Fujifilm has announced the immediate availability of the long-awaited Instax Pal camera and Instax Mini Evo Brown in South Africa.
Announced in September, the Instax Pal is the first Instax device specialising in only taking photos. The fun, palm-sized camera weighs only 41g and is the go-to camera you want when taking out a smartphone will only spoil the moment.
While the action is happening, the Instax Pal will take the shots, connecting via Bluetooth to the Instax Pal app to transfer images (complete with an Instax frame), or to print directly on an Instax printer. These include the Instax Mini Link 2, the Instax Square Link as well as the Instax Link Wide printers.
Able to capture 4.9MP photos, the Instax Pal comes with internal storage (50 photos), while a microSD card can also be used to save images. What’s more, the Instax Pal features a variety of features for different shooting situations.
To start, the Standard mode allows a picture to be taken by pressing the shutter button at the back of the camera. This snaps regular pics or allows users to take advantage of the wide-angle lens to shoot selfies. The Remote mode connects the camera via Bluetooth to the Instax Pal app so that pictures can be checked on the smartphone as they are taken. Finally, there’s the dynamic Interval mode that snaps photos continuously at a three-second interval, in sequences of 3, 6, 11 or 21.
The dedicated Instax Pal smartphone app further allows users to create Instax animations from different images, to edit and enhance images, and to share images to social media.
The Instax Pal is available in South Africa in five different colours: Lavender Blue, Powder Pink, Milky White, Gem Black and Pistachio Green. As far as price, the Instax Pal retails for a suggested R1 799 incl. VAT from select retail stores and is also available online.
Instax Mini Evo now in Brown
Since its release, the flagship Instax Mini Evo has pushed the boundaries of what’s possible with Instax. As a hybrid instant camera incorporating the ability to save photos and print them, the Evo has been a global sensation.
Users are able to incorporate ten lens effects (such as Soft Focus and Light Leak) as well as ten film effects (including Monochrome and Retro). These two types of effects can be combined freely to create 100 different shooting styles, allowing users to explore the limits of their creativity with Instax.
The dedicated Evo app can be used to connect the camera to a smartphone to enjoy features such as printing images directly off a smartphone, and saving photos printed with the Mini Evo as Instax-framed images in the smartphone for easy sharing on social media.
The Brown Instax Mini Evo continues with the same retro look-and-feel of the original, featuring a print lever to pull in order to print a photo, as well as a lens- and film dial to select all the different effects. It now also incorporates a USB Type-C charging port.
The Instax Mini Evo Brown version is available in limited quantities in South Africa, and retails in the region of R2 900 incl. VAT, alongside an Instax Evo case and a pack of Instax Mini film.
In related news, Fujifilm South Africa has revealed that the Instax Square SQ40 instant camera will finally be landing in South Africa during January 2024.
About Instax
For over 20 years Instax, the instant camera brand from FUJIFILM Corporation, has been creating cameras which instantly produce real film photos in Mini, Square and Wide formats. Instax has changed the way people all over the world capture moments since its launch in 1998; resulting in becoming the world leader in instant photography. For more information, please visit: www.instaxsa.co.za/
About FUJIFILM Holdings Corporation
FUJIFILM Holdings Corporation, located in Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the fiscal year ended 31 March 2022, the company had global revenues of Euro 19,28 billion, at an exchange rate of 131 yen to the Euro. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship.