HomeSmart TechUnpacking one of South Africa’s most loved streaming platforms

Unpacking one of South Africa’s most loved streaming platforms

South Africa’s rich cultural heritage and diverse population contribute to a wide range of storytelling possibilities. This is witnessed through the lens of filmmakers who explore unique narratives, characters and themes rooted in South African social landscape and history, which resonates with both local and international audiences.

Stepping into the film industry, Viu has taken mobile screens by storm. The popular video streaming service that offers a wide range of entertainment content, including TV shows, movies and original productions, has experienced significant growth since its launch in South Africa in 2019.

Viu is not only a favourite amongst consumers but is also on the AppGallery’s Editor’s choice. Here’s why:

Mobile-centric approach

Viu has strategically positioned itself as a mobile-centric streaming platform, catering to the growing popularity of mobile devices for video consumption. Its mobile app is user-friendly and optimised for streaming on smartphones and tablets, allowing users to access their favourite shows on the go.

Content acquisition and partnerships

Viu has secured content acquisition deals and partnerships with major content providers, production houses and broadcasters. By offering a diverse library of popular South African dramas, variety shows and movies, the platform has been able to attract and retain a significant number of subscribers.

In 2019 it announced that it had partnered with the SABC and acquired the rights to broadcast selected SABC shows, including Uzalo and Skeem Saam for a period of 24 months. Etv shows such as Imbewu: The Seed and Scandal also make a feature.

Original content production

Viu has invested in producing its own original content, including dramas and variety shows. These original productions have helped differentiate Viu from its competitors and attract viewers looking for exclusive and high-quality content.

Available in diverse markets

Viu has steadily expanded its operations and entered new markets, including India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and the United Arab Emirates. This expansion has allowed Viu to tap into a large user base and cater to diverse audiences.

While the combination of the aforementioned factors has contributed to the richness and vibrancy of South Africa’s film industry, it’s important to note that there’s still room for innovation and development.

Don’t have Viu yet?  Download it from AppGallery today. There’s a subscription plan for everyone! The Daily Premium subscription starts from as little as R5 day and is bundled with a free 250MB daily recurring video data bundle. The Monthly Premium subscription is R69 per month, with a free 3GB monthly recurring video data bundle.