The South African Rooibos Council (SARC) welcomes the introduction of tariff-free access for Rooibos exports to China, describing it as a significant opportunity to expand the industry’s global footprint. As the world’s largest tea-consuming market, China presents strong growth potential for Rooibos, particularly as consumers increasingly seek out premium, caffeine-free and health-oriented beverages.
“This development enhances the competitiveness of Rooibos by removing cost barriers and improving market access for local producers and exporters. It also creates an opportunity to introduce Rooibos to a broader audience, positioning it alongside established tea varieties while highlighting its unique taste profile and natural health benefits,” says Dawie de Villiers, director of the SARC.
SARC believes this milestone will support industry growth, stimulate export volumes and contribute to job creation across the value chain – from farming communities in the Cederberg to processing and distribution. The SARC looks forward to supporting and collaborating with stakeholders to build awareness and demand for Rooibos in China, unlocking the significant untapped potential in this key market and delivering long-term value for the sector and the South African economy.