The Honourable Patricia de Lille, Minister of tourist, called on tourist enterprises to sign up for the Sho’t Left Travel week, which is now accepting registrations, during her opening remarks at the Africa’s Travel Indaba (ATI). A significant component of ATI, the campaign offers South Africans a seven-day promotion of reduced travel-related bargains and packages. During what is known as the GREAT SOUTH AFRICAN SALE, tourism businesses from all across the nation make a commitment to help the sector recover and expand by giving consumers services and goods at reasonable prices.
Ultimately the campaign aims to encourage South Africans to explore their own backyards and by doing so assists them in gaining a deeper and meaningful connection with Mzansi. “We encourage South Africans to be proud of their country by travelling locally throughout the year.” said Mashoto Mokgethi, Hub Head for South Africa.
Sho’t Left Travel week brings all tourism businesses together allowing them to collaborate towards a common goal of growing the tourism industry, in particular increasing domestic holiday trips. To register, businesses are encouraged to upload a variety of experiences with discounts of up to 50% to generate leads on their deals and increase booking enquiries
To register, the tourism trade must visit www.shotleft.co.za/travelweek now to take advantage of the extensive media exposure that will be generated through various platforms.