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Data and AI set to transform Africa’s FMCG market

Data and AI set to transform Africa’s FMCG market
Mpho Dube, Director, Consumer Sector, Absa CIB

The Fast-Moving Consumer Goods (FMCG) sector spanning, retail, consumer durables, healthcare products, and personal services is one of the largest and most dynamic contributors to the global economy. The sector, which accounts for around 12% of global GDP is entering a highly disruptive and dynamic phase. Valued globally at USD 12.93 trillion in 2024, it is projected to reach USD 21.9 trillion by 2034, growing at a compound annual rate of 5.40%, according to expertmarketresearch.com. ​This seismic expansion is being fuelled by urbanisation, shifting consumer behaviour, the rise of digital commerce and the adoption of artificial intelligence (AI). ​

“AI and data are no longer optional tools, but rather strategic imperatives shaping the next generation of winners across global, African, and South African FMCG markets,” says Mpho Dube, Director, Consumer Sector, Absa CIB.​

Global FMCG Growth Driven by Data, AI, and Consumer Trends

E-commerce, artificial intelligence (AI), and changing consumer trends are influencing the global FMCG market. AI is used in personalised marketing, dynamic pricing, and customised products. Health-oriented products are contributing to growth within food and beverages, the largest segment of the sector. The global generative AI market is projected to increase from USD 7.9 billion in 2023 to USD 57.7 billion by 2033, driving product development, trend forecasting, and consumer engagement (Market.us,2024)​.

South Africa: Complexity Meets Innovation

In South Africa, the FMCG sector demonstrates both significant potential and ongoing challenges. According to BusinessWire.com, retail sales hit R1.4 trillion in 2023, with the FMCG sector accounting for R845.6 billion. Modern trade channels, comprising corporate-owned supermarkets, hypermarkets, discounters, and convenience stores, accounted for R452 billion. Informal trade generated R184 billion, driven by township spaza shops, hawkers, and independent convenience outlets, which function as key pillars of local economies and promote economic inclusion. The remaining R209 billion originated from pharmacies and health & beauty chains, liquor outlets, wholesale and cash & carry operators, and direct selling networks. These categories play critical roles within the market landscape. Pharmacies and wellness retailers represent high-margin growth opportunities, while wholesale and cash & carry operations are essential to supplying township markets. ​

Discounters such as Boxer, Usave, and SaveMor experienced year-on-year growth of 13.9%. E-commerce also showed robust expansion, rising by over 40%, led by platforms such as Checkers Sixty60, PnP asap!, SPAR2U, and Woolies Dash. The latest Absa Merchant Spend Analytics reports online spending maintained strong double-digit growth at 23%, with its share of total card spending increasing from 7% in YTD August 2022 to 11% in YTD August 2025.  The food category consistently held a large share of online spending, growing from 19.8% in YTD August 2022 to 22.5% in YTD August 2025, underscoring the importance of online grocery and food delivery services.

Supermarkets continue to dominate the retail landscape, with premium formats outperforming value chains, and informal retail expanding by 5.2% due to the convenience they offer. Although the industry has experienced consistent growth, households remain under financial pressure. Food inflation eased to 4.5% in 2024 from 10.8% in 2023; however, the cost of a basic food basket is still 26% higher than in 2021. These economic challenges have led to notable changes in consumer behaviour, including reduced basket sizes, increased shopping frequency, and greater evidence of trading down. Absa’s internal data further shows a general slowdown in card activity, suggesting cautious consumer spending and tighter household budgets. ​

​Between H1 2022 and H1 2025, the average transaction value (ATV) stayed negative for four consecutive periods, improving modestly from -5% to -3%. Despite this, transaction volumes have continued to surpass value growth, indicating a shift toward lower-value purchases. This pattern highlights consumers’ preference for smaller, more frequent shopping trips as they manage tighter budgets. ​


