experience with digital tools to record coaching notes and reflectively journal, cultivating both efficiency and digital fluency. Skills are developed in maintaining confidential client records and agreements in digital formats, along with the secure management of coaching process documentation. By engaging in client exercises through tech platforms, they develop the confidence and versatility to coach with presence and impact, no matter the medium.
Is niche specialisation relevant to the future of coaching?

As the professional coaching industry began to mature in the early 2000’s, it quickly expanded beyond the business field into areas such as life transitions, education, health and wellness. Niche specialisation has become a prominent strategy for coaches who understand specific challenges, such as navigating parenting or a career change, burnout or a cancer journey. It helps them to connect with clients in a crowded marketplace and is significant in helping them build professional identities through their personal brands and not just the coaching methodologies they use. In a future, where the hyper-personalisation of services is an accelerating trend, niche specialisation for coaches is a business-building strategy with staying power.
Dr Jean Hazlitt, another SACAP educator and a practising Executive Coach, says, “When a coach finds a niche that continuously sparks their curiosity, it not only enhances their expertise but also makes their coaching more compelling and effective. Through specialising, coaches can stand out and attract clients who resonate with their unique focus often resulting in stronger, more aligned coaching relationships.”
However, challenges exist too. Many new coaches feel pressure to choose a niche too early, before they’ve established a strong foundation in core coaching skills and principles. Without that grounding, their practice may feel unsteady or superficial. There’s also the risk of choosing a niche based on trends rather than genuine interest, which can lead to burnout or a lack of fulfilment.
Dr Hazlitt says, “My advice is to first focus on building a solid foundation of coaching competence, presence, and self-awareness. From there, allow yourself to stay open and curious, notice what topics or client concerns energise you and keep you wanting to learn more. That ongoing curiosity is often a signpost towards a meaningful niche. When you’re genuinely engaged in your area of interest, clients will be drawn to your passion and clarity. I tell my SACAP students to trust that their niche will emerge naturally as they grow as a coach.”
Some things must stay the same – prioritising ethics and human connection in a changing world
While it is critical to embrace adaptability and flexibility as coaching forges into an uncertain world, the future of the industry is still dependent on carrying forward the people skills to forge authentic human connections against the backdrop of the highest levels of ethics. Ashley Motene, Industrial Psychologist and Senior Academic Programme Developer in SACAP’s management and leadership faculty says, “At SACAP, students are immersed in the globally recognised competency frameworks and ethical codes of conduct set by the ICF (International Coaching Federation) and COMENSA (Coaches and Mentors of South Africa) – organisations that are especially vital in today’s digitised coaching landscape. While the virtual environment presents new ethical complexities, SACAP’s training ensures that students consistently embody a coaching mindset rooted in human principles – integrity, presence, and accountability.
“They are equipped not only with the knowledge and skills to navigate diverse coaching scenarios, but also with the values that uphold ethical excellence across all contexts. From designing thoughtful, contemporary coaching models to responsibly integrating digital tools that elevate the client experience, SACAP students are equipped to offer professional, ethical, and forward-looking coaching in a world that never stops evolving. This is critical because clients are looking for coaches who bring both professionalism and humanity to the conversation. If new coaches can stay grounded in ethics, remain curious, and embrace the evolving needs of individuals and organisations, they will be well positioned to make a meaningful impact now, and into the future.

Africa Health and Medlab Africa Rebrand to WHX Cape Town and WHX Labs Cape Town –Africa’s premier healthcare and lab event

Africa Health and Medlab Africa Rebrand to WHX Cape Town and WHX Labs Cape Town –Africa’s premier healthcare and lab event

The Western Cape’s healthcare industry is expanding, driven by economic growth, technological innovation with Cape Town leading as a biotechnology hub, and increasing demand for services. With its growing infrastructure, advanced disease management strategies, and burgeoning healthcare technology market, the Western Cape has solidified its position as a premier destination for investment and innovation in the health sector. In 2023/24, the province’s total healthcare budget was USD 1,638 million (R29.7 billion), underlining its commitment to maintaining and improving healthcare infrastructure.

Africa Health and Medlab Africa have been Africa’s most trusted healthcare and laboratory events for over 14 years, moving in 2024 from Johannesburg to South Africa’s leading healthcare hub, Cape Town.  Now rebranded as WHX Cape Town and WHX Labs Cape Town, these two powerhouse events unite as the gateway to Africa’s healthcare market in a co-located event from 2 – 4 September at the Cape Town International Convention Centre, as part of World Health Expo (WHX), one of the world’s largest networks of healthcare events.

With a packed agenda of CPD-accredited conferences, expert-led discussions and live product demonstrations, attendees can look forward to gaining practical knowledge and connecting with industry leaders and experts from Southern Africa’s healthcare and laboratory industries.

“As the Western Cape strengthens its position as Africa’s leading healthcare hub, with the Road to Wellness serving as a blueprint for transforming the health system in the Western Cape, prioritising prevention, early detection and a holistic approach to wellness, platforms like the WHX Cape Town and WHX Labs Cape Town play a vital role in highlighting innovations and shaping the continent’s healthcare future,” notes Minister Mireille Wenger, Western Cape Minister of Health and Wellness.

From breakthrough medical technologies and digital health advancements to the latest in laboratory diagnostics and automation and precision medicine, WHX Cape Town offers the latest insights, advancements in healthcare and diagnostics and connections that matter most. Discover the latest lab innovations and trends, develop your industry knowledge, build strong relationships with industry leaders and secure new deals on the show floor, all at WHX Labs Cape Town, the core medical laboratory event in the SADC region.

“Local and international innovative exhibitors will be showcasing their products and services across these eight diverse healthcare sectors: medical devices and equipment, disposables & consumer goods, orthopaedics & physiotherapy, imaging & diagnostics, healthcare & general services, IT systems & solutions, healthcare infrastructure & assets as well as wellness & prevention.  WHX Cape Town and WHX Labs Cape Town, is a platform dedicated to fostering collaboration, progress and growth in the sector and uniting thousands of global medical leaders, innovators and pioneers from the SADC region under one roof,” explains Tom Coleman, Portfolio Director for Informa Markets.

Whether you’re a healthcare professional, laboratory specialist, researcher or policymaker, this is your chance to build meaningful connections, get the latest insights and be part of the future of healthcare and diagnostics in South Africa.

