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Celebrating neurodiversity: how companies can foster a culture of diverse thought

Celebrating neurodiversity: how companies can foster a culture of diverse thought
Genevieve Koolen, HR Director at SAP Africa

The future of work is evolving, and the business world stands at a pivotal moment for creating truly inclusive environments that embrace diversity in all its forms. According to Genevieve Koolen, HR Director at SAP Africa, the embracing of diversity is not just a matter of fairness – it’s a path to unlocking immense talent and diverse perspectives that will shape the future of innovation.

“Business leaders increasingly understand the critical importance of diverse teams in driving innovation and growth,” says Koolen. “Neurodiverse individuals possess unique strengths, from processing information in unconventional ways to thinking creatively to hyper-focused attention to detail, all of which can offer invaluable contributions to the workplace. For companies to fully benefit from neurodiverse talent, it’s essential to build systems, processes and cultures that support and celebrate a diversity of thought and perspectives.”

Challenging stereotypes

Neurodiversity Celebration Week, a worldwide initiative that challenges stereotypes and misconceptions about neurological differences. The initiative was founded to change the narrative around neurodiversity and create a balanced view that focuses equally on the talents and strengths of neurodiverse individuals.

Although all people exist somewhere on the spectrum of neurodiversity, the term is mostly used to describe individuals with distinct neurological or developmental differences, including autism, dyslexia, attention deficit hyperactivity disorder (ADHD) and obsessive-compulsive disorder (OCD).

“Many workplaces have struggled to accommodate employees who think or process information in ways that differ from the norm,” says Koolen. “This has led to employees with conditions such as autism spectrum disorder, ADHD, dyslexia and other forms of neurodivergence to be excluded or misunderstood. However, we are in the midst of a shift in how companies embrace neurodiversity and unlock the value of unique perspectives and contributions.”

A study cited in Harvard Business Review found that neurodiverse employees at one organisation were 30% more productive than their colleagues.

recent brief by the World Economic Forum also cited a statistic that up to a quarter of CEOs believe they are dyslexic, although few feel confident enough to declare this publicly.

Building inclusive workplaces

Koolen says companies have a responsibility to foster environments where neurodiverse employees can thrive. “By redesigning recruitment practices, creating flexible workspaces, fostering inclusive communication, and building a culture of psychological safety, we can unlock the full potential of neurodiverse talent. When combined with the growing capabilities of AI to support these initiatives, we can create workplaces that not only accommodate diverse thinkers but actively celebrate and empower them.”

She provides practical tips for companies on how they can support neurodiversity:

Redesigning hiring and recruitment practices: Many traditional hiring processes exclude neurodiverse candidates by focusing on standard interview techniques that don’t align with the candidate’s strengths. “Companies should consider alternative interview formats – for example skills-based assessments or task simulations – to allow neurodiverse candidates to demonstrate their abilities. Clear and structured job descriptions that emphasise essential skills and tasks over vague or ambiguous language can also help. Hiring managers should also be trained to recognise the unique strengths of neurodiverse candidates.”

Creating more flexible work environments: It is vital to create workplaces where neurodiverse employees can thrive. Koolen notes that systems and processes offering greater flexibility can support individual working styles. “Neurodiverse employees may have sensory sensitivities that require quiet rooms, adjustable lighting or modular seating options that create a more comfortable workspace. Adaptable work schedules including remote work allows employees to work during their peak energy levels and productivity periods. In addition, AI-driven support tools may help HR teams improve their support to neurodiverse employees through personalised task management, reminders, and communication support.”

Build a culture of safety and support: Cultivating an inclusive workplace culture goes beyond systems and processes—it’s about creating a psychologically safe environment where all employees feel valued for their contributions. “Employers can normalise conversations about neurodiversity by encouraging open dialogue, breaking down stigmas and fostering greater understanding within teams,” explains Koolen. “Employee resource groups for neurodiverse employees can also offer peer support and create a sense of community, while mentorship programs can bridge the gap between neurodiverse employees and their colleagues.”

Measure – and celebrate – success: Koolen says it is essential to measure the impact of these initiatives, both on employee satisfaction and on business outcomes. “Companies that succeed in building inclusive environments for neurodiverse talent will often see improvements in innovation, problem-solving, and team dynamics. Recognising and celebrating these successes publicly is key to reinforcing the value of neurodiversity.” In addition, says Koolen, HR teams should use metrics such as employee retention, productivity and innovation to show company leadership how neurodiversity is delivering tangible benefits to the organisation.

Koolen adds: “In a future where diverse perspectives drive technological innovation, companies that prioritise neurodiversity today will be best positioned to lead tomorrow.”

Emotional intelligence is not a soft skill; it’s a core competency especially in a skills-based economy

Emotional intelligence is not a soft skill; it’s a core competency especially in a skills-based economy
Roland Innes, Managing Director at DYNA Training

The notion that Emotional Intelligence (EQ) is a mere “soft skill” is questionable. In today’s dynamic skills-based economy EQ is a core competency, essential for dealing with constant change and achieving sustainable success. Although technical competencies will always be important, it is the ability to understand and manage emotions, both our own and those of others, that truly drives collaboration, innovation, and adaptability. As such, technical skills are no longer enough to cut it in this fast-paced skills-driven economy. Success depends on the recognition of EQ as a core competency, not a peripheral “soft skill.” Success in an ever-changing environment depends on the human element: empathy, communication, and resilience.

