Just in time for the holiday season, Hope Sonic, a proudly South African company, has added 30 new permanent employment by extending its Zeus toy line in Shoprite and Checkers supermarkets.
The small business provides a variety of recycled-material toys to Shoprite and Checkers, including a digger, dump truck, and several ride-on bikes.
Hope Sonic now employs around 100 people – of which 70% are women – following the expansion of its range from one to 16 toys and anticipates further growth in 2023.
The company is located in Blackheath, Cape Town, and employees live within walking distance of its factory.
“Most of our employees reside in Happy Valley, Blue Downs,” says David Damon, Managing Partner at Hope Sonic. “We believe in empowerment and teaching our employees. All training is in house on the job training.”
The Zeus Mx2 ride-on bike is made from 100% recycled plastic, which amounts to approximately 20 milk bottles per bike. The dump trucks and diggers are made from 60% and 50% recycled material, respectively.