“With this backdrop, AI and data are becoming critical. Predictive analytics is sharpening demand forecasts, improving stock planning, and optimising merchandising strategies. Digitally enabled supply chains are enhancing efficiency in last-mile delivery which is an essential capability for township inclusion. These innovations are helping FMCG players balance cost pressures, preserve consumer value, and sustain market reach”, says Dube.​​

Rest of Africa: Youth, Urbanisation, and Digital Leapfrogging
Beyond South Africa, the African FMCG story is defined by youthful energy, rapid urbanisation, and digital reinvention. Valued at approximately USD 346 billion today, the market is projected to reach USD 568bn billion by 20323 (verifiedmarketresearch.com). Africa’s greatest advantage is its demographics: 60% of the population is under 25, giving the continent one of the world’s largest and youngest consumer bases.​

Urban migration is changing diets and boosting demand for packaged goods and personal care products, creating growth for branded FMCG. Africa stands out with its mobile-first approach, leading in mobile payments as seen with M-Pesa, which helps overcome weak infrastructure and expands the consumer base. This leapfrogging also accelerates retail, with digital platforms enabling direct-to-consumer sales and linking brands to homes and informal retail making up as much as 80% of FMCG sales in some markets. Despite challenges like poor infrastructure, currency instability and fragmented data, these issues are driving innovation. Companies are leveraging AI to address structural barriers, with mobile commerce platforms using it for product recommendations, inventory management, and retailer loyalty (EMR, 2025).​

The Future Is Intelligent and Inclusive

The FMCG sector is at a pivotal moment. As global and African markets evolve, the integration of data and AI is not just enhancing efficiency, it is redefining competition, consumer engagement, and operational agility. “At Absa, we see this as the future of inclusive innovation where technology meets purpose to build stronger, more connected economies,” concludes Dube.

Unisa Enterprise Launches 30 Unemployed Graduates into Tech Entrepreneurship

Unisa Enterprise Launches 30 Unemployed Graduates into Tech Entrepreneurship
Graduates

You would have to have been living under a rock for the past few years to not know that Artificial Intelligence (AI), Data Science, Cybersecurity, and Digital Marketing have completely taken over the world of work across nearly every sector, representing one of the most significant technological shifts in many generations.

While many have been uncertain about what this means for their own personal career paths and journeys, what is certain is that these concepts are shaping what it means to work in the 21st century.

It is for this reason that Unisa Enterprise, in partnership with the MICT SETA, launched a transformative initiative aimed at empowering young South Africans with critical digital and entrepreneurial skills that will enable them to thrive in the rapidly evolving world of work in the modern context.

The first cohort under this partnership are thirty unemployed youth – who are graduates in the fields of Information Technology, Media Studies, and Advertising. The group has now been onboarded into the programme, and will undergo intensive and comprehensive training, all aimed at positioning them for future-ready careers in 4IR sectors and beyond.

Over and above the technical training they will receive, the programme also has a big emphasis on entrepreneurship and innovation, empowering the graduates with the skills to build their own ventures, and contribute to job creation in the digital economy – a theme that is super critical given the incredibly high youth unemployment rates that continue to plague South Africa. According to Stats SA, the youth unemployment rate in South Africa for 2025 was 46.1% in the second quarter.

Mr. Lesetsa Matshekga, Chief Executive Officer of Unisa Enterprise

Speaking about the initiative at the launch event; Mr. Lesetsa Matshekga, Chief Executive Officer of Unisa Enterprise, emphasised the importance of digital and entrepreneurial skills in driving socio-economic transformation. “In today’s rapidly evolving world, digital skills have become the cornerstone of socio-economic development and innovation. This programme is a gateway to the future. The skills acquired here will enable the participants to thrive in a competitive job market and contribute meaningfully to our economy and communities,” he said. Echoing this sentiment was Mr. Matome Madibana, CEO of MICT SETA, who reaffirmed his organisation’s commitment to investing in young talent and driving innovation across the digital economy. “It is an honour to partner with Unisa Enterprise on this strategic initiative that bridges the digital skills gap and empowers young South Africans to thrive in the digital economy. Through this flagship programme, unemployed graduates will gain valuable workplace exposure and practical experience, preparing them for the ever-evolving world of work. As Artificial Intelligence transforms the media and many other sectors, initiatives such as this ensure our youth are not left behind, but become active creators of value and innovation. We commend Unisa Enterprise for transforming workplaces into training hubs that build South Africa’s skills capacity in line with the National Development Plan.”