The danger of over-focusing on skills
The current transition to a skills-based economy, while offering the convenience of measurable benefits such as efficiency and task-oriented outputs presents a significant challenge. Focusing exclusively on skills can accidentally stifle innovation and differentiation. Where a skills-based approach is great for the execution of existing solutions, it often overlooks the uniquely human processes that inspire genuine progress by solving real problems.

True competitive edge can only be found in communication, collaboration and innovation, all of which are deeply rooted in EQ. This means that a company focused solely on technical skills will be capable of performing well-defined tasks, but the creative spark needed to develop groundbreaking solutions and adapt to unprecedented change will be lacking.

Acknowledging the strategic value of EQ

Recognising EQ as a measurable and teachable skill is vital. Advances in assessment tools make it possible for organisations to objectively evaluate EQ levels, which can provide valuable insights for refining recruitment and training strategies to find the right person for the job, in addition to the right skills. Taking such a data-driven approach ensures that businesses aren’t just hiring for technical prowess, but also for the interpersonal acumen necessary for success in that company. EQ provides important workplace competencies such as communication, empathy and resilience, which are vital in demanding, dynamic environments. These skills provide the foundation for effective problem-solving, which makes EQ highly relevant across various roles and industries. Unlike technical skills, which may become obsolete, EQ complements expertise and supports growth through adaptability.

Take a tech start-up as an example. Although technical proficiency is necessary to develop innovative software, it is the EQ of the team behind the software that determines the ability of the start-up to effectively communicate, resolve conflicts and respond quickly to changing market demands. In a financial services firm, EQ is what helps advisors to build trust and rapport with clients, handle difficult situations and maintain long-term relationships. Considered from this viewpoint, EQ is no longer a soft skill but rather a strategic skill that makes organisational success possible. In prioritising EQ development, companies can build a workforce that is not only technically competent, but also emotionally intelligent, which is the basis for a culture of collaboration and innovation.

Bringing the power of EQ into the workplace
To effectively integrate EQ into the workforce, organisations must take a ‘big-picture’ approach. This starts with championing EQ as a core value and embedding it into the organisational culture through the implementation of training programmes that teach individuals how to acknowledge emotions, connect with others and elevate performance. Such programmes should blend theoretical insights with experiential learning, enabling participants to become more attuned to their own emotions and those of others. This equips people to better navigate workplace challenges, lead with empathy and build genuine personal and professional relationships. These programmes should also enhance leadership by providing a simple approach that motivates leaders to develop their own EQ.

The outcomes of effective EQ training are remarkable. Participants learn to understand the fundamental link between EQ and their development, both personally and professionally. They gain the ability to build powerful, collaborative teams, they develop a deeper awareness of emotional responses and the effect on their interactions and learn to establish productive and supportive working environments. Participants also acquire the skills to boost individual and collective performance, and to improve operational safety and efficiency through the strategic use of EQ.

Building a culture of EQ for sustainable success
Improved communication, reduced conflict, increased employee engagement, enhanced operational efficiency and improved safety. These are just some of the benefits of implementing a foundation of effective EQ training in an organisation. Training alone is insufficient to make it stick, however. EQ must permeate through every aspect of the business and its people. From ensuring that new hires understand the importance of EQ and how it aligns with the company’s vision during onboarding, it must extend also to daily practices that reinforce EQ principles in a way that fosters a culture of emotional awareness and connection, with employees being made accountable for practicing EQ in their interactions and contributions.

By prioritising the development of EQ, along with technical skills, businesses can build adaptable, resilient teams that are properly equipped to overcome change and achieve sustainable success. In a world where change is the only constant, EQ is the secret ingredient for a truly futureproof workforce. It gives individuals the tools they need to grow, for organisations to innovate and for economies to flourish. As we move further into a skills-based economy, EQ is not just a fleeting trend, but rather the future of work.

Fighting breakouts below the neck: What to do when body acne strikes

Fighting breakouts below the neck: What to do when body acne strikes
Clarity Body Spray

If you are prone to problematic skin, you’ll be all too familiar with the feeling of dread when a new pimple appears. Breakouts are a major confidence crusher, and sadly, they’re not just reserved for your teenage years.

Year after year, adult acne is gaining momentum. Whether you’re in your 20s or 40s, it’s no longer unusual to experience regular breakouts. But it’s not just your facial skin that’s at risk. Body acne, also called “bacne,” is commonly experienced by men and women in their teens and adulthood.

Body acne refers to breakouts on areas other than the face. Most commonly found on the back, chest or buttocks, body acne can be caused by several factors, including genetics, hormones and lifestyle.

There are different types of body acne, namely:

Acne mechanica: Body acne caused by repeated friction or pressure on the skin, such as sweat-soaked clothing during a workout or exercise gear and workout equipment. This is common among athletes and those who lead an active lifestyle, as sweat may clog pores and cause breakouts when it sits on the skin for an extended period.

Acne cosmetica: Body acne caused by cosmetics products such as pore-clogging shampoos or conditioners that contain silicones and oils. This is common among those with long hair, as shampoo and conditioner may run over your neck, shoulders and back during a shower.

