The Clout Group is proud to announce that two of its globally renowned beauty brands, Prai Beauty and Youngblood Mineral Cosmetics, have each taken home a prestigious Gold Glamour Beauty Award for 2025, confirming consumer love for cruelty-free, vegan and mineral-based formulations in today’s beauty industry.
The Prai Beauty 24K Gold Caviar Wrinkle Repair Serum won the coveted title of Best Serum, while Youngblood Mineral Cosmetics’ VividLuxe Crème Blush Stick was named Best Blush in this year’s awards. Both brands are distributed exclusively in South Africa by The Clout Group, the company bringing international viral beauty sensations to local shores through its online platform, cloutgrp.com.
“These awards are a testament to our mission – to make global beauty excellence accessible to South Africans without the delay or the hefty price tag,” says Gareth Brough, Co-Founder of The Clout Group. “From Prai Beauty’s science-led anti-ageing formulations to Youngblood’s clean, cruelty-free cosmetics, we’re seeing that South Africans are just as passionate about ethical luxury as global audiences.”
The Golden Standard in Skincare: Prai Beauty’s Award-Winning 24K Gold Caviar Serum
The Prai Beauty 24K Gold Caviar Wrinkle Repair Serum blends science and opulence in one supercharged bottle. Infused with Line Factor™ Technology, Hyaluronic Acid, and real 24K Gold, this formula targets fine lines, dullness, and early signs of aging while restoring luminosity and firmness – and is proven to increase skin elasticity by up to 61%.
Formulated with Vitamin C, PRAI Oil, and Pea & Bamboo Extracts, it offers deep hydration, collagen renewal, and brightening benefits ideal for sun-exposed South African skin. The result? Instantly firmer, smoother, and more radiant skin: and a well-deserved Best Serum award.
“It’s an honour to see this iconic product recognised by Glamour, and to see South Africans embracing gold-standard skincare that truly delivers,” says Brough.
Clean Beauty Triumph: Youngblood’s VividLuxe Crème Blush Stick Named Best Blush
The Best Blush winner, Youngblood’s VividLuxe Crème Blush Stick, is redefining ethical, everyday beauty. This multi-use vegan blush stick glides seamlessly across cheeks and lips, delivering a radiant, long-lasting glow. The blush is cruelty-free, dermatologically tested, and infused with botanical actives, skin-renewing Ceramides, youth-boosting Peptides and ultra hydrating Hyaluronic Acid – as well as minerals – to not only add a pop of colour but to also nourish and revitalise your skin.
“Clean beauty is no longer a niche, it’s a necessity,” adds Brough. “In fact, Youngblood is one of the first original clean beauty brands to have made the conscious decision to ban over 1 400 harmful ingredients from their mineral-based cosmetics. They’ve always been committed to clean ingredients, product innovation and super performance – aiming to deliver a cosmetic range that empowers individuals to express their personal style, while promoting beauty routines that are better for your skin. We’re incredibly proud to make Youngblood’s globally celebrated range available locally, empowering South Africans to enjoy ethical makeup that performs beautifully, while protecting their skin at the same time.”
Both award-winning products are available exclusively through The Clout Group’s website, cloutgrp.com, with nationwide delivery. The Prai Beauty 24K Gold Caviar Wrinkle Repair Serum is also available on Takealot.