As the South African winter bites, the familiar scramble for warmth begins. For decades, gas heaters have been the go-to, offering a quick fix for chilly rooms. But what if your most efficient, cost-effective, and even healthier heating solution could be hanging on your wall? It’s time to shed the myth that air conditioners are only for summer.
Modern LG residential air conditioning (RAC) units, armed with advanced heat-pump technology, aim to revolutionise how South Africans stay warm, offering a smarter alternative to conventional heating methods. Testing their latest performance, LG’s data shows that heating a room to 24 degrees celsius for 14 hours per day throughout winter in SA with their latest A/C costs 65% less than using a gas heater in Joburg, and 57% less in Cape Town (where average winter temperatures are a bit higher).
The allure of the gas heater is understandable: they’re easy to buy, simple to install, and provide immediate, continuous heat. Yet, this convenience often masks the hidden costs, both to your wallet and your well-being: indoor air pollution, highly volatile gas prices, the constant trek to refill cylinders, and the inherent risk of burns. Moreover, gas heaters offer only localised warmth, leaving the rest of your home in an uncomfortable chill.
The undeniable economics
Perhaps the most persuasive argument for LG air conditioners lies in their remarkable energy efficiency and long-term cost savings. While the initial outlay for an aircon might seem higher than a gas heater, the operational savings quickly add up.

- In Johannesburg, with a typical initial product cost of R12 000 and R2 000 for installation, the total cost, including running costs, for an LG aircon over 10 years is estimated at R36 090. This represents an impressive 65% cost saving compared to a gas heater doing the same work, which racks up a total cost of ZAR 91 090 over the same period (with an initial product cost of ZAR 4 000 and ZAR 2 000 for installation).
- In Cape Town, the savings are equally compelling. With the same initial product and installation costs, an LG aircon’s total 10-year cost is R38 780, translating to a 57% cost saving against a gas heater’s R87 220 total cost.
Beyond the bill: Cleaner air, consistent comfort
The benefits extend far beyond financial savings. LG air conditioners actively enhance your indoor environment. Unlike gas heaters that can compromise air quality, LG units prioritise it. The Dual Protection Filter captures dust particles larger than 10 µm, acting as a crucial first barrier against finer particles and bacteria. Complementing this, the powerful Plasmaster™ Ionizer+ releases millions of ions to sterilise the air and surrounding surfaces, tackling bad odours and harmful, contagious particles.
Furthermore, LG air conditioners deliver continuous, whole-room heating, eliminating the cold spots often associated with localised heating methods.

Built for resilience, designed for South Africa
LG air conditioners are engineered for the realities of South African living. Their durability is enhanced by the exclusive Gold Fin™ anti-corrosion coating on the heat exchanger, making it more resistant to corrosion and improving overall longevity. Crucially, LG’s Volt Care technology, incorporating Low Voltage Starter and High Voltage Safe technologies, protects the air conditioner from voltage fluctuations, allowing it to start and run efficiently even with an unstable power supply. This resilience is a significant advantage in a country where power stability can be a concern.
Smart features further elevate the experience. LG’s Active Energy Control allows you to manage energy consumption with a simple, one-time setting, offering four steps to reduce unnecessary energy use. This means you can tailor your heating to your needs, whether you’re alone or with a few people, without sacrificing comfort. Should loadshedding strike, the Auto Restart function ensures the unit automatically returns to its previous settings once power is restored, preventing any disruption to your comfort.
This winter, heat smarter, not harder.
