Cape Town has a sweet new obsession, and it’s all about cereal. Why So Cerious, the city’s first dedicated cereal café, officially launched in mid-December, bringing a playful, nostalgic experience to Long Street. Founded by Shaakira Bodhania and her sons Nabeel and Yusuf, this vibrant café celebrates childhood memories, indulgent treats, and the simple joy of a perfectly poured bowl of cereal.
Whether it’s part of your morning routine or a late-night snack, cereal has always been a go-to comfort. From its simple beginnings to today’s creative takes, the world of cereal has certainly evolved. Let’s explore how it’s changed over the years and how Why So Cerious is putting a modern spin on a classic favourite.
The Classic Cereal Evolution
Who doesn’t love a bowl of cereal and milk? Its versatility and comfort have made it a favourite across generations. The evolution of breakfast cereal is a journey filled with both healthier bran-based options and sugary indulgences, each taking center stage at different points in time. Let’s walk down memory lane with some of the iconic names that shaped cereal culture.
It all started with the Kellogg’s Corn Flakes, which first appeared in 1898 as Sanitas Toasted Corn Flakes, created by the Kellogg brothers. After Will Keith Kellogg bought out his brother, the cereal we know and love became a household name. By 1906, Corn Flakes were a breakfast staple.
By 1916, Kellogg’s Bran Flakes was promoting slogans like “for that bran new feeling” and “the delicious way to gentle regularity.” The appeal? A hearty, wholesome way to start your day.
In 1928, Rice Krispies brought the signature “Snap! Crackle! Pop!” to life with every bowl, cementing its place in cereal history. The quirky sound of the cereal hitting the milk quickly became iconic.
Then came Cheerios in 1941, originally known as “Cheerioats.” A simple yet beloved cereal, it has remained a go-to for generations, now standing as one of the most successful cereals on the market.
The 1950s saw the Golden Age of cereal with Sugar Frosted Flakes, later shortened to Frosted Flakes, thanks to Tony the Tiger. The introduction of sugary, crunchy cereals made breakfast even more exciting for kids.
For those craving a chocolatey start to their day, Cocoa Puffs became the go-to option, promising a sweet, cocoa-filled crunch that satisfied both kids’ and adults’ cravings for something a bit indulgent.
Of course, Froot Loops arrived with its colourful rings and mascot, Toucan Sam, in 1963. Initially, only three flavours—red, yellow, and orange—were offered, but now they come in an array of vibrant colours and flavours.
Modern Cereal: A Fresh Twist
Fast-forward to today, cereal continues to evolve. Why So Cerious is taking this iconic breakfast and late-night snack to new heights with a modern twist. Offering a variety of options that cater to both nostalgic tastes and more contemporary preferences, Why So Cerious combines indulgence with creativity.
The café’s menu boasts classic cereal options alongside new, exciting combinations. From cereal milkshakes to specialty bowls featuring toppings like fruits, chocolate chips, and even bakes like doughnuts and pastries, it’s a fun take on a time-honored favourite. And if you’re looking for something a little healthier, they’ve also introduced options like muesli and low-sugar granola bowls, making it easier to enjoy your bowl of cereal while staying mindful of your health goals.
The Rise of Cereal Culture in South Africa
Why So Cerious isn’t just about cereal; it’s about creating a community and experience. As cereal culture grows globally, South Africa is catching up with a growing love for both indulgent and health-conscious versions of this breakfast treat. In a world where convenience and customization are king, cereal cafés like Why So Cerious have become a cultural hotspot for young South Africans who want a taste of nostalgia while enjoying modern, trendy options.
With creative menu offerings and an inviting, retro vibe, Why So Cerious is a fun, delicious escape that takes you back to childhood mornings while serving up the best of today’s cereal trends.
Why So Cerious: A Bowl Full of Nostalgia and Modern-Day Treats
At Why So Cerious, the team has expertly blended nostalgia with the latest food trends, offering an experience that appeals to cereal lovers of all ages. Whether you’re indulging in an iconic cereal or exploring new, modern options, each bite serves as a delicious reminder of how far cereal has come—and how much fun it still is.
So, next time you’re in Cape Town, swing by and grab a bowl. Because, as they say at Why So Cerious, “Cereal is not just for breakfast—it’s a lifestyle.”
Visit Why So Cerious: 263 Long Street, Cape Town City Centre, Cape Town, 8001
Hours: Monday – Sunday, 8 AM – 11 PM