The Volleyball World Tour reached an electrifying finale this weekend at Camps Bay Beach in Cape Town, giving Hyundai Automotive South Africa a powerful opportunity to connect its brand with a diverse, engaged international audience.
As the official vehicle partner of the tournament, Hyundai Automotive South Africa played a vital role in the success of the tournament, from an operations perspective. The Korean automaker transported athletes, officials and VIP guests with efficiency, comfort and style. Spectators were also treated to a dynamic and interactive brand experience, with the Hyundai SANTA FEs, TUCSONs AND STARIAs on display along the buzzing beachfront.
“The Volleyball World Tour showcased the very best of global athletic performance, teamwork, precision and determination,” said Mark Torrance, Regional Manager: Western Cape at Hyundai Automotive South Africa. “These are the same values that drive Hyundai’s approach to vehicle design and innovation. We are proud that this tournament enabled us to drive new sales as more potential customers expressed interests in owning our brands.”
The Volleyball World Tour Finals in Cape Town attracted thousands of fans, creating a vibrant festival of sport and lifestyle against one of the world’s most iconic backdrops. Globally, the event enjoys an estimated 480 million fans, with live broadcasts and streaming coverage reaching millions of viewers worldwide.
Hyundai Automotive South Africa’s approach to strategically partner with local and international sporting events, is strategic and customer-centric. “These tournaments allow us to engage directly with busy sportspersons as well as busy consumers who might not have time to visit a dealership, giving them a chance to experience Hyundai’s innovation and designs, first-hand,” added Johan Nel, Sales Director at Hyundai Automotive South Africa.