In a night that defined sophistication and style, Glenfiddich, the world’s most awarded single malt Scotch whisky, together with the Aston Martin Aramco Formula One® Team, hosted an exclusive celebration of craftsmanship and innovation at Club 1959, marking the launch of the new Glenfiddich 16-Year-Old in South Africa.
Held at Daytona, Africa’s premier destination for luxury automobiles, Club 1959 brought to life the shared philosophy of Glenfiddich and Aston Martin, a meeting of minds that value precision, performance and legacy. Guests were invited to immerse themselves in a space where the artistry of whisky making met the engineering brilliance of modern motoring.
On arrival, guests entered through a Paddock Entrée, receiving bespoke Club 1959 paddock passes before stepping into a world that blended contemporary design, moody lighting, and curated sensory experiences.
Behind the bar, Kurt Schlekter, world-renowned mixologist and the visionary founder, CAUSE|EFFECT Cocktail Kitchen, served up signature cocktails inspired by the collaboration, from the 1959 Spritz, finished with a hand-torched branded orange peel, to a Whisky Old Fashioned theatrically presented with smoking wood chips in a luminous glass.
Gift Makoti, Glenfiddich Brand Ambassador, guided guests through an exclusive tasting of the newly launched Glenfiddich 16-Year-Old, a bold expression that pays tribute to the brand’s spirit of experimentation and mastery. The tasting was complemented by a culinary journey curated by Chef Ramsay, whose canapé menu reimagined South African flavours with refined, international flair.
As the evening evolved, DJ Fistaz Mixwell brought the atmosphere to life with a soundscape that balanced sophistication and energy, while guests, dressed in F1-chic elegance, mingled among Aston Martin’s most iconic vehicles and Glenfiddich’s rarest drams.
“Our partnership with Aston Martin is a celebration of artistry and ambition,” said Lifa Bakana, Senior Brand Manager at Edward Snell & Co. “Club 1959 was conceived as a living expression of that ethos, where performance and craft meet to create something extraordinary.”
“The Glenfiddich 16-Year-Old embodies the spirit of progress that both brands share,” added Gift Makoti. “From Dufftown’s stills to the sleek design of Aston Martin, every detail reflects a pursuit of perfection.”
Captured through a lens of luxury, Club 1959 offered guests more than an evening of whisky and design, it was a statement of intent from two brands that continue to shape the world of excellence and innovation.