Hormonal body acne: Hormonal changes can increase the skin’s sebum production, resulting in clogged pores and, ultimately, breakouts. Hormonal acne is prevalent among women, especially those who are pregnant or going through menopause.

Fungal body acne: Also known as Malassezia folliculitis, fungal body acne is a fungal infection of the hair follicles that leads to clusters of small, red, itchy bumps that sometimes grow bigger and turn into whiteheads.

Other factors contributing to body acne include a poor diet, stress, poor hygiene and genetics.

How to manage body breakouts

When determining the best course of action, it’s important to consider the cause of your body acne. Switching out your shampoo won’t solve the problem if hormonal fluctuations are causing the breakouts.

Speak to your medical practitioner or Lamelle therapist to determine the best course of action for treating your body acne. They’ll put you on the right path with a treatment plan and solution tailored to your skin’s unique needs.

There are also plenty of simple things you can do to help prevent and heal existing breakouts:

Shower after working out

Hit the shower as soon as you are finished exercising to avoid friction between your skin and sweat-soaked clothing. If you can’t shower immediately, pat your skin dry and change into a fresh set of clothes.

Use a cleanser containing salicylic acid

Salicylic acid is one of the best ingredients to treat problematic skin. It unclogs pores, gently exfoliates and reduces the redness and swelling associated with breakouts. Swap out your regular soap or body wash for a salicylic acid cleanser like Lamelle Clarity Active Cleanse. This soap-free cleanser contains hydrating ingredients to prevent dryness while thoroughly cleansing your skin of impurities and oils. It contains salicylic acid, allowing for exfoliation and decongestion of the skin, as well as tea tree and ivy extract, known for their antibacterial properties. The salicylic acid Lamelle uses is six times more effective at penetrating into pores than regular forms of the ingredient, meaning it is six times more potent at cleaning pores of congestion.

Clarity Body Spray

Be diligent about doing laundry

This is particularly important during summer. Sweat, dead skin cells, and cosmetic products may remain on your clothes and other fabrics, like bedding, if you do not wash them regularly. Don’t wear yesterday’s outfit before giving it a wash, and stick to a routine of regularly washing your sheets and pillowcases.

Use non-comedogenic body products

Some shampoos, conditioners, and body washes may clog your pores if they contain oils, silicones, or waxes. Choose gentle, non-comedogenic, or non-acnegenic formulas to ensure they don’t lead to breakouts.

Use a breakout-controlling body spray

Applying acne-targeted lotions or creams to hard-to-reach places like one’s back is almost impossible. Add a body acne spray to your skincare regime to help calm and heal existing breakouts and prevent new ones from forming. Lamelle Clarity Active Body Spray offers next-level pimple reduction power. Suitable for use all over the body (except the face), it contains key acne-fighting ingredients like salicylic acid, niacinamide, azelaic acid and a Beta Hydroxy Acid to decongest pores, gently exfoliate and soothe inflammation. Its formula effectively reduces P.acnes, ROS (free radicals that damage cells and tissues) and lipid oxidation, improving both inflammatory and non-inflammatory pimples.

The Lamelle scientific difference

Successful treatment of acne and body acne does not happen overnight. Once you’ve made some necessary lifestyle changes and embarked on a targeted skincare routine, it may take some time to see the difference.

Lamelle Research Laboratories’s innovative approach to skincare and product development has earned the brand its reputation as a leader in the skincare industry. Their Clarity range has been trusted for years to change the course of problematic skin with safe, effective solutions.

The Clarity Acnevelle inside-out approach has been pivotal in changing skin, and many people have restored confidence in themselves by using this simple, effective skin solution. Powered by potent active ingredients in efficacious delivery systems, Clarity doesn’t just treat existing pimples; it addresses the root cause of the breakout while soothing the skin and getting inflammation under control (and all that without drying out or irritating the skin!). Unrivalled in its performance, the Clarity range is safe for men and women of all ages and ethnicities. Discover the range here.

Regain your confidence with Lamelle Clarity and enjoy clearer, healthier skin, regardless of your age. Learn more at www.lamelle.co.za.

Trade shield secures R15 million in funding from FNB’s Vumela Enterprise Development Fund

Trade shield secures R15 million in funding from FNB’s Vumela Enterprise Development Fund
Rahil Jularr and Marius Vorster from Trade Shield

Trade Shield, a tech-based business offering end-to-end credit risk management solutions, has secured R15 million in funding from FNB’s Vumela Enterprise Development Fund, in partnership with Edge Growth. The funding will be used to unlock growth opportunities in South Africa and globally. Since its launch in 2023, Trade Shield has demonstrated impressive growth, strong market demand, and the potential to scale as a SaaS-based business.

Trade Shield helps businesses manage trade credit risk through automated data collection, predictive modelling, and AI-driven analytics. By providing real-time insights via a subscription-based platform, it enables businesses to extend credit responsibly, boost revenue, and maintain stable debt ratios. Originally developed by Inoxico—a Vumela-backed company since 2020—Trade Shield has emerged as a testament to Inoxico’s success in building innovative risk management solutions for businesses across Africa. While Trade Shield focuses on AI-powered credit assessments, Inoxico continues to operate as a
traditional credit bureau, offering various risk management services on a pay-per-use or retainer basis.

