The Dallmayr Mrs South Africa 2024 semi-finalists have been revealed, featuring Pretoria’s own Mpumi Pule. An accomplished Engineer with a passion for empowering individuals, Pule kicked off her Mrs South Africa jou-rney on February 2, 2024, during the National Public Casting held at Clearwater Mall in Roodepoort, Gauteng, marking a pivotal moment in her life.
Dallmayr Mrs South Africa stands as both a pageant and a female empowerment program, dedicated to unlocking the hidden potential of its participants through a comprehensive curriculum encompassing leadership, financial acumen, sponsorship management, communication skills, personal branding and media proficiency.
“The goal is to take women out of their comfort zones and have them rethink who they are and what they want out of life. We help them face their fears, find their purpose, and discover the strength and abilities they held inside all along,” explains Joani Johnson, CEO of Mrs South Africa.
A Purpose-Driven Journey
Motivated by a deep sense of purpose, Mpumi Pule entered the competition with a clear vision of herself as a catalyst for change. Recognizing the unparalleled access and platform afforded by Mrs South Africa, she is determined to utilise this opportunity to empower and uplift underprivileged communities through outreach initiatives and resource provision. Pule’s commitment to making a difference will be exemplified through her upcoming initiative: hosting an Engineering master class on March 9, 2024, at the Timely Engineering and Mining Services workshop in Krugersdorp. The objective of this event is to cultivate awareness about the importance of engineering among aspiring learners, providing them with first-hand experiences and insights from industry experts.
Reflecting on her past achievements, Pule shared, “Having won Miss TUT in 2002, I recognize the transformative power of pageantry. It afforded me platforms to advocate for causes close to my heart, such as campus HIV programs and women’s empowerment. Similarly, I believe Mrs South Africa will enable me to extend my reach and make a tangible difference on a larger scale.”
Paving the Way for Impact
Driven by an unwavering commitment to leadership and influence, Pule envisions her Mrs South Africa journey as a channel to catalyse positive change in the lives of others. As a life coach, her goal is not only to positively impact lives during her Mrs SA 2024 journey but also to continue nurturing individuals towards self-realization and personal growth beyond the pageant, a mission that resonates deeply with her aspirations as a semi-finalist.
Johnson notes that the class of 2024 is shaping up to be a formidable, influential group of women. “This year, we received the highest number of entries ever, starting in November 2023 and continuing until the week preceding the National Public Casting. This overwhelming response underscores the remarkable reputation that Mrs South Africa has earned, reflecting the value we provide to all our participants. It’s truly a transformative journey aimed at equipping contestants with the tools, knowledge and support necessary to chase their dreams and realize their full potential as agents of positive change.”
In the lead-up to the Semi-Finals Judging Week and Showcase in early July, Pule will engage in a myriad of activities, including workshops, photoshoots, media engagements, fitness challenges, sponsor events and community projects.
Dallmayr Mrs South Africa 2024 owes its success to the generous support of its sponsors, including Dallmayr Coffee, PR Worx, Clearwater Mall, Chery Krugersdorp, Skin Renewal and a host of others who have contributed to the realisation of contestants’ dreams.