The Memorandum of Understanding of which this initiative was born was signed in 2024, underscored by an agreement by the parties to collaborate on research, skills development and 4IR initiatives. The programme is based on the two organisations’ shared commitment to create meaningful opportunities that will improve the lives of young South Africans, who not only desire to participate in the local sectors that integrate technology, but also equip them to contribute globally. Other partners and collaborators in the programme include the Unisa College of Science, Engineering and Technology (CSET), under the leadership of Professor Mampilo Phalane, Director of the School of Computing. This programme joins other active government initiatives that are aimed at combating youth unemployment.

With ICT skills firmly becoming a must-have, the 30 participants of the programme will possess the capacity to create and unlock new sources of income, particularly for those that come from townships and rural communities.

Spotify brings stories to life with first-ever Podcast Live Sessions

Spotify brings stories to life with first-ever Podcast Live Sessions

Spotify hosted its first Johannesburg Podcast Live Sessions at Workshop 17 in Rosebank, marking a major moment for the local creator community. The event, hosted by Bheki Ndamase, brought together guests and podcasters for a full day of authentic storytelling. The recordings from this event are available on the podcaster’s Spotify platform, allowing a wider audience to experience the discussions and unique narratives that unfolded.

The day featured three standout live recordings from some of South Africa’s fastest-growing video podcasts: What in the 20s, Still Uncaptured, and Sibling Thrivalry. Each session showcased a different layer of South African experience, from navigating adulthood and identity to confronting political disillusionment and celebrating family ties.

“Podcasting is a growing medium for storytelling, and fans are coming to the platform to connect with the creators they love,” said Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa. “Events like these give audiences a chance to deepen that connection, hearing, feeling, and engaging with the voices that move them.”

What in the 20s

What in the 20s opened the day with a candid discussion about friendship breakups and personal transformation in your twenties. Host Zama Mkhize spoke about what she refers to as the season of the “cocoon” – a period of isolation and self-rebuilding. She challenged the audience to consider what it means to maintain growth once you re-enter the world. Her insights into self-discipline, boundaries, and the “dopamine trap” of goal-setting resonated deeply with the audience.

Still Uncaptured

Then came Still Uncaptured, which engaged the attendees of the session in a raw and unfiltered conversation about political cynicism, corruption, and accountability. Hosts Kgomotso Matsunyane and Ndumiso Ngcobo unpacked South Africans’ complicated relationship with democracy and power, openly sharing their own experiences. Their honesty challenged listeners to engage with the political system from a place of self-awareness rather than idealism.

Sibling Thrivalry

Closing the event, Sibling Thivalry celebrated its 100th episode with a heartwarming and humorous Q&A between hosts Talitha and Zuko Ndima. The brother-sister duo reflected on childhood memories, the growth of their bond, and the lessons they learnt from growing up together. Their reflections on discipline, faith, and individuality highlighted the power of vulnerability in strengthening relationships.

Spotify’s first Podcast Live Sessions highlighted not only the platform’s commitment to amplifying diverse African voices but also the growing appetite for in-person engagement between creators and listeners. By combining digital storytelling with real-world experience, Spotify continues to build spaces where stories can breathe and audiences can belong.

Gunna Releases Highly Anticipated Music Video for “wgft” Featuring Burna Boy

Gunna Releases Highly Anticipated Music Video for “WGFT” Featuring Burna Boy

Maintaining incredible momentum this year,Gunna uncovers a sultry and visually captivating music video for his rising single “wgft” featuring Burna Boy out now. Watch HERE.

Of course, the track adorns his acclaimed chart-topping sixth full-length studio LP, The Last Wun, available everywhere HERE!