The Vumela Fund was established in 2010 as a collaboration between FNB Business Banking and business development specialist Edge Growth to provide growth capital to black-owned SMEs. As a pioneering fund in South Africa, its objective is to invest in high growth small and medium enterprises to support their development and expansion.

“To date, Vumela has been a very supportive shareholder in Inoxico. Having them invest further in the growth of Trade Shield—with their extensive experience in the South African business landscape — confirms that we are doing something unique and special,” says Trade Shield Chairman, André Stürmer. “At Trade Shield, we pride ourselves not only on helping our customers grow revenue and improve profitability but also on driving financial inclusion for small businesses by giving them access to trade finance.”

Headquartered in Johannesburg, South Africa, Trade Shield employs approximately 45 trade credit experts, data scientists, software developers, sales executives, and customer support staff.

“Trade Shield is an exciting business with a relevant and novel product offering that radically improves its customers’ credit management processes. They have an impressive management team, deep industry knowledge, and an innovative approach that is supported by a market with strong tailwinds. We are excited about the growth that our funding unlocks,” says Sally Kitley, Associate Principal at Edge Growth. “The Trade Shield product demonstrates impact by showing how trade credit can unlock business growth. It is innovative, relevant, and value-adding to the businesses that use it.”

Mike Sage, an FNB Vumela Trustee, commented: “Our participation in this funding round was to help Trade Shield unlock additional business value and growth potential. Trade credit is an integral part of the funding ecosystem, which we believe is a catalyst for economic growth in our country.”

The AI Imperative: 5 Steps to Transforming Public Sector Services

The AI Imperative: 5 Steps to Transforming Public Sector Services
Mohammed Amin, Senior Vice President, CEEMETA, Dell Technologies

Artificial Intelligence is no longer an abstract construct; it’s actively reshaping South Africa’s public sector. But this transformation hinges on more than just adoption. For governments to unlock AI’s full potential, it’s not just about implementing technology – it’s about doing so thoughtfully and strategically.

To truly harness AI’s potential and avoid pitfalls, governments must navigate a complex web of ethical considerations, data security imperatives, and the urgent need for workforce readiness.

Here are five key steps to ensure AI empowers societies, strengthens governance, and enhances public services.

  1. Define a Clear Vision for AI Integration

A successful AI strategy starts with a strong vision. Governments need to go beyond isolated projects and adopt a holistic approach that aligns AI initiatives with national priorities – whether it’s improving healthcare, streamlining public services, or boosting economic resilience.

Take public services like tax processing or healthcare administration. AI can speed up tasks, reduce errors, and improve citizen experiences. But success isn’t just about efficiency – it’s about impact. Governments should set clear, measurable goals, such as reducing service wait times or improving citizen satisfaction.

This vision must also be supported by cross-agency collaboration, so AI solutions work seamlessly across different departments rather than in silos. When governments lead with a clear AI vision, they build public trust and show that AI is here to serve, not replace, people.

  1. Establish Ethical AI Frameworks

AI can only be as good as the values it’s built on. Public trust in AI depends on fairness, transparency, and accountability. To build ethical AI systems, governments should:

  • Reduce bias: AI models must be trained on diverse, representative datasets to prevent discrimination.
  • Ensure transparency: AI-driven decisions must be explainable, particularly in sensitive areas like healthcare, law enforcement, and public benefits.
  • Create strong oversight mechanisms: AI governance should be aligned with privacy laws and democratic values, as seen in frameworks like the EU AI Act.

Ethical AI isn’t just about compliance – it’s about trust. Citizens should feel confident that AI decisions are fair, clear, and in their best interests.

  1. Strengthen Data Security and AI-Ready Infrastructure

AI relies on data, and that data must be secure. Without strong safeguards, governments risk exposing sensitive citizen information to cyber threats or external influence. To protect national security and maintain AI sovereignty, governments must:

  • Invest in AI-ready infrastructure: This includes high-performance computing (HPC), secure cloud environments, and edge AI solutions that process data within national borders.
  • Ensure data sovereignty: Governments should prioritise local AI infrastructure, reducing dependency on foreign tech providers. In South Africa, the Centre for Artificial Intelligence Research has been established to support AI research at local universities, and the AI Institute of South Africa focuses on creating applications of AI for the public and private sectors.
  • Implement strong data governance policies: Governments need clear regulations to dictate how data is collected, stored, and used responsibly.

By securing infrastructure and enforcing strong governance, governments can harness AI without compromising data sovereignty or public trust.

  1. Upskill the Public Sector Workforce

For AI to succeed, people must be prepared to work alongside it. A tech-savvy public sector is no longer optional – it’s essential. To build an AI-ready workforce, governments should focus on:

  • Training and reskilling programmes: Equip the public sector workforce with the skills to leverage AI tools effectively in their daily roles.
  • Recruit AI specialists: Fill talent gaps with experts like data scientists, machine learning engineers, and AI ethicists.
  • Foster a culture of innovation: Encourage experimentation with AI tools to improve effectiveness and discover new applications.

According to Deloitte, state institutions in South Africa are identifying opportunities where AI can assist in driving the country towards the 4th Industrial Revolution. As AI adoption accelerates, governments that prioritise workforce readiness will lead the way in digital transformation.

