Vans introduces Off The Wall, a global campaign centered on the Authentic and the people who have always shaped its meaning. More than a slogan, Off The Wall is a worldview, rooted in individuality and creative defiance.
Off The Wall reflects how Vans moves through culture: how it creates, how it connects, and how it evolves. Each individual featured embodies that mindset, completely unique, yet hardwired to create their own noise. Builders and breakers. Originals and outsiders. People who don’t wait for permission to belong because they’re already creating culture now.
Talent: Travis Barker
Photographer: Rosie Marks
The result is a celebration of those who stand apart, and the shoe that has always moved with them.
The Authentic is where it all started.
Talent: SZA
Photographer: Rosie Marks
Born in 1966 as a quiet, unassuming deck shoe, it was quickly claimed by the loudest kids on the block, skateboarders. Emerging from California surf culture, the Authentic found its purpose on the pavement and became a foundation for self-expression.
Over the decades, that skate shoe evolved into a global icon. Worn by noisemakers. Artists and originals. Creators and innovators. Misfits and malcontents. A shoe for those who never wait for permission to belong.
Talent: Franz Lyons
Photographer: Rosie Marks
For sixty years, it has been worn by those who live Off The Wall, a celebration of individuality, creativity, and refusal to blend in. It has always belonged to the next generation.
2026 marks a significant year for Vans and the Authentic, as both celebrate six decades of cultural impact shaped by the people who wear it.
Talent: Hayley Williams
Photographer: Rosie Marks
The campaign features an epic collective of skateboarders, artists, and cultural innovators, captured through the lens of photographer Rosie Marks, whose work amplifies Vans’ Off The Wall spirit, including:
- . SZA (7x Grammy Award Winner)
- Hayley Williams (3x Grammy Award Winner with Paramore)
- Franz Lyons (2x Grammy Award Winner with Turnstile)
- Travis Barker
- Lizzie Armanto
- T-Funk
Talent: Lizzie Armanto, T-Funk
Photographer: Rosie Marks
Each brings their own voice, perspective, and creative energy, united by a shared instinct to create their own noise.
The Vans Off The Wall Authentic pack will be available beginning Thursday, March 19 across Vans retail locations, Vans.co.za and select wholesale partners. Additional colorways will drop at the beginning of April.
Because Off The Wall isn’t something you wear.
It’s how you live.
The Authentic. Worn loud since 1966.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live “Off the Wall” embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.
Vans, “Off The Wall” Since ’66