Shot in London and helmed by frequent collaborator and director Spike Jordan, the visual might just be his most seductive to date. It intercuts close-ups of snakes with scenes of pole acrobatics and visions of a veil-wearing Gunna at the whim of various models. Burna Boy makes an appearance in the club as the energy overflows by the end of the clip. It mirrors the lusty ebb and flow of the track itself with a high fashion aesthetic and cinematic scope.

“wgft” has caught fire as a standout from The Last Wun, as it remains on the Billboard Hot 100 charts for 12 consecutive weeks. It took flight as his 19th career Top 10 on the Billboard Hot R&B/Hip-Hop Songs Chart, giving Burna Boy his first Top 10 entry on the chart too. It netted his sixth consecutive Top 3 debut on the Billboard 200 in addition to clinching #1 on the Billboard Top R&B/Hip-Hop Albums chart for five consecutive weeks.

Thus far, it has logged six straight weeks in the Top 10 of the Billboard 200, Gunna continues to make headlines worldwide. Just a few weeks back, he crossed the pond and partnered with NFL UK and YouTube for a flag football game in London. Not only did he make his presence known at Paris Fashion Week, but Ebony also championed him on its coveted “Power 100” for 2025 among “Music Innovators,” calling him “One of modern hip-hop’s most intriguing voices.”

Bringing the album on the road, he launches the Wun World Tour this month. Marking a milestone, he notably headlines New York’s Madison Square Garden (sold out) on November 22 for the first time! The international trek resumes in January with festival appearances at South Africa’s Milk & Cookies Festival, followed by sets at Rolling Loud in Sydney and Melbourne in March.

Finally, he will embark on a headline stretch across Europe and the UK, with shows in Paris, Berlin, London, and beyond, before closing out the tour on March 28 at AFAS Live in Amsterdam, Netherlands.

CONNECT WITH GUNNA:

INSTAGRAM | WEBSITE | TWITTER | YOUTUBE | FACEBOOK | TIKTOK

 

Get Ready to Play: XSHOT GAMES Arena Opens at The Bloc, Melkbos

Get Ready to Play: XSHOT GAMES Arena Opens at The Bloc, Melkbos

There’s a new adventure zone in Cape Town and it’s unlike anything you’ve seen before. The first XSHOT GAMES Arena has officially opened at The Bloc in Melkbos, bringing the global blaster craze to South African shores.

The new outdoor activity arena is a collaboration between XSHOT GAMES, founded by Anthony Pye, and international toy innovator ZURU, the creators of the award-winning XSHOT blaster range. Designed for adrenaline junkies and fun-seekers alike, the arena delivers epic blaster battles in a safe, high-energy environment, perfect for birthday parties, corporate team building, kids’ entertainment or just a day out with friends and family.

“Blasters are taking the world by storm, it’s paintball’s cooler, safer, mess-free cousin,” says Anthony Pye, founder of XSHOT GAMES. “We wanted to create a space where anyone can jump in, have fun, and experience that rush of tactical gameplay without the pain or bruises. The Bloc was the perfect location, it’s social, active, and family-friendly.”

“At ZURU, we’re all about creating play experiences that spark connection and excitement,” says Glenn Ambrose, ZURU’s Country Manager for South Africa. “Partnering with XSHOT GAMES is a natural fit, it brings the XSHOT brand to life in the most immersive way possible. This arena gives fans a chance to experience our gel and foam dart Blasters first-hand, it’s fun you’ll want to come back to again and again.”

What Makes Gel Ball the New Outdoor Obsession

Blaster games are the latest global phenomenon in outdoor entertainment. Using ZURU’s state-of-the-art XSHOT Blasters, players fire gel-filled pellets or foam dart blasters, leaving no mess, no bruises, and no cleanup required. The result? Adrenaline-pumping tactical play that’s completely safe and suitable for anyone aged 6 and up.

Each game session includes a full briefing and gear-up: players receive a ZURU XSHOT Gel or Foam Blaster, protective mask, and ammo, with a Field Marshall guiding teams through a series of games and challenges.

