Over the past seven weeks, South Africa’s favourite low-cost airline, FlySafair, has been leading the way in terms of Bok support through their #PlaneCrazyForOurBoks campaign. Today, they have stepped it up a notch, releasing a heart-warming video in support of our boys in green and gold ahead of the big final against the All Blacks tomorrow.
“The idea for this video actually came from a customer suggestion,” explained Elmar Conradie, CEO at FlySafair. “After the nail-biter that was the quarter-final against France, we received an email suggesting we have passengers and staff sing the national anthem on our planes to show the Boks how proud we are of them. We loved the idea of using our platform to gather support for the Boks and be a part of the unity and national pride that each South African feels when watching a game.”
The video, which features members of the FlySafair team and passengers onboard singing the national anthem, is enough to bring joy to even the most stoic of supporters. In a moving display of national pride, the video showcases individuals from across our country coming together behind our Boks. The pride shown by many in the aircraft is testament to the powerful role that sport, and specifically the Springboks, play in our country.
“This video highlights the sense of unity and togetherness that the Springboks bring to the South African people. It is also something which we aspire to in our own vision of uniting people with the faces and places that they love, something which has been central to our #PlaneCrazyForOurBoks campaign,” said Conradie. “We have already had such positive feedback from those involved in the filming, we cannot wait to share the finished product with the country and, of course, the Boks.”
The video now forms part of the broader FlySafair supporter campaign, which has run throughout the entire World Cup period. Over the past seven weeks, the campaign has celebrated the Boks and their passion and perseverance through social media and radio communications and special sales, giving supporters the chance to unite with who and what they love before each game. FlySafair’s green and gold Springbok plane, which was unveiled just before the kick-off of the World Cup, also formed part of the passionate sponsor’s campaign.
“Although we are proud sponsors of the Springboks and have been so since 2017, we are also proud South Africans. As South Africans, we are aware of the amazing power that rugby holds for our nation. We ran this campaign to share our love for flying and South Africa with our customers. Although we would have loved to be able to do a flyby over Stade de France on Saturday to show our support, we are honoured to do so from home,” said Conradie. “We cannot wait to watch our boys play in the finals tomorrow. No matter the outcome, FlySafair will always be on the Springboks’ side, but we hope to have the trophy on board soon.”
You can find the official video on FlySafair social channels.
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