Following its acquisition by WV Squared Distribution (Pty) Ltd, South Side Hard Soda enters an exciting new chapter. With expanded national distribution and a significant manufacturing investment, this milestone signals a defining turning point for the brand, reinforcing its position in the South African ready-to-drink (RTD) market.
A New Chapter
The acquisition by WV Squared – a Richmark Group member with extensive expertise in FMCG distribution and a history of bolstering brands within the South African retail landscape – offers South Side the operational backbone to match its ambitions, alongside an already-loyal customer base and established product identity.
A cornerstone of this next chapter is a significant capital investment by the Group’s subsidiary which, over the past year, has commissioned and built a dedicated canning line and production facility. With this strategic move, South Side ensures a consistent and reliable supply of products to meet increasing national demand. “Retailers and consumers can count on South Side being on the shelf, every week, without exception.” says a representative from the brand.
Establishing a Nationwide Footprint
Alongside this investment, South Side has aggressively expanded its national footprint, now available across over 2,000 retail locations nationwide. Major outlets include: Tops at SPAR, Pick n Pay Liquor, Johnny’s Liquors, Norman Goodfellows, Ultra Liquors, Liquor City and many more. With this level of national distribution, South Side is undoubtedly positioning itself as a must-stock RTD within the retail landscape.
The South Side Brand and Product
South Side speaks to the consumer who wants flavour, fun and a lighter hard seltzer option that doesn’t compromise on anything. The range is low in carbs and sugar, making it the ideal low-calorie choice for the modern and health-conscious consumer, while promising a refreshing and accessible drinking experience.
A Bright Future
By way of looking forward, exciting news for South Side consumers: a new flavour is coming. Few details have been released on the highly-anticipated launch, but consumers and trade partners alike are eager for the newest addition to the range. With newly-strengthened production infrastructure, expanded reach and renewed strategic direction, South Side is poised and ready to scale faster and more sustainably than ever before.
As Director Trent Varejes states: “The foundation is set. The shelves are stocked. Watch this space.”