Jenayne Jenneker, a seasoned marketing leader and co-founder of successful ventures like Cravings Caterers and Publically Private, proudly announces the launch of Syre Agency, a 100% black, female-owned, forward-thinking marketing and brand activation agency. As a young black female entrepreneur with a vision to help shape a more inclusive and dynamic industry, Jenneker is breaking barriers and bringing a fresh, authentic perspective to the world of brand strategy and creative marketing.
Having built a track record of success – most recently at Levergy (M&C Saatchi) and through her entrepreneurial ventures, Jenneker is ready to lead by example. With Syre, she isn’t just launching another agency; she’s creating a space that champions diversity, inclusivity, and excellence. The agency is a testament to her belief that talent, creativity, and drive can elevate individuals from all backgrounds to make lasting impact in industries where representation has historically been limited.
“Throughout my career, I’ve learned that success comes from creating opportunities where none exist. Syre is my vision for a marketing agency that thrives on creativity, authenticity, and inclusivity,” said Jenayne. “As a proud South African entrepreneur, I’m committed to leading with a focus on both business excellence and meaningful connections.”
Jenneker’s journey is marked by notable achievements, including winning Corporate Caterer of the Year with Cravings Caterers and leading award-winning work for Telkom and VS Gaming, which took home Brand Sponsorship of the Year and several other accolades. As Senior Account Manager on the Telkom VS Gaming Weekly Show, she oversaw its launch, execution, and marketing. The show broke SABC records, with one episode achieving over 500,000 views and delivering more than R9 million in accidental exposure for New Balance.
Syre Agency continues this path of innovation and excellence. Its mission is to deliver bold, impactful brand experiences through the refined execution of creative ideas. Syre’s services include brand strategy, marketing campaigns, event planning, experiential marketing, as well as PR and social media management. The agency is dedicated to working with businesses that want to build strong, lasting relationships with their audiences.
“I built Syre to reflect my passion for creating authentic, innovative experiences,” Jenneker added. “I look forward to collaborating with like-minded brands that share a vision of breaking new ground and making an impact.”
Syre is committed to helping brands form real connections, offering the expertise and creativity needed to refresh industries and elevate brands authentically.
About Syre
Syre is a proudly South African, 100% black, female-owned marketing and brand activation agency founded by Jenayne Jenneker. With extensive experience in business building, brand strategy, and creative marketing, Jenneker leads Syre with a commitment to authenticity, innovation, and inclusivity. Syre helps brands craft unforgettable experiences that resonate deeply with their audiences.
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