Attendees are in for a treat as the inaugural Thrive by WHX joins WHX Cape Town and WHX Labs Cape Town this year as a co-located event,  featuring the ultimate blend of fitness, fun and community as the full spectrum of the fitness and wellness ecosystem comes together, providing sports fans, industry leaders, sports influencers, over 200+ brands and business owners with a space to meet, share and grow.

“Events like these bring together science, wellness and community health – areas that are often treated separately. The real value lies in direct access to cutting-edge medical equipment and technologies that are rarely showcased in the South African context,” explains Professor Pierre Goussard, a paediatric pulmonologist at Tygerberg Hospital.

To find out more and be part of the future of healthcare in Africa, register for WHX Cape Town by visiting: https://www.worldhealthexpo.com/events/healthcare/capetown/en/home.html

The Levi’s® Brand and sacai Reconceptualize Denim Icons in Latest Collaborative Collection

The Levi’s® Brand and sacai Reconceptualize Denim Icons in Latest Collaborative Collection
Levi’s® Brand

Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection that reimagines Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship.

The Levi’s® x sacai collection features three women’s standout pieces. The Levi’s® x sacai Denim Jacket presents a masterful fusion of Levi’s® Type Il and Type Ill designs on the front with a Type I-inspired back featuring the classic cinch. Available in both indigo and blue, the jacket boasts a boxy, slightly A-line silhouette with meticulous interior details, including bound seams and gussets that maintain its sculptural shape. This collection also introduces a sophisticated Levi’s® x sacai Denim x Matelasse Twill Jacket featuring sacai’s proprietary matelasse twill with  jacket detailing on the interior as well as a statement Levi’s® x sacai Jumpsuit with a bib-style top, camisole straps, and wide flare legs that combine 5-pocket detailing with lightweight denim paneling for elegant drape.

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The men’s offerings continue the hybrid aesthetic with a more streamlined approach. Mirroring the women’s conceptual fusion but with a more simplified silhouette, the Levi’s® x sacai  Denim Jacket features the same custom sunspot gold shanks based on vintage Levi’s® hardware. The Denim x Matelasse Twill Reversible Blouson represents the collection’s versatile spirit – a tailored exterior that reverses to reveal jacket detailing, complete with exposed selvedge along the placket, premium gray felt under the collar, and sacai’s distinctive anchor buttons. Two variations of the Reversible Blouson – available in indigo x black or blue x khaki nylon exteriors – feature sacai’s proprietary materials and unique details, including sleeve pockets and specialized zippers. Each blouson reverses to reveal a Type Il Jacket detailed with center front pleats and chest pockets, finished with sacai ribbing at the cuffs and hem.

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Unisex styles round out the collection with pieces designed for universal appeal. Bringing the collection home, the Levi’s® x sacai Denim Pants offers an ultra-wide, super baggy jean with a mid-rise fit and innovative 7-pocket construction. Adding welt pockets atop the traditional back pockets, the jeans come with a co-branded reversible belt with denim on one side and grosgrain on the other.

“Working with the incredible Levi’s® design team and the brand’s iconic garments has been a beautiful journey,” said Chitose Abe, designer and creative director of sacai.

“Our second collaboration with sacai continues to redefine what’s possible for Levi’s,” said Leo Gamboa, Senior Director of Collaborations Design at Levi’s®. “By reimagining our most iconic pieces through sacai’s visionary lens, we’re able to push creative boundaries while staying true to the timeless style that defines us.”

The collection’s accompanying campaign draws inspiration from James Dean’s iconic spirit of curiosity, honesty, freedom, and innocent naivety. Featuring actress and model Chase Sui Wonders, alongside model Chandler Frye, these timeless qualities serve as the creative foundation for Chitose Abe’s signature re-mixing approach throughout the collection. The imagery, shot by acclaimed photographer Craig McDean and styled by Karl Templer, captures the rebellious yet refined essence of both brands’ DNA.

The Levi’s® x sacai collection will be available worldwide starting May 28th on Levi.co.za, in select Levi’s® flagship stores, and at select sacai retail locations. 

Gen Z is rewriting the rules of work—and benefits need to catch up

Gen Z is rewriting the rules of work—and benefits need to catch up
Reo Botes, Managing Executive at Essential Employee Benefits

Gen Z is entering the workforce in numbers too large to ignore. By 2030, they’ll make up nearly 40% of South Africa’s working population. They are young, ambitious, tech-savvy, and largely uninsured.

In a country where private medical aid remains unaffordable for many, a worrying number of Gen Z employees are going without any form of health cover. This isn’t due to negligence. It’s economics. The average Gen Z worker, either fresh out of university or early in their career, simply doesn’t earn enough to justify paying thousands of rands a month for traditional medical aid schemes. As a result, many are walking a tightrope without a safety net.

The high cost of poor cover

The implications for employers are bigger than they may realise. A generation under financial pressure and health-related stress is not a productive, engaged, or loyal workforce. Gen Z’s top stressors include money (58%), career anxiety (54%), and family responsibilities (45%), making mental and physical wellness not just a “nice-to-have” but a survival priority. Yet, without access to affordable health insurance through their employers, too many are forced to choose between a GP visit and groceries.

This is where businesses need to step in; not only from a moral standpoint but from a practical one. Offering tailored, affordable health insurance benefits isn’t just the right thing to do; it’s a strategic move to attract and retain top talent in an increasingly competitive market.

One-size-fits-all is a thing of the past

But the days of one-size-fits-all medical schemes are over. Gen Z is rewriting the rulebook. They want healthcare benefits that are flexible, accessible, and aligned with their lifestyle. They want access to mental health support, telemedicine, and preventative care. And most importantly, they want to be able to afford it.

This generation grew up with personalised digital experiences. From curated music playlists to AI-driven fitness coaching, Gen Z expects the same level of customisation in every aspect of life, including healthcare. It’s why, globally, 66% use wearable devices and 55% are already engaging with telemedicine platforms. Therefore, healthcare must be digital, personalised, and easy to access.

The power of tailored benefits

That’s where progressive employers can make a difference by partnering with expert health insurance providers who understand that benefits need to reflect the DNA of the organisation. These providers don’t just slap on a standard medical aid offering; they assess the age, income brackets, life stages, and wellbeing priorities of the workforce to create truly tailored solutions.

