Carling Black Label is giving Champion Fans across South Africa the opportunity to take their rightful place on the global stage of football through the launch of the Carling Score Predictor — a platform that invites supporters to predict the outcomes of the FIFA Club World Cup and win real rewards for their football insight.
The launch of this initiative follows Carling Black Label’s historic announcement as the official beer sponsor of the FIFA Club World Cup and its backing of Mamelodi Sundowns, the only team representing Southern Africa in the tournament.
Now, the brand is taking its campaign a step further — calling on everyday fans to step into the spotlight and be recognised as Champions in their own right.
The Carling Score Predictor is not a betting platform, but both a celebration and recognition of football knowledge and passion. It is open to all consumers and does not require the purchase of a Carling Black Label product to participate.
Supporters can enter for free by dialling *120*660# (charged at 20c/20secs) or by visiting carlingpredictor.com.
The platform has been developed with accessibility in mind, with both USSD and online access to ensure that every fan, regardless of background, can take part and feel included.
Once registered, fans can participate in three exciting ways — by competing in the national overall league, joining round-based competitions, or forming their own social leagues with friends and family. In each round, top performers stand a chance to win:
- Cash prizes
- Carling Black Label merchandise
- Beer
- A guaranteed R10 airtime reward for the first 10 000 entrants
- A once-in-a-lifetime chance to watch a home game of the FIFA Club World Cup 2025 Champions.
With the Score Predictor, Carling Black Label continues to recognize the Champion within all football fans, by empowering and giving them a voice. This is more than a competition — it’s a statement that Champion Fans deserve to be rewarded on football’s biggest stage.
About Carling Black Label
Award-winning beer Carling Black Label has always celebrated champions — a commitment captured in their iconic tagline, “Champions Deserve Champion Beer.” Known for its bold taste and legacy of excellence, Carling Black Label has remained a trusted companion for Champions across generations.
About Mamelodi Sundowns Football Club
Mamelodi Sundowns Football Club, affectionately known as the Brazilians, is one of the most successful football teams on the African continent. Founded in 1970, the Pretoria-based club has a rich history of domestic and continental achievements, including multiple Premier Soccer League titles and the prestigious CAF Champions League. Committed to excellence, development, and representing African football with pride, Mamelodi Sundowns continues to raise the standard of the beautiful game both at home and abroad.