adidas Originals launches their multi-franchise campaign, a celebration of streetwear heritage underpinned by timeless footwear designs through the lens of three legendary franchises: the Taekwondo, Japan and SL72. A testament to the brand’s rich footwear history this campaign bridges the past and present, taking inspiration from adidas’ vintage styles which are understated in design and reimagined for the streetstyle connoisseur. The new campaign pays homage to the Johannesburg city scape and subcultures that occupy it with an emphasis on each silhouette’s performance history and cultural relevance. These footwear styles embody the intersection of sport, fashion and individual expression just in line with Spring Summer global fashion trends.
adidas is bringing back three iconic silhouettes from the archive: The Taekwondo, rooted from martial arts heritage this classic is reimagined for contemporary fashion, this stripped back footwear style shows the hallmarks of an era of boundary pushing design, reborn for those wishing to rewrite the codes of today’s streetwear style fringes.
The Japan collection, inspired by the understated elegance of Japan’s design ethos, seamlessly blending vintage elements with modern comfort. The Japan is crafted from premium materials that highlight a low-profile, minimalist look, redefined for street style enthusiasts.
The SL72 revolutionized the world of running shoes. As sport and culture merged, this footwear style became an enduring symbol of adidas Originals’ commitment to innovation. adidas reintroduces the SL72 through five colorways, including the SL72 RS and SL72 OG, available in white, red, black, blue, and yellow. Each colorway reflects the timeless versatility and continued influence of this sneaker on both performance and streetwear culture. The SL72 remains as iconic as ever, with its sleek, minimalist design worn by Originals everywhere.
This multi-franchise campaign marks a new chapter for adidas Originals, where cultural icons are reinvigorated for a new generation of Originals. Whether it’s the SL72’s history-making design, the Japan fusion of tradition and modernity, or the bold reimagining of the Taekwondo silhouette, this campaign is for those who value heritage, style, and performance.
Paying homage to the thousand Originals around us, this campaign is brought to life in a 60 second film taking us through the landscapes of Johannesburg as the cast is seen celebrating the pillars of culture in different settings around the city.
Shop the SL72 and LO PROFILE collection at adidas online and select adidas retail stores with prices ranging from R1899 – R2699. Follow adidasZA Instagram for more content.