Gender Justice coalition known as Generation Gender South Africa (Gen G), will use the month of May to raise awareness on the mental health of men and its linkage to femicide cases in South Africa, through the #WearYourSupport, campaign and Clothing Drive.
This multifaceted campaign will seek to provide a platform online and in person to address Gender violence and Femicide (GBVF) as well as mental health issues in South Africa through a hybrid campaign of online engagements leading up to a hiking event where participants can enter by donating clothing items.
According to the coalition, there is an urgent need to reframe the narrative around men’s mental health, promote visibility, vulnerability, and healing. In doing so, they believe the cases of GBVF will cease to exist. The #WearYourSupport campaign seeks to address these interconnected challenges by promoting mental health awareness, support, and self-care, while also tackling GBVF through education, advocacy, and community engagement.
The campaign will employ a multi-faceted approach to address GBVF and mental health issues in South Africa, including an:
- Online campaign: Utilise social media platforms to share engaging content, including videos, images, and personal stories, using the #WearYourSupport
- Physical campaign: Hiking and braai. The hike will feature facilitated discussion and activities on various topics related to mental health and GBVF.
- Community engagement: Engage with local communities through outreach programs, partnerships
with community organizations, and events that promote mental health awareness and support.
Leading the coalition’s efforts, the youth network, Activate Change Drivers, invites media and members of the public to participate in the “Wear Your Support: Men’s Mental Health Clothing Drive”.
Soft Launch: 07 May 2025 (On all Activate Change Drivers’ social media platforms) Hike and Clothing Drive:
Date: 14 June 2025
Time: 08:30 – 14:00 Venue: Gauteng, ( TBC)
Contact person: Nomthandazo Shabangu : 0792845400 For media inquiries: Zamayirha Peter : 0796927931