adidas Originals and Edison Chen unveil the next chapter of their collaboration with the debut of an updated CLOT Gazelle in linen khaki and blue. The collection encompasses a harmonious lifestyle of exploration and escapism, beckoning us to continue the cultural journey with adidas Originals and Edison Chen.
As Edison Chen continues to build bridges between East and West, Chen brings together renowned Spanish football players, Vicky Lopez and Mapi Leon, and Tino El Pingüino, an influential rapper in the Latin music scene, to celebrate this new collection through a campaign that opens the door to their own imaginations. Coming together as one, each collaborator invites us to experience a taste of their daily reality and the adventurous paths they tread along the way, igniting creativity and inviting consumers to step into new realms through the creative lens of Edison. With this campaign, Edison Chen was inspired to bring together fashion and cultural impact through the sport of football and music, all inspired by Chen’s extensive travels throughout Europe. The campaign embarks on a journey to create something new out of a classic with an untraditional execution for sportswear.
With a new energizing take on a classic silhouette, the CLOT Gazelle by Edison Chen arrives with premium nubuck details on a jute upper and an espadrille sole now adorned with blue stripes. The espadrille gives the shoe a luxurious touch while the khaki coloring achieves a playful, relaxing tone. Derived from the study of traditional Espadrille-making and inspired by classic Espadrille artisans, the stitching was applied to the final construction of the CLOT Gazelle, with special attention given to how the upper is assembled to the bottom. The cotton tape is all custom engineered for the shoe and beaded using an intricate process inspired by Eastern influence. Finally, the midsole is custom engineered for maximum support, highlighting the new construction process. The CLOT Gazelle is a superlative execution of craftsmanship and storytelling, made with the best hardware and materials.
The CLOT Gazelle by Edison Chen will be available at adidas.co.za and at adidas Sandton and V&A Waterfront stores on 23rd August 2024 at R3299.
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About CLOT®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with leading global brands in various genres to create sold-out collaborations, solidifying its international presence in the process.
CLOT’s vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Guangzhou, Taipei, Taichung, Los Angeles, and online.