Globally, companies across industry sectors are turning to data-driven advertising solutions. This is reinforced by projections that digital advertising spend will top $740 billion by the end of this year.
Mass communication today is unrecognisable from what it was five years ago. The rapid growth of artificial intelligence (AI), machine learning, and real-time data analytics have contributed to a dynamic environment where brands can engage in more tailored ways with customers. Secondly, as corporate executives seek return on investment, coupled with the above change in consumer behaviour, the need for a data and insights-led approach to advertising has become more prominent.
The converging needs of clients across Africa in a digital-driven marketplace has resulted in the formation of The Hive Group, which comprises of Tech Hive led by Sizwe Dlamini and Idea Hive headed by Fiso Tshivhandekano.
This enables Idea Hive to still deliver the innovative marketing solutions it has built in the last 10 years providing insights-led content and creative with a focus of driving growth and elevating brand presence for clients. Driven by its commitment to growth and excellence, the business has launched Tech Hive, a performance and MarTech unit which aims to prioritise consumer knowledge with the use of analytics, data, insights, and technology to unite precision with brand communications.
The Hive Group will deliver an integrated approach to modern marketing by combining creative prowess with technological innovation. What differentiates the group is its ability to cater for both creative and technical elements of marketing.
As part of this business evolution, the group has entered into technology partnerships. Through these partnerships, The Hive Group will be able to provide cutting-edge marketing technology solutions, helping clients to maintain an advantage in the fiercely competitive digital industry.
Furthermore, it has entered into an agreement with developers of a creative automation platform that empowers brands to generate data-driven videos in seconds. This will enable The Hive Group to use Creative Automation and Content Marketing platforms to produce high volumes of personalised content at scale.
“Both Idea Hive and Tech Hive will continue to adapt and innovate to reflect market trends. Our focus will remain on delivering powerful solutions that unlock new opportunities for our clients to achieve their goals,” concludes Yaw Dwomoh, Ceo of The Hive Group.