For a company with a young, predominantly Gen Z team, that might look like affordable hospital plans, basic cover with optional add-ons, or plans that prioritise mental health and lifestyle disease management over expensive in-hospital procedures. And let’s be honest—at this life stage, Gen Z isn’t thinking about knee replacements or chronic disease cover. They want the peace of mind of knowing they can see a doctor when they need to, access therapy without paying out of pocket, and get affordable medication without standing in long queues at public clinics.

Delivery is just as important as the benefit

And it’s not just about the healthcare itself. The way it’s delivered matters. Real-time access to benefits information via mobile apps, wellness dashboards, AI-driven health assessments, and proactive outreach go a long way in building trust and engagement. Gen Z doesn’t want to call a helpline and wait on hold. They want intuitive platforms that put their health in their hands.

There’s also the matter of mental health; a silent crisis for many young professionals. Burnout, anxiety, and depression are rising, particularly among entry-level workers facing unstable economic conditions and sky-high living costs. Providing access to mental health services through Employee Assistance Programmes, therapy benefits, or even just mental health days integrated into leave policies can have a huge impact. These are necessities in a generation that deeply values holistic wellbeing.

The future belongs to businesses that care

The bottom line is this: if businesses want to attract and retain the next generation of talent, they must rethink how they structure their benefits—starting with health insurance. And they can’t do it alone. Partnering with health insurance providers who specialise in designing benefits aligned to an organisation’s workforce makeup is essential. These partners can unpack the demographics, job roles, and income levels of the company and build flexible solutions that speak to each group; whether it’s entry-level Gen Zs, mid-career millennials, or pre-retirement Gen Xers.

Ultimately, businesses that invest in benefits that matter—not just benefits that look good on paper—will gain the edge. In a world where rising living costs and health risks are constant threats, providing affordable, flexible healthcare isn’t a perk; it’s a responsibility. It’s also the smartest way to future-proof your workforce. And companies that invest in personalised, accessible healthcare will earn the trust—and long-term commitment—of the workforce that’s shaping our future.

Beyond the one-size-fits-all approach – tailoring sanitation solutions for dignity, health, and hope in informal settlements

Opinion Piece: Beyond the one-size-fits-all approach - tailoring sanitation solutions for dignity, health, and hope in informal settlements
Robert Erasmus, Managing Director of Sanitech

In South Africa, the traditional one-size-fits-all approach to public sanitation has proven inadequate in addressing the unique needs of informal settlements. As these communities continue to grow, residents are increasingly seeking in-house sanitation solutions that provide privacy and dignity, moving away from communal facilities, which often lead to overcrowding, unsanitary conditions, and a lack of privacy. Addressing the sanitation challenges in informal settlements demands that we move beyond standard models to support varied, practical solutions.

The harsh reality: it is not working
Residents in informal settlements have a powerful desire for flushing toilets, which they view as a basic human right. However, the realities of informal living often make this expectation difficult to fulfil. The temporary nature of these settlements, coupled with the lack of formal infrastructure, makes it impractical to install traditional plumbing systems. As a result, residents must often rely on less desirable options, such as portable or communal toilets, or open defecation.

The limitations of a one-size-fits-all approach in meeting basic sanitation requirements is due to the specific challenges faced by each specific informal settlement. The challenges faced by informal settlements vary depending on their unique characteristics. Some settlements may experience severe infrastructure limitations due to their temporary nature, making it difficult to justify investments in permanent sanitation facilities like sewer lines.

Others may grapple with space constraints, limiting the availability of land for individual sanitation facilities.

Ground conditions can also pose challenges, as sandy environments may not be suitable for certain technologies like septic tanks, while high water tables may require alternative solutions. Additionally, the cost of providing sanitation services in informal settlements can be substantial, particularly when considering the need for specialised equipment and regular maintenance.

Accessibility is another concern, as some residents, such as those with disabilities or mobility limitations, may face difficulties in accessing sanitation facilities. Safety can also be a significant issue, especially for women and children who may be at risk when using communal toilets. The improper disposal of wastewater from portable toilets can have negative environmental consequences, such as groundwater contamination.

Facing facts and moving forward
Given the complexity of these challenges, it is time to accept that these communities are not going anywhere imminently, and that they have the same human rights as everyone, including the right to dignity which depends on access to clean, safe water and sanitation, another basic human right. There is a solution to every problem, if we are willing to look beyond the one-size-fits-all approach in dealing with sanitation for informal settlements. This means engaging community members in the planning and implementation of sanitation solutions to meet their needs.

The private sector already has a variety of in-house sanitation solutions, including portable chemical toilets, containerised pollution facilities, and in-house portable toilets. Although these options offer more privacy and dignity than communal facilities, they also present logistical and cost challenges. As such, a range of adaptable sanitation solutions must be considered within the context of the specific community. For example, compact in-house systems can fit into small spaces and offer convenience, while other options may require different approaches based on specific factors such as ground conditions, population density, and available resources.

Addressing the sanitation challenges in informal settlements necessitates moving beyond standard models to support varied, practical solutions.

Working together with a focus on dignity
Here, governments and private organisations must collaborate to support the development and deployment of adaptable sanitation solutions for different communities. This involves fostering open-mindedness towards alternative approaches and a willingness to keep investing in research and development to identify innovative solutions that can further improve quality of life. By working together, stakeholders can ensure that sanitation services in informal settlements are better tailored to meet the specific needs of residents and contribute to their overall well-being.

Tailored sanitation solutions can have a significant impact on the quality of life and dignity of residents in informal settlements. Access to private sanitation facilities will improve health outcomes, reduce the risk of disease transmission, and enhance safety. By recognising the diverse needs of these communities and investing in tailored sanitation technologies, governments, NGOs, and the private sector can ensure that all residents have access to dignified, effective sanitation facilities.

Africa is rapidly banking the unbanked: A skills gap is inviting cyberthreats just as quickly

Africa is rapidly banking the unbanked: A skills gap is inviting cyberthreats just as quickly
Doros Hadjizenonos, Regional Director at Fortinet South Africa

As African banks continue to bring financial services to millions of the unbanked, an escalating crisis is building: a severe shortage of cybersecurity skills. Cyberattacks now rank among the leading concerns of African financial institutions, with 59% identifying cybercrime as a major threat, according to the 2024 African Financial Industry Barometer, published by the Africa Financial Industry Summit (AFIS) and Deloitte.

According to the Fortinet 2024 Cybersecurity Skills Gap Global Research Report, 70% of respondents believe that cybersecurity skills shortages create additional risks for their organisations. Another Fortinet report revealed that more than half of employees lack fundamental security awareness, compounding the issue.

