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Lenovo Announces Partnership with Sharks

Leading Technology brand Lenovo announced its partnership with SA Rugby champion team, The Sharks. As the Official Laptop supplier to The Sharks, Lenovo will provide state-of-the-art laptops to the Sharks staff and management to ensure that The Sharks are able to perform at their peak both on and off the field.

Commenting on the partnership, The Sharks CEO, Dr Eduard Coetzee said: “The Sharks are committed to partnering with like-minded brands, and with both companies sharing the same values and ethos, this partnership with Lenovo falls in line with our ambition of being a globally recognisable brand that is centred on excellence.”

“The alignment between our two recognisable and highly respected brands is a commitment to inclusivity. Lenovo strives to use their scale and global presence to raise awareness and champion inclusivity, while The Sharks constantly champion inclusivity through diversity both in and off the field.”

“The Sharks have entered a new and exciting era in our history, and we look forward to a working closely with Lenovo through a mutually beneficial partnership.”

As a Fortune Global 500 technology company and one of Fortune Magazine’s World’s Most Admired Companies, Lenovo thinks and acts globally and this ties in with The Sharks vision of global rugby dominance.

Yugen Naidoo, General Manager, Lenovo Intelligent Devices Group, Southern Africa Said: “Our partnership with the sharks marks the unification of two brands who share similar values in innovation, high performance and diversity and inclusion. As part of our ambition to make the smartest technology accessible to all, we’re delighted to be bolstering our partnership with local entities in South Africa who share our vision. I am sure with our technology and community engagement, together Lenovo and the Sharks will be offering South African rugby fans a more informative and entertaining experience”

Like Lenovo’s belief to impact society positively, so too The Sharks who have made a difference in our local communities, through programmes of assistance to individuals and organisations affected by the looting in KZN in 2021 as well as the devastation of this year’s April floods that impacted the lives of so many in and around Durban.

Lenovo have helped countless organisations re-think the way they use technology to revitalise their business through smarter solutions that leverage hardware, software and services, and this partnership with The Sharks will no doubt provide further means to develop and grow The Sharks’ business further.