The venue features two dynamic arenas, each accommodating up to 20 players at a time, with private bookings available for larger groups. Between rounds, guests can relax and refuel at The Bloc’s pool, bar, braai area and mini putt-putt course, making it a full day of fun for everyone.

Book Your Battle

Bookings are now open at www.xshotgames.co.za. Whether it’s a birthday bash, a bachelor showdown, or a family weekend adventure, XSHOT GAMES at The Bloc is where competition meets connection and where everyone leaves smiling.

Yumbs Plants the Seed of His Legacy with Imbewu (The Seed)

Yumbs Plants the Seed of His Legacy with Imbewu (The Seed)

With the release of his highly anticipated EP Imbewu, celebrated producer and DJ Yumbs opens a new chapter in his artistic journey, one that reflects growth, grounding, and the evolution of sound. Translating to “The Seed” in isiZulu, Imbewu is both a metaphor and a mission: the seed represents Yumbs’ career, carefully nurtured through intention, patience, and consistency as it grows and blossoms into something meaningful.

Soulful, spiritual, and rooted in the refined rhythm of “private school” Amapiano, Imbewu showcases the maturity and emotional depth that have come to define Yumbs’ production. Each track on the project captures a stage of creative and personal growth, from self-discovery to collaboration, forming a sonic garden of lessons and lived experiences.

The EP features a star-studded lineup of collaborators who embody the spirit of Yumbs’ musical journey. Among them are Kailey Botman and Zwayetoven, both of whom previously joined forces with Yumbs on his breakthrough hit “Izimangaliso”. Their return marks a full-circle moment, highlighting the authentic chemistry that continues to drive Yumbs’ signature sound. Also gracing the project is the enchanting Nkosazana Daughter, whose ethereal voice brings emotional resonance and producer Stixx, who brings soul to the collection, a perfect pairing with Yumbs’ textured, elegant production style.

Another standout from Imbewu is “You Try” featuring Simmy, which has already become a viral phenomenon. The snippet gained traction on TikTok, inspiring over 60,000 user-generated videos in just one week and climbing its way onto national radio chart shows. A visualiser for “You Try” is set to drop soon, giving fans an intimate look at the heart behind one of the year’s most talked-about Amapiano tracks.

Further extending the project’s message, Yumbs has created a short documentary filmed in his childhood home in Kagiso, where he reflects on his roots, his inspirations, and the meaning behind Imbewu. The visual story ties his beginnings to his blossoming artistry; a testament to the belief that everything great starts small, with faith and intention.

With Imbewu, Yumbs plants a marker in Amapiano’s growing legacy; proving that when creativity and purpose intertwine, something truly timeless takes root.

Yumbs’ EP, Imbewu (The Seed), is available on all major streaming platforms.

Follow Yumbs Journey here: 

Instagram | Tik Tok Twitter | Youtube

 

Ed Sheeran Teams Up with CYRIL for an All-New Remix of “Camera”

Ed Sheeran Teams Up with CYRIL for an All-New Remix of “Camera”
Ed Sheeran

Australian DJ/producer CYRIL puts a new lens on Ed Sheeran’s track “Camera” with an all-new remix – listen here. CYRIL is the Australian-born artist behind two of the world’s hottest records of 2024 – his own song “Stumblin’ In”, and his remix of Disturbed’s “The Sound of Silence”.

Sheeran’s song “Camera” — co-produced by ILYA (Ariana Grande, Camila Cabello), Andrew Watt (Post Malone) and Louis Bell (Justin Bieber)— reinforces Sheeran’s mastery of balladry and lyrical depth. Directed by longtime collaborator Emil Nava, the official music video for the original song – starring Sheeran alongside Bridgerton’s Phoebe Dynevor – portrays the early stages of a romantic relationship. Shot entirely on iPhone from the characters’ perspectives, the video depicts the raw spontaneity and thrill of new love as they explore Croatia’s picturesque Old Town, cruise on a moped, bar-hop into the night, and even share the stage at one of Sheeran’s stadium shows.