Often, this lack of security awareness is due to limited personnel resources and budgetary constraints. The skills deficit is leaving banks vulnerable to a range of emerging cyberthreats, potentially even undermining efforts to bring financial services to the vast amount of Africans who remain unbanked. Despite this, organisations have an opportunity to solve the problem sooner than they think.

The ‘brain-drain’

One of the reasons behind the increased demand for IT professionals is the digitalisation of the banking sector. A 2024 study identified a widespread shortage of qualified technical personnel, such as data scientists, system engineers and programmers across South Africa, which has further heightened competition among banks to acquire these skilled employees.

Another underlying cause is the emigration of IT professionals who are lured by the promise of better opportunities abroad. This ‘brain-drain’ has been particularly felt in South Africa and Nigeria, where an exodus of IT skills has fuelled banks’ increased vulnerability to cyberattacks and made it even harder to hire the necessary personnel due to skyrocketing salary expectations.

The pressing need for financial inclusion

Financial service providers in Africa are under pressure to expand their services to the previously unbanked and, to do so, rapidly scale their digitalisation efforts. The continent is at the forefront of mobile money innovation globally, accounting for over 50% of mobile money services.

But mobile banking and digital payment platforms bring about their own risks. Growing their digital footprints helps banks reach new markets, but it also increases their exposure to cyberattacks. Every new digital channel adds another potential entry point for attackers, widening the threat landscape and increasing the complexity of managing security.

Without the right talent and tools in place, banks risk becoming more vulnerable just as they become more connected. Moreover, successful cyberattacks threaten the trust and adoption of digital financial services among previously unbanked customers, thereby hindering pressing financial inclusion efforts.

What can be done?

In response to these challenges, African banks need to focus on a three-pronged approach to cybersecurity that combines training, awareness and technology. Banks should enhance their training programmes by developing robust educational initiatives to facilitate and incentivise a steady pipeline of qualified IT professionals. This includes enabling IT and security staff to obtain globally recognised certifications. Simultaneously, banks should improve their retention strategies, offering competitive compensation packages and career development opportunities to hold onto their existing talent before the allure of opportunities abroad becomes too big.

In particular, it is essential that African banks pursue aggressive cybersecurity awareness training among their frontline staff – especially given the increased current vulnerabilities. Insufficient awareness among employees is cited as one of the leading causes of data breaches – 58% of IT decision-makers say the top cause of security breaches is staff with a lack of cybersecurity skills and training – underscoring the need for banks to address this knowledge gap with engaging cybersecurity training.

Partnering with local and international cybersecurity firms for expertise and support is part of bridging gaps quickly and sustainably. Having the right services and technology in place to strengthen security systems will help banks transition from a reactive to a proactive cybersecurity stance.

Embracing AI

While AI poses a risk to all cybersecurity systems as bad actors harness its capabilities, internal to organisations its adoption can also help in the fight against advanced threats.

With cybersecurity teams stretched thin, AI-powered security solutions offer much-needed support by delivering proactive threat detection and automated response capabilities. In a continent grappling with a critical shortage of skilled professionals, these tools can be even more valuable to financial institutions in preventing or containing the damage from sophisticated waves of cyberattacks across the globe.

The shortage of skilled IT professionals across Africa’s banking sector undeniably amplifies cybersecurity risks, but it’s not an insurmountable challenge. With a clear strategy that prioritises talent development, staff awareness and the support of trusted technology partners, financial institutions can both mitigate these risks and build a stronger, more resilient digital future for themselves and for the African people still waiting for financial inclusion.

Top 5 industries bringing SA talent to the US this year

Top 5 industries bringing SA talent to the US this year
visa application America arrangement

The presence of South Africans in the United States has increased from over 75 000 to at least 133 359 migrants over the past 10 years, according to the US Census Bureau – with skilled, experienced, and high-qualified professionals in key fields being offered everything from competitive salaries (of at least R108k to R217k per month) and enviable relocation packages, to fast-tracked visas and pathways to permanent residency. Here’s why the US is not able to fill these much-needed roles, and which qualifications among South Africans are in biggest demand.

Back in February 2024, my team took a look at the main reasons why the US job market loves South Africans. Our investigations uncovered the full calibre of our impressive work ethic, the fluency of our English, the high degree of cultural compatibility, and the extent to which we are entrepreneurially minded and well educated with a wide spread of qualifications, skills, and experience to offer.

This year, groups on both sides of the Atlantic have begun looking more deeply into the reasons why the US is experiencing such extensive labour shortages (potentially, in South Africa’s favour). To date, the data analytics has revealed:

  • an ageing workforce, with almost 20 percent of the population at retirement age;
  • a mismatch between available skills and employer needs, with the younger generation demanding fulfilling work and a healthy work-life balance before committing to a job or company for the long haul;
  •  the challenge of finding and retaining employees in a market suffering high levels of burnout (the US offers fewer public holidays than most other Western countries, and is the only developed country that doesn’t legally guarantee paid vacation time to its workers);
  • the pandemic’s continued effect on work environments and employee preferences, in which the flexibility of contract work often ranks more highly than a permanent position for US citizens; and
  • the perceived poor job quality of healthcare, transportation, and hospitality roles, even though the post-pandemic risks (physical, psychological) are, in fact, no longer relevant.
Increase in number of South Africans living in the US – 2015 to 2025

Clout in these fields elevates your status

Against this background, five US industries have emerged as being the most likely to hire, help relocate, and favourably remunerate skilled South African workers. They are:

  • information technology, a major employer in the US (of at least 5.6 million workers), which is snapping up South Africans with data science, software engineering, and cybersecurity skills, qualifications, and experience;
  • engineering, a sector that’s been battling to place individuals in civil, mechanical, and electrical roles, as industries like renewable energy and advanced manufacturing continue their expansion – leading to many South Africans with relevant qualifications finding suitable opportunities across construction, infrastructure, and manufacturing roles;
  • healthcare, a sector in which hard-working and dedicated doctors, nurses, and other medically trained individuals can negotiate a lucrative salary as a result of the current shortage of staff for these jobs, and the rigorous training and experience within diverse healthcare settings that South Africans bring to the table;
  • education, offering employment across the US in schools, universities, and other kinds of educational institutions, which is specifically in need of those with science, technology, engineering and mathematics (STEM) teaching experience and/or specialised skills (early childhood development, special education); and
  • finance, a sector offering particularly high salaries in investment banking and other corporate roles, as senior US citizens leave such roles to retire, and South Africans apply for these roles bringing unique expertise across products and services.

