TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025 competition, has unveiled its continent-wide 2025 campaign, “Power Your Moment”, celebrating the joy, passion, and defining triumphs that shape this iconic tournament.
Built to highlight how TECNO’s cutting-edge AI ecosystem elevates every meaningful moment in the lives of young Africans, the brand is rolling out a dynamic lineup of creative, interactive, and culturally engaging experiences throughout AFCON 2025.
Leading the campaign is the debut of TECNO’s new musical brand film, also titled “Power Your Moment”, a vivid and vibrant narrative showcasing how the TECNO AI ecosystem fuels the pivotal moments of the young African’s everyday life. Amplifying this spirit is a standout collaboration with Afrobeats sensation Joeboy, the TECNO Power Moment Featured Artist. His original soundtrack and cultural influence infuse the campaign with the unmistakable rhythm and energy of today’s African youth.
TECNO’s new brand campaign is rooted in a powerful insight: Africa’s young generation stands at a pivotal moment. They are ambitious, restless, and determined, a rising force refusing to be defined by limitations. They dream bigger, work harder, and demand tools that match their aspirations. Recognising this unsettled energy and transforming it into momentum, TECNO now provides powerful cutting-edge AI product ecosystem and technology that doesn’t just keep up with their ambitions but propels them forward.
The new brand film explains how TECNO AI integrates naturally into the daily lives of these young changemakers through the brand’s ecosystem of products. The narrative unfolds through four key emotional territories such as Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity. Each represents pivotal moments where intention transforms into action through TECNO AI features. From a family enjoying a superior soccer match experience with TECNO AI glasses and TECNO Slim, to a group of high-net-worth leaders powering the younger generation of entrepreneurs; from a teenager studying more efficiently with TECNO AI support, and a group of young content creators leveling up their craft through TECNO AI-powered devices – every scene brings the theme to life through authentic yet epic moments. Together, they illustrate how Africans are harnessing technology with determination and passion to explore and build a brighter future.
“TECNO’s Power Your Moment manifesto speaks directly to the emotional core of this generation: their refusal to wait, their drive to prove themselves, and their belief that their time is now. TECNO AI and TECNO AI ecosystem doesn’t just enable, it powers the unstoppable momentum of Africa’s youth rising,” said, Jack Guo, General Manager of TECNO.
From screen to street, TECNO is translating this message into tangible experiences across the continent. TECNO understands that inspiration is most powerful when paired with real interaction, which is why the brand is bringing its technology directly to young Africans. In AFCON host cities, TECNO will open Pop-Up Stores and Fan Zones where fans can explore the full ecosystem, smartphones, wearables, laptops, and AI-powered imaging, while celebrating the tournament. Retail experiences will showcase how TECNO AI supports real moments, from capturing match-day highlights to seamlessly shifting tasks between devices. Technology-themed AFCON viewing parties will turn football nights into shared, innovation-led experiences with enhanced joy. Online, AFCON-exclusive AI features will offer fans new tools to create, connect, and express their passion in ways that feel personal, creative, and authentic.
With “Power Your Moment”, TECNO presents a campaign that bridges technology, culture, and individual aspiration at a pivotal moment for African football. As AFCON Morocco 2025 approaches, the brand aims to inspire people across the continent to seize every opportunity, share their stories, and embrace the potential of AI-enabled creativity. Through this campaign, TECNO affirms its commitment to uplifting a new generation to define their own journey and truly power their moment.
Win an All Expenses Paid Trip to AFCON
TECNO is also currently running an all expenses paid trip giveaway competition. The tech brand is giving South African soccer fans the chance to experience the continent’s biggest football event, AFCON 2025, live in Morocco in December, through its #TECNO12thMan competition.
There are two ways to enter this exciting competition. The first is by buying any SPARK 40 Series or POVA 7 Series device at select retail partners; then visiting the competition page found here; and entering the requested details (T&Cs apply). They can then sit back and wait for the lucky draw to determine the winner of the double tickets. Entries close on 04 December 2025 for this part of the competition.
The second way is by a person creating and sharing a video on their social media accounts showcasing their unique match-day passion – from superstitions and viewing setups to fan attire – tagging TECNO South Africa and using the hashtag #TECNO12thMan. Eligible social media platforms include Facebook, X, Instagram, and TikTok. The person’s account must be public, and they must also follow TECNO South Africa’s official account on the social media platform where they post. Entries for the online portion of the competition close 03 December 2025. The best videos will be chosen and posted on TECNO’s official accounts and the video with the most likes on TECNO’s page by the end of the competition period will win (T&Cs apply).
Winners will be announced ahead of the tournament, with TECNO covering travel, accommodation, and VISA costs for their Moroccan adventure (T&Cs apply).
AFCON 2025 promises to be one of the most exciting tournaments yet – and with TECNO, South African fans could find themselves in the atmospheric stadium to enjoy the action.
Availability
TECNO’s new SPARK 40 Series devices (SPARK 40 Pro, SPARK 40S, SPARK 40, and SPARK 40C) and POVA 7 Series devices (POVA 7 Pro 5G, and POVA 7 5G) are available from select retail partners including Dunns, Edgars, Game, HiFi Corp, Mr Price, TFG (including American Swiss, Exact, Foschini, HiStore, Jet, Markhams, Sportscene, Sterns, TFG, The Fix, and Total Sports) and Vodacom, and online stores (including those of the aforementioned retailers, Incredible, and Takealot (availability varies per retailer, per store, and while stocks last. E&OE).
To stay up to date with the #TECNO12thMan competition as well as all the latest news, updates, happenings, and goings-on from TECNO, follow TECNO’s Facebook page.