Fly-fishing has become more accessible for enthusiasts like Brenden Roberts thanks in part to the availability of economical choices on global e-commerce platforms like Temu.
The 31-year-old content creator from Centurion, South Africa, got into fishing at age six, and the sense of calm and the satisfaction of mastering new techniques has kept him hooked.
However, upgrading equipment and sourcing quality supplies to fuel his passion comes at a cost. “I’d walk into stores, see the prices, and feel like I had to choose between doing what I love and staying within my budget,” he said.
When friends recommended the online platform, he found the prices to be reasonable and bought several fly-fishing items, including a reel, chest pack, fly box, net, tippet holder, line clipper, and hooks — for less than ZAR 2000 (US$117).
“The quality matched my expectations, and in some cases, exceeded them,” he said. “They’re things I’ve wanted but were too expensive elsewhere.”
In a TikTok video where he unboxed his haul, he said that buying just one brand-name reel alone would have exceeded his total spend. The video garnered over 33,000 views.
Roberts’ experience reflects a broader consumer trend in South Africa, where shoppers are prioritizing value on online platforms. A News24 survey following the platform’s early 2024 launch in the country, found that it is rapidly gaining traction. Of those surveyed, 81% of shoppers highlighted its affordability, and 46% reported saving more than half their budget shopping on the platform.
Roberts also said that the availability of affordable, reliable gear on Temu has lowered the entry barrier for new anglers. “It’s a good way for beginners to get into the sport.”