This holiday season, gift-giving takes on a whole new meaning. It’s no longer just about extravagant material items but about giving gifts that are thoughtful, purposeful, and impactful. Whether you’re searching for the perfect present for someone who seems to have it all or want to give a gift that truly makes a difference, there’s a growing trend toward memorable experiences and cause-driven gifts that go beyond the ordinary.
For those who appreciate the finer things in life, a personalised gift adds an extra layer of thoughtfulness. Whether it’s a bespoke luxury item or a carefully selected accessory that speaks to the recipient’s values, the emphasis this year is on the uniqueness of the gesture.
Personalised service makes all the difference
As consumers increasingly embrace these conscious gifting trends, technology is also playing a key role in shaping the shopping experience.The Salesforce Cyber Week Report for 2024 revealed that Black Friday proved its staying power as a cornerstone of the shopping season by driving $74.4 billion in global digital sales. AI influenced $60 billion in sales globally, showing how this technology is reshaping the retail landscape and boosting consumer engagement.
“AI Agents have the potential to transform the holiday season by helping retailers provide personalised, timely, and efficient service to shoppers when they need it most,” said Zuko Mdwaba, Salesforce area vice-president of Africa executive and South Africa. “There is a wide-open opportunity for digital retailers to use AI for personal shopper agents that help consumers find exactly what they’re looking for and continue to make the path to purchase an easy one.”
According to Salesforce, holiday sales are growing: Global online sales dipped 1% year-over-year (YoY) during the last seven weeks, but rose 8% YoY in the first week of November, suggesting that consumer interest in holiday shopping is picking up pace.
Gifting of experiences
For those who prefer memories over material possessions, gifting experiences offers the chance to create lifelong memories. And what better way to unwind after a busy year than with a relaxing holiday? South Africa is home to a wide range of luxurious getaways that cater to those who need rest but have no time to cook, clean, or entertain during the festive season.
Radisson Blu Hotel Waterfront, Cape Town has an array of holiday events for the festive season including a New Year’s Eve party. The event includes meals, drinks and a beautiful location alongside the Western Cape’s Atlantic Ocean coastline.
Giving back through gifts: The power of purposeful gifting
What could be more meaningful than a gift that gives back? Purchasing gifts that contribute to meaningful causes is a trend that is on the rise. Whether it’s a portion of the purchase proceeds being donated, or whether it is locally sourced and made, ‘purpose-led’ gifts can leave you with a sense of fulfilment and joy. One such example of a purpose-led gift is bracelets from Relate Bracelets. With every bracelet purchased, a portion of proceeds supports meaningful causes, from gender-based violence initiatives to youth empowerment.
Each bracelet is not just a beautiful accessory but a symbol of kindness and a commitment to making a difference. By giving a Relate Bracelet, you’re gifting more than just a piece of jewellery—you’re contributing to social change, making your gift as meaningful as it is beautiful.
“This holiday season, we’re reminded of the true spirit of giving – one that goes beyond material gifts and touches lives in meaningful ways. All of the bracelets we create tell a story of hope, support, and positive change. We hope that when people choose to purchase one of our many designs, they tap into the ripple effect of kindness and impact that lasts well beyond the festive season,” says Dalit Shekel, CEO of Relate Bracelets.
Whether it’s an unforgettable stay, hearty meal or a locally made and purchased thoughtful gift that supports vital causes, with the festive season well upon us, the move beyond traditional ways of thinking when it comes to showing appreciation for those we care about will continue to grow.