Samsung Electronics Co., Ltd. has announced that it has maintained its No. position in the global commercial display market in 2025, marking 17 consecutive years at the top with a 35.2% share by unit sales, according to research firm Omdia.
Since achieving the global No. 1 position in the commercial display market for the first time in 2009, Samsung has continuously strengthened its leadership in the B2B display sector. In 2025, the company reached an all‑time high in annual sales when it shipped more than 2.5 million units.
This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.
Samsung’s B2B display portfolio is built on its commitment to product innovation. Newly launched this year, Samsung Spatial Signage displays striking 3D content in a slim 52mm profile. It has already been recognised with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Going forward, Samsung plans to expand the lineup to include additional sizes.
Samsung’s Colour E‑Paper lineup delivers ultra‑low power signage as an alternative to traditional paper posters. The 13-inch Colour E-Paper is a commercial display which to applies a bio-resin derived from phytoplankton in its housing. The display’s housing consists of 45% recycled plastic and 10% phytoplankton-based bio-resin, allowing the manufacturing process to reduce carbon emissions by more than 40% compared to conventional petroleum-based plastic materials. Samsung plans to go expand the use of this material across its E‑Paper lineup.
The portfolio also features extra-large format displays designed for high-impact business environments—ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).
Alongside hardware, Samsung expects to maintain its industry‑leading market position by connecting devices and solutions to provide customers with consistent, integrated experiences. This includes the Samsung VXT platform for remote device management and content operations as well as the new AI Studio app, which enables easy, signage‑ready video creation from a single product image.