Oral care brand Ordo has made a significant splash with the launch of its latest innovation, the Hydro Sonic Water Flosser. Currently available in four colours, the product has quickly gained traction among consumers, thanks to its powerful-yet-gentle cleaning technology and sleek design.
The value-packed flosser has industry-leading features such as an easy-to-fill tank, one of the largest tanks on the market which is also treated with a special antimicrobial additive that reduces bacteria buildup by up to 99.5%, an intuitive travel lock for security-on-the-go, and a patented internal tip storage compartment.
“We are absolutely delighted with the response to our Hydro Sonic Water Flosser,” said Barty Walsh, co- founder of Ordo. “Our mission has always been to make oral care products that are functional, desirable, and aJordable. This product embodies that ethos perfectly.”
Since its launch last November, the Hydro Sonic has recorded impressive sales figures, with over 10,000 units sold within the first few weeks and over 60,000, units to date.
The product’s success can be attributed to its considered design, which combines the benefits of traditional flossing with the convenience of water-based, hydro sonic cleaning. The flosser operates with high-frequency water pulses, up to 2000 per minute, to remove plaque and debris eJectively. With three pressure settings, and on-demand or constant power options, it oJers a customisable flossing experience for a wide range of customers, from those with braces and implants to individuals seeking a more thorough cleaning routine.
Market experts have noted a growing trend toward user-friendly oral care solutions, with consumers increasingly seeking products that oJer professional-level results at home.
“Consumer feedback has been overwhelmingly positive,” said Walsh. “Many of our customers appreciate the ease of use and the noticeable improvement in their oral hygiene. It’s exciting to see such a strong market reception.”
As Ordo continues to innovate in the oral care sector, plans are already underway for expanding the Hydro Sonic range, including additional colours. The company is also exploring further retail partnerships to broaden its distribution channels and reach more customers.
“The launch of the Hydro Sonic marks a significant milestone for Ordo,” said Walsh. “We are committed to pushing the boundaries of oral care technology and delivering products that meet the evolving needs of modern customers.”
With its successful debut and promising future developments, Ordo’s Hydro Sonic Water Flosser is set to redefine at-home oral care and solidify the brand’s position as a leader in the industry.
Ordo believes that everyone deserves access to high-quality, aJordable oral care for everyday use.
The Ordo Hydro Sonic water flosser is now available at leading online retailers such as Smileshop.co.za, Gooralcare.com, Takealot.com, as well as dental clinics countrywide