Ed Sheeran

Following the release of his global No.1 album Play in September and his ‘Play – The Remixes EP’ earlier this month, Sheeran is gearing up for the release of ‘ONE SHOT with Ed Sheeran’ on Netflix, dropping 21 November. Produced by Ben Winston and directed by Philip Barantini (Emmy Award-winning creator and director of Adolescence, who shot each episode in one continuous take) brings the same captivating film making technique to this music experience. Ed will take viewers along as he spends one afternoon traveling the streets of the Big Apple while performing his greatest

hits — playing impromptu gigs on sidewalks and the subway, interacting with fans and unsuspecting passersby, and much more.

 

Refreshing the Classics – Modern Refreshment Meets Timeless Sport

Refreshing the Classics – Modern Refreshment Meets Timeless Sport

Golf is steeped in tradition. Its manicured greens, precise routines, and historic courses evoke elegance and refinement. Yet the modern-day golfer seeks more than technique; they crave balance, enjoyment, and experiences that complement the sport itself. The Steenberg Classic embodies this duality, combining the prestige of a timeless tournament with moments of connection, joy, and mindful pause.

This year, PURA Beverage Co. brought a new dimension to the event. Known for its low-sugar, full-flavour sparkling sodas, PURA Beverages represent modern refreshment that is as thoughtful as it is vibrant. The brand’s presence at the Classic was more than a drink on the side, it was a celebration of balance, a reminder to savour life in between swings, and a reflection of the art of joyful moderation (take a breath, live a little).

The contrast between the historic elegance of Steenberg and the contemporary energy of PURA Beverage Co creates a compelling visual and experiential narrative. While the course exudes timeless sophistication, PURA Soda introduces a lively, fresh perspective, inviting players and spectators to embrace modern refreshment alongside tradition. Each sip of PURA Soda becomes a moment to pause, reflect, and connect, whether with the game, the company, or the serene surroundings.

In a world where experiences are increasingly as important as outcomes, this partnership highlights how modern refreshment can harmonise with classic sport.

The Steenberg Classic, with its refined atmosphere, sets the stage for tradition, while PURA Soda adds the spark of contemporary lifestyle, creating a story that resonates with a new generation of golf enthusiasts who value both sophistication and the joy of living a little.

How to choose the right medical cover in 2026

How to choose the right medical cover in 2026
Lee Callakoppen, Principal Officer at Bonitas Medical Fund

As medical schemes unveil their 2026 product ranges, South Africans face a recurring challenge. Too many options, too much jargon and the risk of choosing a plan that doesn’t fit is a reality many medical aid seekers are all too familiar with. With contribution increases averaging between 8% and 9% across the industry, getting the right balance between affordability and protection is more important than ever.

“Medical aid should feel like a safety net, not a financial burden,” says Lee Callakoppen, Principal Officer at Bonitas Medical Fund. “The key is choosing a plan that works for your life and unique circumstances and understandably this is where most people get stuck.”

Step one: Understand your health reality

Before comparing plans, take stock of you and your family’s healthcare needs. A young, healthy individual may manage well with a hospital plan, while a family or someone living with a chronic condition may need comprehensive cover. Consider whether you rely on chronic medication, how often you see a doctor, and whether you have any upcoming procedures.

Industry trends show that schemes are tailoring their products to different life stages. For instance, Bonitas’ 2026 range introduces BonCore, a digitally enabled hospital plan with day-to-day GP funding aimed at younger members, and BonPrime, which adds a savings component to improve flexibility. These reflect a broader move towards personalisation and digital access in medical aid.

Step two: Compare hospital plans and comprehensive cover

Many South Africans still misunderstand the difference between these two main options. Hospital plans cover costs only once you are admitted, while comprehensive plans include day-to-day benefits such as GP visits, medication, dentistry and optometry.

Cheaper hospital plans might seem appealing but can lead to high out-of-pocket expenses for everyday care. Comprehensive cover, although pricier, may provide better long-term value.

