Vulcanized footwear has been at the heart of the Vans brand since its inception, prized for its unbeatable grip, exceptional boardfeel, and reliable support, qualities that have defined Vans skate shoes for generations. Now, Vans Skate Team member Curren Caples introduces a fresh take on this legacy with his first signature skate shoe, CURREN. This new silhouette elevates vulcanized performance to greater heights, embodying the evolution of skateboarding footwear at its finest.
Photos by Gray Sorrenti
Curren Caples stands as a living testament to his California roots and ethos. From a child prodigy to joining the influential roster of Fucking Awesome, Curren is solidifying his legacy in skateboarding. Now in his never-ending search for Vulcanized Perfection, Curren brings a brand-new silhouette to the mix. Featuring a custom outsole pattern with Vans sidestripe detailing, optimized for grip and boardfeel with Vans tested SICKSTICK™ rubber compound. The upper is reinforced with DURACAP™ underlays for extra durability where it matters most, and the POPCUSH™ insole offers plenty of impact protection. It’s durable. It’s functional. It’s straightforward. It’s everything Curren wants and needs in a skate shoe.
“Curren Caples shared, ‘I’ve been skating Vans my whole life and never really thought I would have a shoe with my name on it. It’s a pretty cool feeling! Being part of the legacy of skaters with their own shoes on Vans is truly an honor.”
Photos by Gray Sorrenti
Photo by Anthony Acosta
The Curren debuts with a campaign that playfully and ironically reimagines fragrance ads. This creative vision is brought to life through the artistry of renowned photographer Gray Sorrenti and filmmaker Grant Yansura. Adding to the campaign’s charm, short cameos feature Vans legends such as Ray Barbee, Anthony Van Engelen, Geoff Rowley, Omar Hassan, and Steve Van Doren.
Photo by Gray Sorrenti
The Curren will be available in Red, Black, and Grey/Yellow, along with its accompanying apparel on vans.co.za starting June 19 and available at Vans stores next week.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live “Off the Wall” embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.
Vans, “Off The Wall” Since ’66