NESCAFÉ has launched its new Espresso Concentrate, a simple and creative way for coffee lovers to craft café-style iced coffee at home, without the fuss. To introduce the product to consumers, NESCAFÉ hosted an interactive activation from 14–16 November at Rosebank Mall, where visitors sampled the range, explored flavour ideas and learned how to “hack” their iced coffee using the concentrate.
In essence, it all boils down to: Pour it. Mix it. Hack it!
Made from a rich Arabica blend, NESCAFÉ Espresso Concentrate gives consumers the freedom to mix, chill and customise their iced coffee exactly the way they like it. The range comes in two variants:
- Sweet Vanilla – soft, smooth and creamy
- Black – bold, deep and intense
Designed for a generation that loves to experiment, as well as for seasoned coffee enthusiasts who enjoy their daily ritual, NESCAFÉ Espresso Concentrate celebrates creativity and convenience. Just pour the concentrate into a glass, add milk and ice, and your iced coffee is ready. Consumers can keep it classic or add flavours like caramel, hazelnut, chocolate, honey or spices, it’s coffee built for imagination.
“NESCAFÉ Espresso Concentrate gives people the confidence to create café-quality iced coffee that reflects their taste and lifestyle,” says Elizabeth Gichangi, Head of Marketing for Coffee at Nestlé East and Southern Africa Region (ESAR). “It’s about taking something familiar and making it feel new again, coffee that’s fresh, personal and effortless.”
The launch signals a new era in South Africa’s iced coffee culture, where quality meets creativity, and convenience pairs with self-expression. NESCAFÉ Espresso Concentrate is now available nationwide at leading retailers.