Step three: Check provider networks and access to care

Not all medical aids give you access to the same hospitals, doctors, or specialists. Before signing up, confirm that your preferred healthcare providers are part of the scheme’s network, especially if you live outside major cities. Using out-of-network doctors often results in co-payments or full out-of-pocket charges.

In 2026, several schemes have expanded digital health access, allowing members to consult virtually or through telemedicine platforms. “Bonitas has strengthened its virtual care options and preventative screening network to support early detection and intervention,” says Callakoppen, an approach gaining traction across the sector.

Step four: Understand premiums, co-payments and limits

It’s tempting to focus only on the monthly premium, but every plan structures its benefits differently. Some lower-priced options carry higher co-payments or strict limits on certain treatments, such as maternity, dentistry or mental health.

Reading the benefit guide closely can help avoid unpleasant surprises later. “Out-of-pocket costs can add up quickly,” says Callakoppen. “We’ve seen how members who only compare premiums often end up paying more in the long run.”

Bonitas’ own 2026 increases average 8.8%, with certain plans kept below that to maintain accessibility, reflecting broader industry efforts to balance affordability and sustainability.

Step five: Consider additional benefits and value-added services

Wellness and preventative benefits are becoming central to private healthcare. Schemes are expanding offerings such as mental health support, maternity benefits and chronic disease programmes, with many also providing access to virtual consultations and wellness apps that reward healthy living.

One in three South Africans is likely to experience a mental health condition in their lifetime, which has driven several funds to increase cover in this area. For example, Bonitas has made depression a covered chronic condition and now offers access to mental health support via the October Health app.

While these value-added services shouldn’t replace core cover, they can make a noticeable difference in daily wellbeing and encourage proactive healthcare management.

Step six: Review your cover regularly

Life changes and your medical aid should too. Whether you’re planning to start a family, switch jobs or are managing a new condition, reviewing your plan each year ensures it still fits your needs. A registered broker can help compare plans across different schemes, and their services are free to consumers.

“Too many people stay locked into outdated plans because switching feels overwhelming,” says Callakoppen. “It’s worth taking the time to reassess to ensure your cover evolves as your circumstances do.”

As the 2026 medical aid season is in full swing, the choice can feel daunting. But a little homework and the right expert advice can turn it into an empowering process. Understanding your health needs, your budget and how benefits actually work will help you make a decision that provides real peace of mind.

CHEP Drives FMCG Resilience Amid Economic Pressure and Shifting Consumer Behaviour

CHEP Drives FMCG Resilience Amid Economic Pressure and Shifting Consumer Behaviour
said Trevor Drury, Senior Director of Sales at CHEP South Africa

As South Africa continues to grapple with inflationary pressures and rising consumer expectations, the fast-moving consumer goods (FMCG) sector is undergoing a major transformation. From shifting purchasing habits and surging private-label confidence to the rise of collaborative logistics models and township retail expansion, the market is redefining how goods move from production to purchase.

CHEP South Africa, a leader in pallet pooling and supply chain logistics, is helping retailers, manufacturers, and distributors navigate this complex landscape driving operational efficiency, resilience, and customer-centric growth.

Consumers rewrite the rules: Value over volume

South African consumers are reassessing what value means in a constrained economy. With fuel price hikes and continued load-shedding impacting households, essentials have become the priority. According to Kantar (2024), the FMCG sector saw a 4.8% decline in sales value, while low-income households reduced spending by 11.8%.

Despite this, some categories remain resilient. Hygiene products such as toothpaste and hand wash, as well as small “comfort” items like ready-to-eat desserts, have maintained steady demand. Consumers are not merely cutting back; they are reallocating budgets to preserve balance between practicality and small indulgences.

The biggest growth story is in private labels, which have surged past R98 billion in sales, accounting for 18% of total FMCG value. Once viewed with skepticism, these products are now trusted by 75% of South Africans (NielsenIQ), signaling a decisive cultural shift toward affordability without sacrificing quality. Retailers have responded by expanding both essential and premium private-label lines, meeting the demand for high-quality, cost-effective options.

