The gig economy in South Africa is playing a pivotal role in reducing unemployment across various industries, providing critical income opportunities for an estimated 135,000 gig workers, which constitutes 1% of the employed population in sectors such as ride-hailing, e-commerce, entertainment, and online delivery services, according to the Fairwork Report.
In 2024, the gig economy is redefining work for many South Africans, particularly women, who are increasingly finding new opportunities within this evolving landscape. As traditional employment structures continue to present challenges, especially for women juggling multiple responsibilities, the gig economy offers a lifeline by providing flexible and accessible income-generating opportunities. Ride-hailing companies like Bolt are significantly impacting the sectors driving this transformation.
The rise of the gig economy has been incredibly beneficial for women in South Africa, where economic inequality and gender disparities remain pressing issues. A report by Mastercard reveals that women now comprise nearly 40% of the gig workforce in the country, a figure that has steadily grown as more women seek flexible employment options. This trend reflects a broader shift toward financial independence for women, many of whom have traditionally been excluded from or marginalised within the formal economy.
One of the most appealing aspects of gig work is its flexibility. For many women, particularly those in lower-income brackets or those with caregiving responsibilities, traditional 9-to-5 jobs are often only feasible sometimes. The gig economy allows women to work around their schedules, providing the autonomy to earn a living while managing other commitments. This flexibility is crucial in South Africa, where the gender pay gap remains a significant issue, with women earning approximately 30% less than their male counterparts, according to the World Economic Forum.
Ride-hailing platforms like Bolt have been instrumental in creating these opportunities. By offering a user-friendly platform that allows women to work when and where they choose, these companies are breaking down barriers to economic participation. Additionally, they provide a vital source of income in a country where the unemployment rate remains high, particularly among women.
Beyond financial benefits, ride-hailing platforms are also helping women develop new skills and gain confidence in traditionally male-dominated roles. However, while the gig economy offers significant opportunities, challenges remain. Access to capital for women who wish to start their businesses within the gig economy still needs to be improved. Moreover, more robust policy frameworks are required to protect gig workers’ rights and ensure that their work remains sustainable and equitable in the long term.
Ride-hailing companies like Bolt are leading the way in addressing some of these challenges. For example, they have introduced the women-only category, where female drivers can choose to drive with female riders. Continued investment in safety, training, and support for women in the gig economy ensures these opportunities remain accessible and empowering.
The gig economy, particularly within ride-hailing, is crucial in empowering women in South Africa. By providing flexible and financially rewarding opportunities, these platforms are helping to close the gender gap and create a more inclusive economy. As the gig economy continues to evolve, it holds the potential to drive even more significant change, offering women a means of survival and a path to success and empowerment.