Trailblazing science with purpose: Buhle Binta leading women in STEM and advancing tobacco harm reduction
Meet Buhle Binta, Head of Scientific Engagement for Southern Africa at Philip Morris International (PMI), a scientist who is passionate about using science and technology towards tobacco harm reduction (THR). At the forefront of communicating the science behind PMI’s smoke-free future, Binta’s goal is to raise awareness and understanding of how these products can reduce harms caused by smoking tobacco and contribute to improved public health.
From its history as a ‘tobacco company’ PMI is pioneering THR and building its future on smoke-free products that – while not risk-free – are a far better choice than cigarette smoking. Binta joined PMI’s External Affairs unit with a wealth of experience and a passion for science. She believes PMI’s comprehensive approach – discouraging those who don’t smoke from starting, encouraging smokers to quit entirely, and offering smoke-free alternatives to those who choose to continue smoking – demonstrates the company’s commitment to phasing out cigarettes. This based on PMI’s investments in research and development exceeding US$12.5 billion on groundbreaking smoke-free products, offering adult smokers better alternatives to cigarettes.
A scientific journey focused on public health
With a background in medical science, Binta has always been driven by research and the need to make a difference in public health. “A decade ago, data on tobacco harm reduction was scarce,” she says. “Now, science is crucial to our mission.” PMI has made significant strides in publishing and reviewing scientific research, with over 511 peer-reviewed publications since 2008. Binta is proud to be part of the leadership of a company accumulating real-world evidence to pave the way for potential breakthroughs for smoke free products.
Binta’s professional journey in science began at the University at the University of the Witwatersrand, at the school of Clinical microbiology and infectious diseases, focusing oral microbiology. She then joined the National Health Laboratory Service as a medical scientist, conducting microbiological research and outreach activities to support occupational health services in South Africa. Binta, further expanded her experience at the South African Health Products Regulatory Authority, honing her skills in regulatory affairs and stakeholder relations. Throughout her journey, she gained valuable insights into public health and efforts to reduce the burden of disease in South Africa. However, she also recognized the challenges that women in science often face.
Championing Women in STEM
Binta’s own experiences as a woman in Science, Technology, Engineering, Mathematics (STEM) fuel her advocacy. “Women in STEM often face challenges such as limited work opportunities and a lack of mentorship,” she says. She emphasises the importance of encouraging young women in STEM, establishing mentorship programmes, and creating robust support systems to ensure equal access to opportunities.
While Binta herself doesn’t smoke, she believes in offering smokers a better alternative towards better health. “Smoke-free products can complement existing measures to discourage cigarette smoking ,” she explains.
Binta’s vision for the future is clear: positive change in public health, a smoke-free future, and empowered women in STEM.