Incentives aplenty for those who relocate

For highly qualified South Africans keen to make a new start in the US, H-1B and EB-3 visa programmes are easing the way for employers wanting to sponsor these foreign professionals; comprehensive relocation packages are on offer for those in great demand; and you stand to gain a higher salary than that which is on offer back in South Africa, and participation in a more diverse and dynamic job market.

For the entrepreneurially minded, or those with experience at running an SME, an EB-5 visa allows investors to become permanent residents (i.e. green card holders) by investing in a US business that creates jobs.

We are here to assist, should you wish to make the move by tapping into the services of an executive search team with offices both in Johannesburg and New York.

Fast fact
The number of US citizens aged 65 and older, i.e. at retirement age, is projected to increase from 58 million in 2022 to 82 million by 2050 (a 47 percent increase) – Population Reference Bureau.

The unseen cost of gender-based violence cases going viral

The unseen cost of gender-based violence cases going viral
Aphelele Mtwecu

I think it’s deeply unsettling how social media has amplified awareness of gender-based violence in South Africa, becoming a catalyst in GBV cases and carving new pathways for processing these tragedies

Our digital timeline of national trauma unfolds like episodes in a series we never wanted to watch. In 2019, our feeds filled with images of Uyinene Mrwetyana’s bright smile as we learned of her brutal murder (Sokanyile, 2019). A year later came headlines about Tshegofatso Pule, eight months pregnant, found in Roodepoort (Shange, 2020). In 2023, we mourned Namhla Mtwa through painful updates shared across platforms (Maphanga, 2023). Now in 2025, our TikTok pages update us on Cwecwe Mhlangala as her family navigates her case (Cele, 2025).

These digital spaces have become forums of witness and pathways to justice where evidence surfaces and voices join in solidarity. Our platforms now serve as both everyday connection spaces and last resorts for families seeking justice when traditional systems fail them.

Through this wave, we’ve learned names otherwise lost to statistics – women whose stories reached us through hashtags, whose lives mattered enough for us to carry their memory from screens to streets.

The nature of digital activism

Before tweets and Instagram stories capture public attention, there’s always the raw reality of each case. A daughter, sister, or friend doesn’t return home, becomes another entry in the SAPS database. Those close to the loved one report to the police, complete forms and follow every procedure. And then, they wait

….And wait

……..And wait.

The Sonke Gender Justice annual report shows prosecution rates for GBV crimes remain under 8% (Sonke Gender Justice, 2024). These numbers represent thousands of cases where justice remains elusive, demonstrating how our system fails those it claims to defend.

Police responses follow a troubling pattern. Rarely is action swift; more commonly, what unfolds is what I like to call “institutional dawdling“- administrative slowdowns, procedural hoops, and a lack of urgency. This often stems from resource limitations: understaffed stations and exhausted investigators balancing multiple roles without proper training.

Other times, it’s the bureaucratic maze – reports disappear, cases move between stations, and families repeatedly provide statements that should have been collected earlier. Behind this lies the disturbing reality: violence against women has become so normalized that each case is processed with diminishing urgency.

I’ve seen it in the eyes of SAPS officers – that vacant stare communicating, “This is South Africa, what did you expect?” It can be subtle interrogations of victims’ choices or nonverbal cues insinuating “she was walking alone” or “she drank with these men.” This isn’t just indifference but what happens when people face repeated trauma without support. This flatline response occurs when violence becomes so common we grow numb to its horror.

The thread of collective exhaustion

What stood out to me about Cwecwe’s case was how quiet it was initially. It didn’t make breaking news, nor was it trending. For months, it was just another case among many – until her mother shared the story on a podcast, overwhelmed with piercing pain. Almost as if to say, “Say less” to her tears, the story emerged, and then virality did what it does best: it exploded. From TikTok to Instagram, timelines became flooded. You could post a dog, and someone would comment, #JusticeForCwecwe. It was relentless and unapologetic. It embodied digital militancy – raw and untamed. It felt as though something had ruptured deep within our collective spirit. We were no longer just angry; we were done. Even though we had never met her, we marched and organized, demanding justice with a deep ancestral voice. The internet seemed to echo the cries of every child who had been failed by the justice system.

It reminded me so much of #FeesMustFall.

What began as the #RhodesMustFall movement quickly transformed into a nationwide uprising. The digital space provided us with a platform to be seen and heard, validating our experiences and confirming that we were not alone in our frustrations. Universities that had never communicated with one another suddenly found a common cause, holding the same placards and demanding similar changes. #RhodesMustFall joined forces with #OutsourcingMustFall, which in turn resonated with #WitsFeesMustFall. #StellenboschMustFall discovered solidarity with #UCTShutdown. We were loud, we were united, and for a moment, we felt unstoppable (Booysen, 2023).

But movements are fragile things.

For every step forward, there were arrests. For every press conference that yielded unsatisfactory results from the government, there was a sense of demoralization. For every breakthrough, someone faced suspension, injury, or trauma. We occupied libraries and student centres, dodged rubber bullets, and covered our faces with cloths to avoid the sting of tear gas. We debated strategies while mourning the loss of our innocence. The bureaucracy wore us down. Meetings with government and university officials often led to no results, with promises of transformation turning into delayed implementations. Amid campus shutdowns, our only weapon were our voices.

And then, almost subtly, the resistance flickered. It didn’t happen in a moment, but through an accrual of small surrenders, we even sprinkled terms for it, ”Strategic retreats”. The fire we once all had, died, I recall looking at comrades, and myself thinking, what happened to us? Bodies that once stood tall at the frontlines of marches, singing ”Solomon” with so much conviction, now hurried across campus, urgently needing to catch up with lectures and assignments – rushing through campuses we had once rendered ungovernable.

I digress. I now understand and hold space for all of us: it wasn’t that we no longer believed, but rather that we had nothing left to give.

I see this happening now with Cwecwe’s case. The hashtags that once galvanized support across platforms have quieted. The daily buzz has slowed. People are posting their trivial content in peace, and naturally, the media has moved on to newer tragedies. This isn’t a betrayal or forgetting; it’s the inevitable rhythm of movements that demand everything from people who have already given so much.

