Hill & Knowlton, the global strategic communications leader for transformation, is delighted to announce that Lerato Songelwa, Managing Director of Hill & Knowlton in South Africa, has been selected to serve as a juror for the prestigious PR Lions category at the 2024 Cannes Lions International Festival of Creativity.
The Cannes Lions will once again bring together the most innovative companies and creative minds from around the globe to showcase groundbreaking work and set new standards for creativity and effectiveness in the industry.
Songelwa brings a fresh perspective to the PR Lions jury panel. With extensive knowledge and experience in Sub-Saharan Africa, she has spearheaded numerous successful campaigns for globally recognized brands including Netflix, Motorola, Head & Shoulders, Dove, Unilever, McDonald’s, Lenovo, Honor, and MSC Cruises. Her ability to craft pioneering strategies and forge meaningful connections with stakeholders has consistently delivered outstanding results for clients operating in this region.
“I am deeply honored to serve as a juror for the Cannes PR Lions, and to represent Hill & Knowlton and Africa at this year’s festival,” said Songelwa. “As someone who believes in the power of creativity to connect with audiences in meaningful ways, I am excited to see firsthand how brands are pushing the boundaries of communication excellence. Collaborating with fellow jurors to recognize the most innovative and impactful campaigns is a privilege, and I can’t wait to see what this year’s entries have in store.”
Joining the esteemed ranks of jurors at the Cannes Lions, Songelwa’s commitment to integrity and trust in business relationships underscores her belief in the fundamental importance of ethical practices in the industry. She persists in advancing the standards of excellence in public relations and communications.
On January 25th, WPP announced it would merge its two largest communications agencies, BCW and Hill & Knowlton, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Burson will be operational as of July 1, 2024.
About Hill & Knowlton
Hill & Knowlton is the global strategic communications leader for transformation. A trusted partner for sustainable value creation and protection, we help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, the world’s largest marketing and communications services company.
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