Vans stepped into a new chapter at Gateway Theatre of Shopping with the launch of its newly relocated and reimagined store, which celebrated its grand opening on 30 August 2025. As part of the festivities, the launch featured exclusive mystery discounts and a customisation workshop.
On the day, guests tapped into their creative side at the workshop, where they reimagined the iconic Vans Old Skool with their own twist. Hosted in collaboration with Durban’s own Flair Supply, the workshop brought fresh energy to a timeless silhouette. A limited number of spots were opened up via a competition on Vans social media pages, and winners were invited to join in and walk away with their own one-of-a-kind creations.
The launch marked the arrival of Vans’ 3.0 retail concept in KwaZulu-Natal for the very first time. This next-gen space blurs the lines between product and experience, offering a layout that’s immersive, expressive, and built for connection. From curated footwear and apparel zones to seasonal stories and premium footwear, everything is designed to put the spotlight on the people who live the culture.
Vans has always been a platform for self-expression by championing skate, art, music, and street culture. From creative workshops to building global communities, the brand continues to honour the DIY spirit that made it iconic. Visit Vans in Gateway Theatre of Shopping to be part of the space where culture comes together.