  1. Build Sovereign AI Ecosystems through Public-Private Collaboration

AI innovation flourishes in vibrant ecosystems where governments, businesses, and academia collaborate. Strong public-private partnerships can drive research, spur entrepreneurship, and ensure that local priorities guide development. Governments can take several steps to develop sovereign AI ecosystems:

  • Support local AI startups and R&D: Invest in businesses and research institutions working on solutions tailored to national priorities.
  • Introduce regulatory sandboxes: Provide safe environments for controlled testing of AI applications before their full-scale deployment.
  • Encourage knowledge-sharing: Foster collaboration between public and private sectors to break down silos, share expertise, and accelerate progress.

By developing homegrown AI capabilities, governments can reduce reliance on foreign tech providers, fortify national security, and create self-sustaining ecosystems. These efforts ensure that public sector AI remains a tool for empowerment, not dependence.

By investing in homegrown AI capabilities, governments can create self-sustaining AI ecosystems that reduce reliance on foreign technologies and ensure national security.

Shaping the Future of AI: A Collective Responsibility

Sovereign AI is more than just technology – it’s a commitment to governance, ethics, and citizen empowerment. Governments must lead in shaping AI with a clear vision, strong ethical foundations, and collaboration between public and private sectors. By doing so, AI can become a force for societal progress and economic resilience. The time to act is now – let’s shape AI to serve the public good and build a resilient digital economy.

The New Rules of Search: How South African Brands Can Adapt in 2025

The New Rules of Search: How South African Brands Can Adapt in 2025
Rishkah-Adams-Senior-Analyst-VML-South-Africa

Online search is undergoing a major transformation, driven by AI advancements, changing user behaviour, and the rise of alternative search platforms. For South African brands to stay visible, they must understand these shifts and how to optimise content accordingly.

Sometime in the last two decades, the phrase “look it up” was replaced in the global lexicon with the term “google” – a word that had not previously been a verb until popular discourse decided to make it one. Google had become almost synonymous with online search. And as online search slowly, then quickly, replaced other sources of information – RIP phone books, dictionaries and encyclopedias – Google became synonymous with finding information.

Recently, however, the Godfather of Search has begun to lose market share. While Google is still dominant, alternative search platforms are emerging, and search habits are evolving. AI-generated search experiences are redefining engagement, and search success metrics are changing.

In this newly diversified landscape, the rules of search engine optimisation (SEO) as we knew them no longer apply. Here are five new search rules for South African brands to stay visible in 2025 and beyond.

  1. The Rise of Alternative Search Platforms

For years, Google has been the go-to search engine, but that is changing. More South Africans are turning to platforms like TikTok, Facebook Marketplace, and AI-driven assistants like ChatGPT for search. Pew Research reports that in the US, 17% of adults now use TikTok for news, while in South Africa, platforms like WhatsApp and X have become key sources of information. Meanwhile, major e-commerce players such as Takealot and Checkers Sixty60 are integrating search functionalities that compete with Google.

What South African Brands Should Do:

Think beyond Google: Diversify SEO efforts across local search platforms beyond Google, including social media and e-commerce sites.

Include social search: Search isn’t only about getting customers to a website. Optimise for in-platform search on TikTok, Instagram, and Facebook Marketplace using relevant local keywords and engaging content.

Use data: Leverage structured data to ensure local content is easily discoverable across various search platforms.

  1. AI is Reshaping Search Experiences

AI-driven search results are changing how South Africans interact with search engines. Google’s AI-generated overviews are delivering real-time answers, reducing the need for users to click through to websites. A growing number of South Africans are using AI chatbots like ChatGPT and Meta AI for search, bypassing traditional search engines.

What South African Brands Should Do:

Rethink content: Focus on answer-driven content that aligns with AI-generated snippets to maintain visibility.

See what’s coming up: Monitor AI-generated results to ensure local content is being accurately represented.

Use long-tail key phrases: Adapt to conversational search by optimising for long-tail, question-based queries relevant to the South African market.

  1. Search Success Metrics Are Changing

With zero-click searches on the rise, traditional SEO KPIs like organic traffic and search engine results page (SERP) rankings are becoming less reliable indicators of success. Instead, engagement metrics such as time spent on page, brand recall, and conversions are becoming more important in South Africa’s competitive online space.

What South African Brands Should Do:

Embrace new metrics: Reevaluate performance tracking to focus on engagement-driven metrics rather than just rankings.

Use AI for analysis: AI-powered analytics can gain deeper insights into South African user interactions.

Adopt a broader approach: Leverage multi-touch attribution models to understand the full customer journey beyond search rankings.

  1. Evolution of Local Search

Google’s local search features are expanding, giving more prominence to Google Business Profiles and local packs. This means South African businesses must prioritise local SEO to retain visibility in search results. Additionally, local listing platforms like HelloPeter and Business Directory South Africa are becoming critical touchpoints for customer discovery.

What South African Brands Should Do:

Optimise Google Business Profiles: Include accurate, updated information, high-quality images, and customer reviews.

Encourage user-generated content: Reviews and Q&A responses enhance credibility.

Track local search performance: Adapt strategies based on local search trends and competition.

