Five years after introducing South Africans to cleaner hydration, REVIVE Daily Electrolytes is celebrating its birthday by launching the flavour consumers asked for most.
Following a public vote earlier this year, Litchi has officially been crowned REVIVE’s newest flavour, becoming the first product in the brand’s history to be developed directly in response to customer demand.
Announced on 31 August, the new flavour will initially be available exclusively through vida e caffè, hitting the shelves in October this year, and via the REVIVE online store.
“This launch belongs to our community,” says Mark Myerson, CEO of REVIVE. “When we asked people which flavour they wanted next, Litchi was the clear favourite. We’ve spent the past few months developing it, testing it and making sure it lived up to expectations. This is our way of saying thank you to everyone who has supported REVIVE over the past five years.”
Since launching in 2021, REVIVE has built a loyal following among runners, gym-goers, wellness enthusiasts and everyday South Africans looking for a cleaner way to stay hydrated. The brand has continued to expand its retail footprint while growing a community that has helped shape its direction.
The partnership with vida e caffè marks another milestone for the brand, introducing a refreshing new way to enjoy electrolytes through an exclusive iced beverage.
The REVIVE Granadilla Frio made its public debut on Monday, 31 August, at vida e caffè Long Street in Cape Town during REVIVE’s 5th Birthday Run event. Participants and customers attending the after-work celebration were among the first to taste the new flavour.
The launch reflects REVIVE’s ongoing focus on listening to its community and developing products that fit naturally into active, everyday lifestyles.
About new REVIVE Litchi
Made with unprocessed Oryx Desert Salt and essential minerals, REVIVE is sugar-free and contains no colouring or artificial sweeteners. The new Litchi flavour offers a fresh, fruity way to support everyday hydration, whether you’re exercising, travelling or simply moving through a busy day.
REVIVE Litchi will be available online at www.getrevive.co.za from early September, while the limited-edition REVIVE Granadilla Frio will be available at participating vida e caffè stores from October.