In honour of World Cognac Day, the world’s most awarded cognac house, Courvoisier SA, hosted an exclusive celebration at a luxurious venue in Sandton, bringing together a curated guest list of lifestyle influencers and esteemed brand partners for an unforgettable evening of discovery, indulgence, and connection. Guests were invited to experience an intimate cognac and food pairing led by the brand’s newly appointed in-house ambassador, Katlego ‘Pablo’ Motau, an exciting addition to the Courvoisier SA family. With charisma and deep product knowledge, Pablo guided guests through a sensory journey that highlighted the elegance and complexity of the cognac, offering insight into the craftsmanship behind every bottle.
The evening served as a rich expression of the brand’s tagline, ‘Joie De Vivre’ and paid homage to its commitment to celebrating life’s most vibrant moments. The celebration also underscored the cognac’s unique philosophy: realizing the potential of every ingredient, so each element from terroir to wood can be tasted and felt. This reverence for the Cognac region fuels the artistry behind the brand, where the process is not only about making cognac, but about harnessing, liberating, and revealing its spirit.
“This wasn’t just a dinner it was a celebration of heritage, innovation, and the joyful essence of cognac,” said Fortune Digomo, Brand Manager for Courvoisier SA. “World Cognac Day is the perfect occasion to bring our philosophy to life: to revel in the richness of our brand and to connect through the spirit of exuberance. Our goal is to continue creating these elevated experiences where every detail, from the pairing to the storytelling reveals the heart and soul of our cognac.”
Among those in attendance were notable influencers including Morda, Musa Keys, Thabsie Biyela and Khosi Twala, who took to social media to share their highlights from the evening, amplifying the message of celebration and craftsmanship to their audiences. As the first of many experiential events to come, the celebration reflects Courvoisier’s continued mission to engage and inspire a new generation of cognac connoisseurs and lifestyle tastemakers in South Africa and beyond.