  1. The Integration of Multimedia in Search

Search engines are moving beyond text-based results, incorporating more video, image, and interactive content. Google is experimenting with short-form video results from platforms like TikTok, signaling a shift in how South African content is discovered. Globally and in South Africa, platforms such as YouTube and TikTok are becoming key search engines in their own right.

What South African Brands Should Do:

Make videos for search: Create video-first content optimised for search, including keyword-rich descriptions and transcripts.

Use AI: AI-powered video optimisation tools can enhance discoverability.

Repurpose content: Maximise visibility by repurposing content into multiple formats, such as turning blog posts into videos, infographics, and podcasts.

The rules of search are changing rapidly, and brands that adapt will be at the forefront of this evolution. By diversifying search strategies across multiple platforms, embracing AI-driven content optimisation, and focusing on engagement metrics, South African brands can ensure they stay visible in an evolving digital landscape. Now is the time to rethink search strategies beyond traditional rules of SEO to elevate your brand.

SAFA welcomes HONOR as a new official technology device partner

SAFA welcomes HONOR as a new official technology device partner
HONOR technology devices sponsor of Bafana Bafana.

The South African Football Association announced global technology brand, HONOR, as the exclusive technology devices sponsor of the South African men’s senior national team, Bafana Bafana.

This collaboration marks a significant milestone in the convergence of cutting-edge technology and sports, ushering in a new era of innovation for South African football.

The partnership underscores HONOR’s commitment to integrating advanced technology into everyday life, enhancing performance, and bringing fans closer to the game. With a remarkable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, HONOR continues to revolutionise the smart device industry. The brand’s latest corporate strategy, the HONOR ALPHA PLAN, is set to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.

“We are thrilled to partner with SAFA and Bafana Bafana at such an exciting time for both technology and sports,” says Fred Zhou, CEO at HONOR South Africa. “At HONOR, we believe that innovation should empower athletes, coaches, and fans alike. This partnership is a testament to the power of smart technology in optimising performance, recovery, and engagement both on and off the field.”

SAFA President Dr. Danny Jordaan expressed enthusiasm about the partnership, saying that football is evolving at a rapid pace.“SAFA is excited to welcome HONOR as our official technology device partner. Football is evolving, and embracing technology is key to staying ahead in the game,” Dr Jordaan said. “With HONOR’s innovative solutions, our players and coaching staff will gain valuable insights that will contribute to Bafana Bafana’s continued success. This partnership represents a fusion of tradition and technology, bringing new possibilities for the team and fans alike.”

As part of this collaboration, HONOR will leverage its expertise in AI, smart wearables, and data-driven insights to support Bafana Bafana’s journey to excellence. HONOR’s advanced wearable technology will help monitor player fitness, track recovery, and provide real-time analytics to enhance team performance. This partnership also reinforces the brand’s dedication to uniting technology with passion points such as sports, entertainment, and lifestyle.

Zhou adds: “We believe that technology and sports share a common purpose: to push boundaries, unlock potential and achieve the extraordinary. It has always been our goal to ensure that our business contributes to the growth and development of our sports and entertainment industry.”

As passionate supporters of football, a unifying force in South Africa, HONOR sees this collaboration as the perfect way to strengthen the brand’s connection with millions of fans.

“This partnership not only signifies recognition of how technology impacts all spheres of life, but also a moment of unity, pride, and hope for what we can achieve together as brands. As one of Africa’s fastest-growing tech brands, this opportunity proves how advanced wearables, and smart devices can enhance player fitness and recovery. With data-driven tools providing real-time insights, it’s a powerful collaboration between technology and the beautiful game,” concluded Zhou.

