In an era where having it all often feels like doing it all alone, a new South African initiative, Raising Awesome, is stepping in to bridge the gap between career ambition and present parenting.
Founded by Jade Bechara, the organisation is introducing a suite of practical tools and a community hub specifically designed to ease the working mom guilt that affects millions of women across diverse cultural backgrounds.
The core of Raising Awesome is rooted in a return to intentionality. Unlike mass-produced solutions, every item offered – from organisational planners to parenting tools is a labour of love. In a dedicated home studio, Jade, alongside her husband and small team, personally manages the entire production process. Every piece is printed in-house and finished with meticulous hand-stitching, ensuring that the quality reflects the care and resilience of the mothers they serve.
“We wanted to create something that feels human in a digital world,” said: Jade. “Working mom guilt doesn’t discriminate, it affects every woman, whether she’s in a corporate boardroom or running a small business. Our goal when we started was to create a community and a range of convenient, practical tools that honour the cultural diversity of South African moms while making their daily lives tangibly easier.”
Raising Awesome products are more than a stationery or goods brand; it is a movement toward practical motherhood.
The initiative focuses on:
- Guilt reduction: Shifting the narrative from perfection to presence.
- Cultural inclusivity: Designing products and community spaces that resonate with the unique family structures and traditions of all South African women.
- Convenience: Providing high-quality, hand-crafted solutions that save time and reduce mental load.
As the brand grows, Jade and her team remain committed to the hand-stitched philosophy, proving that the most effective support for the modern working mother is one that is built by hand, from the heart.
About Raising Awesome:
Raising Awesome is a South African-based initiative dedicated to supporting the modern working mother. Founded by Jade Bechara, the brand combines artisanal craftsmanship with practical lifestyle solutions. By handling all printing and hand-stitching in-house, the family-led team ensures that every product serves as a testament to the strength and community of motherhood. Raising Awesome aims to eliminate the stigma of “mom guilt” and provide convenient, inclusive tools for women balancing career and family.
Visit our website and shop the collection at: https://raisingawesome.co.za/