Airport Ads has announced the installation of a new large-format Visionet digital screen on an exterior gantry at Lanseria International Airport, further strengthening its integrated digital media network at the airport. The new screen brings Lanseria’s total Visionet screen count to four and establishes a comprehensive digital presence across all key passenger touchpoints.
Positioned along the road leading to car rental returns, MSP parking and the drop-off and pick-up zone, the exterior gantry screen is purpose-built to capture the attention of departing travellers at one of the airport’s busiest transit points, before passengers even enter the terminal.
A Growing Airport
Lanseria International Airport is one of the fastest-growing private airports in South Africa, currently handling approximately 2.4 million passengers annually and attracting a predominantly high-income audience of business and leisure travellers. Situated at the heart of the greater Lanseria Smart City growth node, (a large-scale development planned over the next 20–25 years) the airport and the wider precinct are experiencing significant investment in infrastructure, residential, and commercial development.
The Visionet network at Lanseria already serves brands looking to reach this premium audience, with existing screens at the entrance and retail areas providing average dwell times of 10–15 minutes. The new exterior gantry screen extends that reach beyond the terminal, commanding visibility over the busiest vehicle access and departure corridors.
Key Traveller Touchpoint
Exterior gantry placements at airports represent one of the most effective formats in the Out-of-Home media mix. Unlike interior screens where audiences are dispersed across a terminal, a gantry positioned over a shared road approach creates a concentrated, unavoidable moment of brand exposure for every vehicle entering the airport.
The site reaches approximately 97 250 travellers per month, offering unmissable brand impact at one of the airport’s highest-traffic transit points.
Mzukisi Deliwe, Head of Airport Ads, says: “This new exterior gantry screen is a significant step in deepening our digital media footprint at Lanseria. It allows brands to command attention at the exact moment travellers depart, offering a high-value, high-frequency touchpoint that simply cannot be ignored.”
High-Resolution Storytelling
The new screen equipped with Real-Time Audience Measurement sensors forms part of Airport Ad’s Visionet digital OOH platform, enabling the measurement of VAC numbers, footfall and audience reach. The Visionet network is the only large-format digital airport network in South Africa, with premium placements across eight national airports, reaching 3 million high-income travellers monthly.
Through programmatic buying via the Broadsign Supply-Side Platform (SSP), advertisers can activate flexible, data-driven campaigns with access to the screen through leading Demand-Side Platforms (DSPs). Campaign flexibility includes day-part scheduling, contextual triggers and multiple creative rotations, enabling messaging that adapts throughout the day and responds to the moment, whether targeting early-morning business travellers or weekend leisure passengers.