AI as an Equaliser: How Smart Technology is Bridging the Digital Divide

AI as an Equaliser: How Smart Technology is Bridging the Digital Divide
Avashnee Moodley, Head of Marketing at OPPO South Africa
Access to information, education, and opportunity is one of the defining human rights issues of our time. In a world where technology drives economic growth, knowledge-sharing, and social mobility, digital exclusion is no longer just an inconvenience but a barrier to progress. Without access to the internet and digital tools, millions are locked out of education, employment, and essential services, deepening socio-economic inequality.
For decades, access to technology has remained uneven, disproportionately affecting lower-income communities, rural populations, and those with limited digital literacy. In South Africa, high data costs have long made connectivity a privilege rather than a right. However, recent shifts signal progress. This year’s National Budget Speech reaffirmed the government’s commitment to reducing data costs and expanding ICT infrastructure, paving the way for greater digital inclusion.
Affordable internet access is crucial but only part of the solution. Smartphones—often the only gateway to the digital world for millions, must also be affordable, intuitive, and accessible. Yet having a device alone is not enough. This is where AI emerges as a powerful enabler, transforming smartphones into intelligent assistants that break language barriers, enhance digital literacy, and improve accessibility, ensuring no one is left behind in the digital revolution.
Breaking Language Barriers with AI-Powered Translation
In a country as linguistically diverse as South Africa, language can be an unseen barrier to economic and educational access. The dominance of English and a few other major languages in digital spaces means that millions still struggle to engage with online content, official documents, or global marketplaces. AI-powered real-time translation is changing this, enabling users to instantly translate entire screens or selected text into multiple languages—from educational resources to online services.
This shift is not just about convenience; it is about breaking systemic barriers that have long dictated who gets to participate in the digital economy and who is excluded. AI-driven translation ensures that language is no longer a limitation but a bridge that allows people to engage with global knowledge, collaborate across borders, and access previously inaccessible services.
AI Writing Assistance: Empowering Digital Literacy
Literacy remains one of the most significant determinants of economic opportunity, yet millions still struggle with digital communication, professional writing, and access to information. AI-driven writing assistance is a powerful tool for levelling the playing field. It allows users to check grammar, rewrite, condense, extend, or polish their work, and even receive AI-generated summaries of complex documents.
For students, job seekers, and professionals who may not have had access to formal training in written communication, these AI tools serve as virtual mentors, helping them navigate the demands of a digital-first economy. The ability to communicate effectively should not be dictated by privilege or access to elite education. AI ensures that everyone has the tools to write, express, and engage confidently, reinforcing digital literacy as a fundamental right, not an advantage.
AI and the Creator Economy: Expanding Economic Opportunity
Digital literacy is more than just the ability to read and write—it’s about understanding and leveraging technology for economic growth. As AI transforms smartphones into powerful creative tools, it unlocks new industries, from gaming and eSports to content creation and digital entrepreneurship.
AI-powered cameras now offer automated scene recognition, enhanced low-light photography, and real-time editing, making high-quality content creation accessible to more people. Those who can navigate AI-driven tools are better positioned to monetise their skills, turning digital platforms into sources of income. With AI lowering barriers, talent—not privilege—defines who thrives in the digital economy.
AI for Gaming: Power Meets Accessibility
Gaming is more than entertainment; for many, it is a gateway to digital literacy, problem-solving, and economic participation. As AI makes technology more intuitive, gaming is emerging as a training ground for digital skills, helping users develop strategic thinking, cognitive agility, and technical proficiency, all essential for the evolving digital economy.
Yet, high-performance gaming has traditionally been expensive and inaccessible, requiring advanced hardware and high-speed networks. AI is transforming this landscape, enabling immersive, high-speed gaming on affordable mobile devices. With Adaptive Frame Booster, AI enables smooth 120 FPS gameplay while using 18% less power, ensuring that even users with mid-range devices can experience high-quality gaming without costly upgrades. Meanwhile, AI-powered haptics, like O-Haptics’ X-axis linear motor, are redefining mobile gaming experiences, making them more intuitive, responsive, and engaging.
Beyond recreation, gaming is becoming a platform for education, skills development, and even digital careers, from eSports to game development. As AI removes technical barriers, it unlocks new pathways for learning, competition, and economic opportunity, ensuring that talent—not access to expensive technology, determines success in the digital world.
The Ethical Responsibility of AI Development
AI has the power to drive inclusion, but its impact depends on how responsibly it is developed and deployed. When technology is not designed for diverse communities, it risks reinforcing inequality instead of dismantling it. AI must be accessible, affordable, and free from biases perpetuating digital exclusion.
This Human Rights Month, we must recognise that equality includes the right to access knowledge and technology. The future of innovation should not be about who can afford to participate; it must ensure that no one is left behind. AI should not divide us; it must uplift and empower society.

The Right to Relevance: South Africa’s Place in the AI-Driven Future

The Right to Relevance: South Africa’s Place in the AI-Driven Future
Vanashree Govender, Senior PR Manager, Media and Communications from Huawei South Africa

As South Africa commemorates Human Rights Day, guided by the imperative to “deepen a culture of social justice and human rights,” we are reminded that the pursuit of dignity, justice, and inclusion is a continuous endeavour. The fight for these fundamental rights does not end with democracy; it evolves with the challenges of each new era. Today, one of those challenges is Artificial Intelligence (AI), presenting a critical test: can we harness its potential to deepen social justice and human rights?

Human Rights Day 2025

AI is reshaping industries, economies, and societies at an unprecedented pace. The real question for South Africa is: Will we shape AI, or will AI shape us? This is more than an economic debate; it is a social justice and human rights issue. The right to relevance, the right to compete, and the right to participate in an AI-driven world must be protected, ensuring that AI serves South Africans rather than leaving them behind.

South Africa has spent decades tackling the digital divide, expanding access to the internet, mobile connectivity, and digital services. However, a new divide has emerged, one that goes beyond mere connectivity. The challenge is ensuring that people have the skills and knowledge to engage with AI, automation, and digital transformation.

Arthur Goldstuck, CEO of World Wide Worx, highlights this shift: “The next great divide won’t be between those who have access to the internet and those who don’t, it will be between those who can work with AI and those who cannot.”

Across Africa, Kenya and Nigeria are using AI to transform agriculture, financial services, and healthcare, driving efficiency, boosting productivity, and expanding financial inclusion. South Africa’s AI adoption, however, has been business-led rather than policy-driven, creating both opportunities and risks.

South African companies are already using AI to automate tasks, optimise supply chains, and improve decision-making across banking, mining, healthcare, and retail. While AI enhances efficiency and competitiveness, the danger lies in unequal access to AI skills.