I still carry the weight of #FeesMustFall in my body – felt in random moments of triggers, in the tightness of my chest when I hear protest songs, or when I witness the crowd pouring out to march for Cwecwe. I have noticed the weight in the eyes of those posting, organizing, and fighting for Cwecwe. It’s not just fatigue; it’s the crushing exhaustion of holding space for both hope and injustice.

We need to acknowledge this pattern not to justify it, but to find more sustainable ways of demanding justice.

Beyond the Digital Surge

After the noise created by trending hashtags quiets down, another kind emerges for families – this is where you’ll find Cwecwe’s mother and many others, bearing the weight of seeking justice long after the world has moved on. For most, these stories are fleeting moments. But for families affected, there’s no off switch; the responsibility lies with them to ensure justice is served.

We often mistake online discussions and trending topics for actual victories. However, when the digital noise fades, grieving families are left to complete the groundwork – answering media calls, reliving trauma, and battling through complex systems. Loudness is not synonymous with justice. While social media can mobilize support, it cannot prosecute or lead to reform.

Movements like #RhodesMustFall demonstrate what is possible when digital expression evolves into tangible structural change (Booysen, 2023). Similarly, Generation G channels online momentum into grassroots strategies that drive genuine real-world justice (Mbembe, 2023). Their Generation G Engage app serves as a beacon of sustainable activism—a platform created with young people and survivors in mind. It provides tools for monitoring gender-based violence cases within the justice system, educational resources, and a digital community space for collaboration and mobilization. By bridging the digital and the tangible, this app empowers youth and civil society to turn outrage into organized action, ensuring that justice is not only discussed online but actively pursued on the ground every day.

These intersectional strategies are not signs of confusion rather, they are evidence of our adaptation – demonstrating that we are learning to acknowledge both digital urgency and the need for systemic transformation simultaneously.

Toward Sustainable Justice

The challenge of sustainable activism regarding gender-based violence reveals significant difficulties within our diversified context. The collapse of the #FeesMustFall movement reminds us that even powerful movements can struggle under emotional strain. What seemed like abandonment was a crisis of sustainability – a collective exhaustion that we bravely attempted to articulate. Current discussions often overlook the vital importance of self-preservation, creating false divides between commitment and survival.

The essential “quiet work” of justice, including thorough documentation and follow-ups, often goes unrecognized but is crucial for supporting cases once public interest fades. Unfortunately, existing systems provide minimal support for this work, leading to burnout among activists.

To address this issue, we must focus on structural changes rather than solely on individual resilience. The tension between fleeting visibility and sustained advocacy calls for the media to follow cases beyond their viral moments and funding for long-term efforts. We have the opportunity to create movements that honour human limitations and promote shared responsibility, preventing a few individuals from bearing the entire burden.

True transformation may arise not from dramatic displays of resistance but from those who steadfastly bear witness when attention dims down. Building infrastructures of care that can endure both initial surges of attention and subsequent silence is essential for achieving lasting justice and inspiring change.

About the Author

I’m Aphelele Mtwecu, a proud member of the Activate Change Drivers Network and a 2016 Activator. I am a 33-year-old ambivert who works as a content writer, activist, and creative. My true passion lies in youth development, transformation, and making a meaningful impact. Every day, I encounter the world seeking healing, innovative solutions, and fresh methods to drive social change on my personal journey. My work and advocacy reflect my unwavering commitment to fostering positive change.

REFERENCES

Booysen, S. (2023). Fees Must Fall: Student revolt, decolonisation and governance in South Africa. Wits University Press.

Cele, N. (2025, March 12). Justice for Cwecwe: How South Africa’s newest GBV case broke social media. Mail & Guardian. [URL]

Department of Police. (2024). Annual crime statistics report 2023/2024. South African Police Service. https://www.saps.gov.za/services/crimestats.php

Maphanga, C. (2023, May 18). Namhla Mtwa: One year later, still no arrests in Eastern Cape woman’s murder. News24. https://www.news24.com/news24/namhla-mtwa-murder-one-year-on-20230518

Mbembe, A. (2023). Digital activism and structural reform: Generation G’s impact on gender-based violence in South Africa. Journal of African Digital Studies, 12(2), 87-103.

Shange, N. (2020, June 10). Body of missing Tshegofatso Pule found hanging from tree, was eight months pregnant. TimesLIVE. https://www.timeslive.co.za/news/south-africa/2020-06-08-body-of-missing-tshegofatso-pule-found-hanging-from-tree/

Sokanyile, A. (2019, September 2). Uyinene Mrwetyana murder: Post office worker confesses. IOL. https://www.iol.co.za/news/south-africa/western-cape/uyinene-mrwetyana-murder-post-office-worker-confesses-31743000

Sonke Gender Justice. (2024). Annual report 2023/2024. https://genderjustice.org.za/publication/annual-report-2023-2024/

Unsilencing the Struggle: Men’s Mental Health and the Fight Against GBVF in South Africa

Unsilencing the Struggle: Men’s Mental Health and the Fight Against GBVF in South Africa
Sandile Mlangeni

Kunzima, bafwethu. Being a man in South Africa means carrying silent battles, pressures to provide financially to your family, expectations to remain strong, and we’re told to bury even our deepest pains. We were taught to “man up, not to open up!” And so, we bottle things in “(sifela ngaphakathi),” a usual setting among men. The statistics are grim: men account for the vast majority of suicides in South Africa, a stark reflection of a mental health crisis festering in silence. As men, we don’t talk because we’re scared of being judged. We don’t seek help because we’re afraid of looking weak. This silence isn’t just killing men it’s fuelling the epidemic of gender-based violence and femicide (GBVF). It’s time to challenge this narrative and redefine strength as vulnerability, because every man’s life matters, and so does every woman and children’s safety associated with men who are emotionally wounded.

South Africa faces suicide crisis disproportionately claims men. According to The South African Medical Research Council (SAMRC) estimates a suicide rate of 11.5 per 100,000 people in 2020/21, with men making up 75% of cases. The South African Depression and Anxiety Group (SADAG) reports 23 known suicides daily, with men consistently making up three-quarters of these deaths, based on data from 2019. For every suicide, ten others have attempted it, pointing to widespread untreated mental distress.

Men are five times more likely to die by suicide than women globally, and in South Africa, this gap is even wider. Behind these numbers are stories of despair: 9.7% of South Africans 4.5 million people experience depression in their lifetime, and 70% of those who attempt suicide have a mental health condition. A 2020 report by the World Health Organization (WHO), highlighted that 75% of those with mental illnesses lack access to adequate care, constrained by an underfunded health system, and a culture that stigmatizes weakness.