Logistics innovation: Pallet pooling powers operational excellence

While consumers adapt to their buying habits, logistics networks are evolving to meet rising efficiency expectations. Across Sub-Saharan Africa, CHEP’s pallet pooling model is proving pivotal in modernising supply chains.

Under this shared logistics approach, manufacturers rent, track, and recover pallets through CHEP’s centralised network reducing waste, lowering costs, and improving transparency. This system allows retailers and producers to optimise asset use and enhance sustainability while avoiding capital outlay on pallet ownership.

CHEP’s Pallet Recovery and Exchange Optimisation Project has become a leading case study in supply chain collaboration. By using Total Equipment Management Services (TEMS)—where CHEP manages the full lifecycle of pallet usecthe company has achieved a significant year-on-year reduction in pallets held at customer sites and improved turnaround times across networks.

In a region where supply chain volatility is constant, our ability to maintain optimal equipment levels year-round gives customers flexibility to respond to seasonal peaks and unexpected demand surges without disruption,” said Trevor Drury, Senior Director of Sales at CHEP South Africa.
By managing our own pine plantations and pallet production, we reduce reliance on external suppliers and protect our customers from material shortages.”

CHEP’s focus extends beyond hardware. “Our customers need more than just pallets—they need a system that adapts to their business,” added Abdul Hassim, Director of Customer Experience at CHEP South Africa.
Our widespread hire and de-hire network keeps transport costs low, while our flexible pricing model based on actual usage allows customers to manage budgets more effectively. It’s about simplicity, flawless execution, and creating value at every touchpoint.”

Abdul Hassim, Director of Customer Experience at CHEP South Africa

Bridging logistics and retail: Expansion into underserved markets

CHEP’s supply chain evolution aligns with new growth strategies across South Africa’s FMCG retail network particularly in township markets, which now represent over R180 billion in annual turnover.

Once dominated by informal spaza shops, townships are fast becoming hubs for modern retail innovation. Retailers are introducing smaller pack sizes, localised marketing, and mobile sales networks to better serve these communities. Partnerships between formal retailers and informal traders are also increasing access and affordability.

Digital transformation is reshaping these markets. The adoption of mobile payments and Point of Sale (POS) systems is bringing greater traceability and data-driven decision-making to previously informal economies.

According to NielsenIQ South Africa, groceries and FMCG currently make up only 2% of total e-commerce sales far below the 17% global average but this gap signals enormous untapped opportunity. As online grocery platforms, subscription boxes, and WhatsApp commerce gain traction, digital retail is expected to reshape consumer engagement and distribution models in the next five years.

Sustainability and regulation: A new competitive frontier

Sustainability has emerged as a non-negotiable for both consumers and corporations. Nearly 60% of South African consumers say they are willing to switch to brands that demonstrate stronger environmental performance. Businesses are responding with recyclable packaging, lower-carbon operations, and responsible sourcing practices.

CHEP’s model is inherently sustainable its pooled pallets are reused and repaired rather than discarded, significantly cutting waste and emissions. The company continues to work with manufacturers and retailers to meet ambitious carbon-reduction and circular economy goals.

Looking ahead: Building resilience through partnership

South Africa’s FMCG sector is standing at a crossroads. The next wave of growth will not come from volume alone, but from smarter collaboration and integrated value creation. CHEP’s strategic partnerships, innovative logistics models, and customer-first approach position it as a key enabler of this transformation.

“We’re committed to co-creating the future of supply chains with our customers,” said Abdul Hassim. “By aligning our expertise with their goals whether in digital transformation, sustainability, or operational efficiency we’re helping them build resilient, future-ready businesses.”

As the industry moves toward 2026 and beyond, the companies that thrive will be those that balance profitability with purpose, efficiency with sustainability, and technology with human connection. CHEP’s ongoing work with manufacturers, retailers, and logistics partners across Sub-Saharan Africa demonstrates that innovation when built on trust and shared value can power growth for all.

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