Forget the curated, airbrushed, “don’t-touch-the-art” vibe of a standard hotel lobby. We’re over it. This World Margarita Day (22 February), Protea Hotel Fire & Ice! Cape Town by Marriott is inviting guests to swap the ordinary for the extraordinary with an immersive Margarita Masterclass designed to celebrate flavour, flair and experiential hospitality at its finest.
More than just a hotel,Fire & Ice! Cape Town has always been the sanctuary for the beautiful chaos of Cape Town, and this latest offering is no exception. Taking place in honour of one of the world’s most iconic cocktails, the Margarita Masterclass promises an interactive, hands-on session where guests are encouraged to get their hands dirty. “We’re not here to teach you the ‘correct’ way to hold a jigger while you check your reflection. We’re here to give you permission. Permission to mess up the ratio, to find your own rhythm, and to master the salt-rimmed chaos that makes a Margarita, and Cape Town, so damn addictive, “ says David Campbell, General Manager of Protea Hotel Fire & Ice! Cape Town by Marriott
Fire & Ice! Cape Town aren’t selling perfection. They are selling the right to be yourself fully. While the rest of the world tries to look “Instagram-worthy,” they are busy being culturally permissive. “We want you to challenge the recipe, collide with a stranger, and leave with salt on your hands and a story in your head.” From mastering the balance of sweet, sour and spirit, to perfecting the signature shake, attendees will step behind the bar and into the world of mixology.
The experience taps into a growing global appetite for immersive, memory-making moments. According to Statista, the experiential travel and activities market continues to see significant growth as consumers increasingly prioritise experiences over material purchases. Today’s audiences are seeking connection, creativity and shareable moments. “We just think people are tired of being bored.” Fire & Ice! Cape Town exists to be the most culturally permissive spot in the Mother City. Whether you’re shaking a classic lime or something that defies the rules, you aren’t just making a drink – you are contributing to the messy, beautiful story of New Church Street.
Hospitality brands are responding by curating offerings that go beyond a traditional stay or meal. Fire & Ice! Cape Town understands that modern hospitality is about participation, not just presence. The Margarita Masterclass is designed to be social, vibrant and brilliantly chaotic. This is a celebration of culture and craft that transforms an evening out into something memorable.
Guests can expect a lively atmosphere, expert guidance and the opportunity to refine their cocktail-making skills. Whether attending with friends, colleagues or fellow cocktail enthusiasts, the masterclass offers a unique way to celebrate this World Margarita Day.
Tickets for the exclusive Margarita Masterclass are available via Webtickets at R100 per person, making this an unmissable experience for those looking to shake up their social calendar.
As experiential hospitality continues to shape the future of the industry, Protea Hotel Fire & Ice! Cape Town by Marriott remains at the forefront. The hotel shows that great hospitality isn’t just about where you stay, but how you feel while you’re there.
This World Margarita Day, it’s time to step up to the bar, shake things up and savour the moment.