To address this, the Department of Communications and Digital Technologies (DCDT) is working to ensure AI is not just a technology South Africa consumes, but a future it actively shapes. The National AI Policy Framework, set for evaluation in April 2025, marks a shift toward structured AI governance, investment, and skills development. This policy ensures AI aligns with South African values, economic priorities, and social realities. Dumisani Sondlo, acting director at the DCDT, stresses: “If you don’t work out how to govern AI today, you are then playing by other people’s rules. Africa’s voice cannot be ignored when it comes to AI.”

At its core, the framework takes a human-centric approach, ensuring AI is ethical, transparent, and free from bias. AI is also being integrated into economic growth strategies, ensuring it drives development rather than functioning in isolation.

Public sector adoption is a key priority, with AI being explored as a tool for governance, service delivery, and infrastructure planning. While countries like Mauritius, Rwanda, and Senegal have already published national AI strategies, South Africa is taking a consultative approach, engaging business, academia, and civil society to create a policy framework that is inclusive, adaptable, and built for long-term impact.

One of the most overlooked aspects of AI innovation in South Africa is the role of language in ensuring that AI serves the full diversity of its people. With 11 official languages, South Africa’s linguistic richness is a fundamental part of its identity and culture. Yet, many AI systems are developed in dominant global languages, creating barriers for those who express themselves in isiZulu, Afrikaans, Xhosa, Sepedi, and other indigenous languages.

If AI is to truly amplify inclusion rather than entrench inequality, then it must be designed with linguistic inclusivity at its core. AI-powered speech recognition, translation tools, and chatbots that fail to accommodate South Africa’s full linguistic landscape risk excluding millions from digital transformation. The nuances of each language, its idioms, context, and cultural weight, must be carefully considered to avoid the misinterpretations that occur when words are lost in translation.

Workforce readiness is also one of the most urgent AI policy challenges. According to the Future of Jobs Report 2025, by 2030, 22% of jobs will be disrupted, with 170 million new roles created and 92 million displaced. The real issue is not AI itself, but whether South Africa is preparing its people for this shift.

South Africa has an opportunity to do more than adapt to AI; it can lead in its responsible development and deployment. The framework is being set; the talent exists. The challenge now is to act boldly, invest strategically, and ensure that AI serves the many, not the few.

For South Africa, ensuring that AI is a tool for growth, inclusion, and competitiveness is more than a strategic priority; it is a social justice and human rights obligation.

Access to Social Justice Is Not a Privilege, It Is a Basic Human Right

Access to Social Justice Is Not a Privilege, It Is a Basic Human Right
Basic Human Right

Thirty-one years into our constitutional democracy, terms such as social justice, social activists, social entrepreneurs and socio-economic rights have become ubiquitous in our social discourse. However, their true meanings warrant deeper reflection. According to the United Nations, “Social justice may be broadly understood as the fair and compassionate distribution of the fruits of economic growth.” Similarly, the National Association of Social Workers defines social justice as the view that everyone deserves equal economic, political, and social rights and opportunities, with social workers aiming to open the doors of access and opportunity for everyone, particularly those in great need.

Despite the various definitions, three commonalities remain constant: Equal Rights, Equal Opportunity, and Equal Treatment. These principles are enshrined in our progressive Constitution, which is hailed worldwide. However, South Africa faces three starkly opposite realities: Poverty, Inequality, and Unemployment. The economy continues to be dual in nature, characterised by one of the highest and most persistent inequality rates globally. In 2018, the consumption expenditure Gini coefficient was 0.67. This high level of inequality is perpetuated by a legacy of exclusion and an economic growth pattern that is not pro-poor and fails to generate sufficient employment opportunities. Wealth inequality is even more pronounced, and low intergenerational mobility means that inequalities are passed down with little change over time. The unemployment rate was notably high at 33.5% in Q2-2024, with women and youth being disproportionately affected. Inequality remains among the highest in the world, and poverty was estimated at 62.6% in 2023, based on the upper-middle-income country poverty line, only slightly below its pandemic peak.

Marc Lubner, Group CEO Afrika Tikkun

In the face of these daunting statistics and seemingly grim outlook, Afrika Tikkun stands as a beacon of hope. As the recipient of the 2025 CSI Legacy Award for Best NGO, Afrika Tikkun’s Cradle-to-Career 360° model has been proven successful in making a significant impact on the triple threat of inequality, poverty, and unemployment. This award serves as evidence that our approach is effective and that meaningful change is possible.

However, it must be acknowledged that Afrika Tikkun cannot combat these challenges alone. Collaboration and partnerships are essential. Afrika Tikkun is a viable vehicle for those looking to join forces in providing quality education, skills development, healthcare and food and nutrition which lead and are precursors to successful youth employment. By working together, the vision of social justice can be realised, ensuring that access to these fundamental rights is not a privilege but a basic human right.

Therefore, it is imperative for the government and corporate entities to step forward and partner with Afrika Tikkun. By investing in and supporting initiatives that provide quality education, skills development, healthcare food and nutrition, they can help create a more equitable society. Corporates sharing their growth path plans enable us to prepare a workforce with great values and appropriate skills improving corporate hires and reducing unnecessary costs.

This collaboration is not just a moral obligation but a practical necessity to ensure sustainable development and social justice for all. Let us unite in this endeavour to make a tangible difference in the lives of those most affected by poverty, inequality and unemployment.

For more details visit: www.afrikatikkun.com