Poverty, unemployment, and violence hallmarks of South Africa’s socio-economic landscape deepen this crisis. With a Gini coefficient of 63.0, in 2020 the World Bank reported that South Africa is the world’s most unequal society, with economic hardship driving suicide risk, particularly for men expected to be providers in their families. The 2024 unemployment rate of 32.9%, as indicated by STATS-SA intensifies this pressure, especially in urban areas where financial instability is severe. Continuous traumatic stress from living in high crime areas or witnessing violence further erodes mental resilience, leaving men feeling trapped and hopeless.

According to the South African Medical Research Council (SAMRC), the silent struggles of men are inseparable from South Africa’s GBVF crisis. The country has one of the highest femicide rates globally, with 5.5 women killed per 100,000 by intimate partners in 2020/21. Three women die daily at the hands of someone close to them, and 60% of femicides are committed by intimate partners. Unchecked mental health issues can escalate into violence, with a 2008 study revealing that 19.4% of intimate femicide perpetrators in South Africa died by suicide within a week of the murder. Legal gun ownership, often tied to notions of masculine control, significantly increases this risk.

Are patriarchal norms the root of this crises? South Africa’s culture equates masculinity with dominance, leaving men unable to process emotions healthily. A 2019 study in Culture, Health and Sexuality noted that practices like lobola, while they are culturally significant, can blind notions of consent, reinforcing ideas of ownership over women. Men need to be re-educated that, they don’t have ownership over their wives and they cannot claim them as their property, marriage is an agreement between two people who decided to build their lives together, and start a family.

Patriarchy is a double-edged sword, it demands that men must be confident, in control, must have money, and unyielding, yet punishes vulnerability. “The ‘macho male stereotype’ expects men to ‘man up’ and adopt the ‘boys don’t cry’ mentality,” says Dr. Talatala of the South African Society of Psychiatrists. This stigma drives men to suffer in silence, particularly in African contexts where stoicism is a cultural cornerstone.

The legacy of apartheid adds another layer. A 2017 study by SAMRC noted historical disenfranchisement and systemic racism have left lasting mental health disparities, with white males overrepresented in suicide statistics due to access to lethal means like firearms. Meanwhile, Black men face unique pressures from intergenerational trauma and economic marginalization, often without the resources to cope.

As a new generation of men, we must rewrite this narrative. Real strength lies in vulnerability in reaching out and asking for help, in saying, “I’m not okay.” By addressing men’s mental health head on, we can dismantle the toxic norms that fuel despair and GBVF. Here’s how:

  • Expand Mental Health Access: Integrating mental health services into primary care is cost effective and scalable. Community based programs in low-income areas can reach men where they are, breaking cycles of untreated illness. Organizations like SADAG (0800 567 567) and LifeLine (0861-322-322) offer free counseling and should be amplified.
  • Normalize Help Seeking: Public campaigns can shift perceptions, showing that vulnerability is strength. Social media, radio, and community events can share stories of men who sought help, inspiring others to follow suit. Decriminalizing attempted suicide, as advocated by the Southern Africa Litigation Centre, would further reduce stigma.
  • Address Root Causes: Implement policies tackling poverty, unemployment, and gender inequality, as highlighted in the 2020 National Strategic Plan on GBVF. Economic empowerment programs for men can alleviate the pressure to provide, while gender equality initiatives can challenge patriarchal norms.

Join the movement. Share your story, support a friend, or reach out for professional help. The silent struggles of men are a crisis we can no longer ignore. If you’re reading this and going through the most, you don’t have to be alone. Talk. Cry. Pray. Reach out to someone, it could be a friend, a colleague or a pastor. You matter. By breaking the silence, we save not only men’s lives but also the families affected by the ripple effects of untreated pain.

Let’s redefine strength, one conversation at a time, and build a future where no one suffers in silence. This is also a collective fight for men to heal, for women to be safe, and for South Africa to thrive.

Sandile Mlangeni is a 2019 GP-based Activator, he is passionate about youth activism. Sandile regards it as important to contribute his views and experiences to recognised entities seeking to develop communities. He started his journey as an activist in 2012 when he started collaborating with community-based organisations in his hometown in Tsakane and Kwa-Thema Ekurhuleni.

Tackling Gender-Based Violence Through Mental Health Awareness: The #WearYourSupport Campaign

Tackling Gender-Based Violence Through Mental Health Awareness: The #WearYourSupport Campaign
Phumzile Zwane

In South Africa, the alarming intersection of Gender-Based Violence and Femicide and mental health issues has prompted urgent action and dialogue. Generation Gender South Africa (Gen G) has launched the #WearYourSupport campaign to address this pressing issue head-on. Launched in May, the campaign seeks not only to raise awareness but also to challenge deeply entrenched societal norms surrounding masculinity and emotional expression.

The Grim Reality of Gender-Based Violence

South Africa is facing an alarming rise in Gender-Based Violence (GBV), ranking among the highest globally for such incidents. Recent statistics are frightening, revealing that a woman is murdered every three hours due to GBV-related violence. In 2021 alone, the South African Police Service (SAPS) documented over 50,000 sexual offences, a stark indicator of the extensive and systemic nature of this crisis. These harrowing numbers highlight the pressing need for immediate and transformative measures aimed at preventing further loss of life and safeguarding vulnerable individuals in our communities.

A particularly tragic case that has captured public attention recently is that of twenty-two-year-old Sinenhlanhla Mathonsi, a dedicated employee of Pick ‘n Pay. Sinenhlanhla’s life was cruelly cut short when she was stabbed while on duty at a branch located in Protea Glen, Soweto. Reports indicate that her partner, Anele Kula, is allegedly responsible for this horrific act of violence. He was arrested the same day of the incident and has since faced the judicial system, where he opted to abandon bail, resulting in his continued detention.

This heartbreaking incident serves as another painful reminder of the urgent need for systemic change to combat GBV in South Africa effectively. Organisations like Generation Gender South Africa are at the forefront of this fight, actively working to empower communities and educate individuals about the importance of gender equality and safety. As communities rally together to mourn the loss of victims like Sinenhlanhla, it becomes increasingly evident that collective action, heightened accountability, and community engagement are crucial components in the ongoing battle to protect women.

Generation Gender South Africa’s initiatives focus on fostering dialogue, raising awareness, and promoting advocacy, ensuring that the voices of those affected by GBV are heard and prioritised. Their work aligns perfectly, intending to ensure safety in all spaces, whether public or private, making it a priority as society strives to create a safer environment for everyone. By mobilising communities and encouraging proactive measures, Generation Gender South Africa continues to play a vital role in transforming the landscape of gender-based violence in the nation.

The Hidden Struggle of Men’s Mental Health

Amidst this grim landscape, there exists a dangerous stigma surrounding men’s mental health in South Africa. Many men feel compelled to suppress their emotions, contributing to a cycle of silence and isolation. This silence can exacerbate feelings of hopelessness, leading to increased risks of violence, including against partners. Research shows that men struggling with untreated mental health issues are at a higher risk of engaging in aggressive behaviour (World Health Organization, 2021).

In South Africa, the situation is particularly alarming, with men being more likely to die by suicide compared to women. According to the South African Medical Research Council, between 2014 and 2016, the suicide rate for men was approximately 16.8 per 100,000, demonstrating a pressing need for mental health support and intervention (South African Medical Research Council, 2016). These statistics highlight the urgent need to address mental health issues among men and break the cycle of stigma that prevents many from seeking help.

Understanding the connection between men’s mental health and the ongoing threat of gender-based violence (GBV) is crucial in addressing the root causes of this violence. South Africa has been dealing with a mental health crisis, particularly among men, and several factors contribute to this issue:

  1. Socioeconomic Factors: One significant contributor to men’s mental health issues in South Africa is the high unemployment rate. According to Statistics South Africa, the unemployment rate for youth aged 15 to 24 stood at 50.3% in the first quarter of 2015. A decade later, it has risen to 62,4%. Among those aged 25 to 34, the rate increased from 31.4% to 40.4% over the same period, with young men at 36.7% in the first quarter of 2025. This economic strain can lead to feelings of inadequacy and increased stress, which can exacerbate mental health problems.
  2. Substance Abuse: Substance abuse is another critical factor. The World Health Organization notes that the alcohol-attributable mortality was heaviest among men, accounting for 2 million deaths compared to 600,000 deaths among women, in 2019. This can lead to various mental health disorders. This cycle of addiction and mental health issues can be particularly harmful, as it may lead to additional violent behaviour, which includes GBVF.
  3. Cultural Expectations: Cultural norms surrounding masculinity often discourage men from expressing emotions or seeking help for mental health issues. Men usually feel pressured to conform to traditional masculine ideals, leading them to suppress their feelings and ultimately harming their mental health.

Initiatives like #WearYourSupport aim to foster a culture where vulnerability among men is viewed as a strength rather than a weakness. By redefining perceptions of masculinity, this campaign offers a platform for men to openly discuss their emotions and support one another in a society that often demands silence. Addressing these mental health issues and promoting supportive environments can be significant steps toward reducing GBV and improving men’s overall well-being.

A Call to Change: The Campaign’s Vision

The #WearYourSupport campaign is a clarion call for a transformative shift in how society perceives male strength and emotional expression. It encourages men to embrace their vulnerabilities as a pathway to healing. At the forefront of this initiative are champions like Sizolwenkosi Mordecai Ndlovu, who has hosted an event named “Men in Solidarity Against GBV” on 15 May 2025 in Tembisa, uniting community leaders and empowering participants to combat gender-based violence. “I believe this campaign is crucial in sparking meaningful conversations and driving change. By addressing men’s mental health and GBVF together, we can create a more nuanced understanding of these interconnected issues,” Sizolwenkosi asserts.

Neo Iyana Masilela, another passionate advocate, will moderate a community dialogue on May 22, 2025, in Orange Farm. Her efforts to amplify the campaign through storytelling and media engagement focus on creating spaces where men can share their struggles without judgment. “I hope that the campaign encourages more honest dialogue among men and inspires supportive spaces where vulnerability is seen as strength,” Neo emphasises, aiming to dismantle the stigma that often surrounds such discussions.

Engaging the Community: Events and Initiatives

Gen G’s approach is multifaceted, featuring a range of online and in-person events designed to engage the community actively. A pivotal part of this campaign includes a Clothing Drive, allowing participants to donate items while promoting unity and compassion. This drive represents more than just a charitable action; it’s about forging connections among diverse individuals who share the goals of addressing GBV and advancing mental health awareness.

The campaign’s broader goal is to cultivate a supportive environment where conversations about mental health can flourish, thereby mitigating the risk factors associated with GBV. By hiking together, participants symbolise their commitment to standing against violence while nurturing emotional well-being.

The Way Forward: A Society of Support and Understanding

As South Africa continues to grapple with the complexities of GBVF, initiatives like the #WearYourSupport campaign are crucial in reshaping perceptions and fostering emotional openness among men. It calls on everyone to reflect on their role in combating GBVF and supporting those affected by it. The campaign strongly urges individuals to share their stories using the hashtag #WearYourSupport on social media, amplifying voices that often go unheard.

In addressing both mental health and GBV, the campaign positions itself as a necessary movement for societal change, aiming for a future where vulnerability is embraced and mutual support empowers communities against violence.

References

  1. Press release: ACTIVATE! Change Drivers & Generation G. (2025, 7 May). Launch of the #WearYourSupport campaign.
  2. South African Police Service (SAPS). (2021). “Crime statistics.” (https://www.saps.gov.za/services/crimestats.php )
  3. World Health Organization. (2021). “Violence against women prevalence estimates, 2018.” https://www.who.int/news-room/fact-sheets/detail/violence-against-women)
  4. Statistics South Africa: (2025) South Africa’s Youth in Labour Market – A Decade in Review (http://www.statssa.gov.za)
  5. World Health Organization. (2024). “Alcohol Key Facts, 2024.”

(https://www.who.int/news-room/fact-sheets/detail/alcohol )

  1. Gender-Based Violence and Health: A Research Agenda. Global Health Action, 2021. (https://www.tandfonline.com/journals/zgha20 )

About the author

Phumzile Zwane is a member of the Activate Change Drivers Writers Hub who is passionate about writing and editing. With a background in Digital Marketing and Communications, she is committed to empowering young people and fostering positive change in her community. Phumzile is dedicated to educating and uplifting others, striving to make a significant impact through her passion for content creation and belief in the next generation’s potential.

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